BUAT APA BERIKLAN kalo ngga bisa ngeBranding

Presentasi berjudul: "BUAT APA BERIKLAN kalo ngga bisa ngeBranding"— Transcript presentasi:

1 BUAT APA BERIKLAN kalo ngga bisa ngeBranding

2 BAGAIMANA MENCIPTAKAN DAN MEMELIHARA BRAND
BRAND POSITIONING BRAND IDENTIFICATION BRAND IMAGE BRAND LOYALTY BRAND EQUITY

3 BRAND Accessibility Responsiveness Commitment Consistency Customers’
Responses Brand Communication BRAND RELATIONSHIP Satisfaction Trust Liking

4 IKLAN ITU APA SEE? Iklan itu… Semua bentuk komunikasi pemasaran,
Menggunakan media maupun tidak, Dibayar ataupun tidak, Yang mempengaruhi seluruh proses pemasaran. Dalam konteks branding, iklan adalah brand communications

5 PEMASARAN Product Price Place Promotion > Marketing Communications
> Brand Communications > Enlightment

6 DULU PROMOTION … Advertising Sales Promotion Publicity
Personal Selling

7 SEKARANG, PROMOTION … INTEGRATED MARKETING COMMUNICATIONS CONCEPT
DM/CRM ADVERTISING Interactive Media Internet SMS INTEGRATED MARKETING COMMUNICATIONS CONCEPT RURAL COMMUNICATIONS Events Marketing Exhibition Product Demo Sampling Consumer Gathering SPONSORSHIP Retail Communications Point of Sale In-store Activity SPG etc PR

8 Evolution in Communication
Television Magazine Tabloid Newspaper Radio One Way Communication Two Ways Communication