Presentasi berjudul: "Innovation, Intrapreneurship and Creativity"— Transcript presentasi:
1Innovation, Intrapreneurship and Creativity Oleh:Meily Margaretha
2InnovationProcess by which new goods and services or new production and operating systems are developed.
3Innovation and spectacular success for Organization Honda changed the face of the small motorbike market when introduced small 50cc motorcycles.Mary Kay changed the natured of the way cosmetics are sold when it introduced its at-home cosmetics parties and personalized style of selling.
4Technological Change Quantum Technological Change A fundamental shift in technology that results in innovation of new kinds of goods and services.The shifts from vinyl records to tape to CD to MP3 represent quantum technological changes in the recording industry.Incremental Technological ChangeChange that refines existing technology and leads to gradual improvements or refinements of products over time.Intel has produced a series of improvements in its original 4004 microprocessor, include 8008,8086,286,386 and Pentium Chips
5Technology cycle Quantum innovations occur rarely Technological discontinuityDominant design emergesEra of incremental change and innovation during which competition is based on technologyTechnological discontinuity may occur again and the process starts all over
6Technological Change and Length of The Product Life Cycle
7Determinants of the length of the product life cycle Rate of technological changeFaster the rate of change, the shorter the product life cycle.Role of fads and fashionDetermine the attractiveness of products to customers
8Entrepreneurship as Creative Destruction New companies use new global and technological opportunities to make better products that drive old, inefficient companies out of business.(Ex. Home Video Games)
9Intrapreneurs and Creativity Intrapreneurs: Leaders of innovation and new product development in established organizations.Creativity: ideas going beyond the current boundaries, whether those boundaries are based on technology, knowledge, social norms, or beliefsMost people are creative at some timeMay involve combining and synthesizing new thingsHubungan Intrapreneurs dan Entrepreneurs??
10Managing The Innovation Process Project managementCross-functional teamsSkunk Works = task force
11Creating a Culture for Innovation 1Organizational Structure2People3Property Rights
12Innovation and Information Technology Information efficiencies: the cost and time savings that occur when IT allows employees to perform current tasks at a higher levelEnables employees to assume additional tasksEnables employees to expand their roles in the organization due to advances in the ability to gather and analyze data also allows information efficiencies
13IT and Organizational Structure and Culture IT affects the innovation process through its many effects on organizational structureIT gives lower level employees more detailed and current knowledge of consumer and market trends and opportunitiesIT means that fewer levels of managers are needed to handle problem solving and decision makingIT can produce information synergiesFacilitates increased communication and coordination between decentralized decision makers and top managersIT promotes innovation through its effect on organizational culture by facilitating the sharing of beliefs, values, and norms
14Innovation at The GAPMerek GAP menjadi sangat populer pada tahun 1990an dan tahun 2000 tingkat penjualannya meningkat $10 triliun untuk yang pertama kalinya.GAP sempat mengalami kejatuhan tahun Mengapa???
15CEO GAP-Millard berupaya meningkatkan penjualan dengan mendirikan berbagai toko yang menawarkan berbagai pakaian untuk konsumen. Mis: Kid Gap Store, Baby Gap, Banana Republic, Old Navy.Millard mendelegasikan tanggungjawab berinovasi pada ketiga presiden dari divisi utamanya.
16Keputusan mendelegasikan tanggungjawab berinovasi ternyata gagal karena ketiga presiden dari setiap divisi tidak mampu memprediksi keinginan konsumen.Miller melakukan pengendalian secara terpusat dan menggunakan IT untuk mempercepat proses desain.