Bogor Agricultural University Webometrics Rangking Evaluation.

Presentasi berjudul: "Bogor Agricultural University Webometrics Rangking Evaluation."— Transcript presentasi:

1 http://ipb.ac.id Bogor Agricultural University Webometrics Rangking Evaluation

2 Motivation  If the web performance of an institution is below the expected position according to their academic excellence, university authorities should reconsider their web policy, promoting substantial increases of the volume and quality of their electronic publications

3 IPB Ranking – January 2012

4 Cara penghitungan baru/Jan 2012

5

6 IPB – Webometrics World ranking

7 IPB - Indonesia Ranking

8 Size

9 Visibility

10 Rich files

11 Scholar

12 Repository Ranking January 2012

13 Repository Ranking April 2012

14 Bussiness School – MB IPB

15 Size check

16 Visibility check

17 Richfiles check

18 Scholars check

19 Scholars Check

20 Apa yang telah dibangun  http://repository.ipb.ac.id (as Scientific Repository) - 43.479 record http://repository.ipb.ac.id  http://iirc.ipb.ac.id (archive repository) – 10.060 record http://iirc.ipb.ac.id  http://staff.ipb.ac.id (personal blog) – 1.288 sites http://staff.ipb.ac.id  http://student.ipb.ac.id (student personal blog) – 9.333 sites http://student.ipb.ac.id  Directorate, Unit, Office, Research Center, Student Activities : 227 sites

21

22 Sumber: alexa.com 21 Juni 2012

23 Evaluasi Web Unit

24 Langkah-langkah yang dapat dilakukan

25 Merawat Situs Web  memastikan situs tetap berjalan  memperbarui dengan berita- berita baru secara berkala (abstrak skripsi/penelitian terbaru), jadwal sidang mahasiswa, dsb  memperkaya dengan isi yang populer yang menambah minat pengunjung  menambahkan fitur: Really Symple Syndication (RSS)

26 SEO berita/situs - Visible

27 SEO berita/situs - invisible

28 Ukur Page Rank anda di Google

29 Bahasa Inggris  Bahasa Inggris sebagai bahasa utama situs  Menjaring pengguna yang lebih luas  menuju WCU

30 Memastikan Crawler berkunjung  memastikan robots.txt membuka akses search engine crawler  mendaftarkan situs ke search engine utama  membuat sitemap (http://www.xml- sitemaps.com/)http://www.xml- sitemaps.com/

31 Aktif Bertukar link dengan institusi lain  Kerjasama pertukaran link saat penulisan berita  Kerjasama pertukaran link dengan instansi yang memiliki kerjasama (bisa dibuat dalam satu halaman kerjasama)  Link : www.ipb.ac.idwww.ipb.ac.id  Anchor text: IPBIPB

32 Aktif di Blog staff.ipb.ac.id  Mengupayakan agar dosen dan staf kependidikan aktif menulis di blog staff.ipb.ac.id

33 memperkaya isi Repository & IIRC Memberikan artikel ilmiah yang dimiliki ke perpustakaan IPB, atau DKSI (dksi@ipb.ac.id)

34 Penugasan mahasiswa  Penugasan mahasiswa menulis di blog/web luar ipb.ac.id dengan mengacu pada tulisan/artikel/publikasi dosen yang diletakkan di domain ipb.ac.id

35 Wikipedia  Aktif mengisi konten- konten di wikipedia  selalu menggunakan referensi yang berada di bawah domain ipb.ac.id

36 Rich File  Variasi Format file (pdf, ps, doc, ppt) pada content repository, blog staf  Pilah-pilah berkas pdf/ppt menjadi bagian-bagian yang layak untuk menambah jumlah file  Optimalkan web personal dosen yang memuat berbagai dokumen publikasi, pengajaran (ppt, doc, pdf, ps)  Slide File ppt dapat dipilih yang memang dapat dipublikasi untuk umum

37 Scholar  memperbanyak jumlah publikasi yang legal disebarkan melalui media Internet, ditempatkan di repository.ipb.ac.id atau blog pribadi  Memperbanyak jumlah publikasi yang diindeks oleh Scopus yang berdampak pada perangkingan Scimago (dapat menghubungi Direktorat RKS).

38 SEO pada Joomla 1.6

39 Global Configuration Joomla 1.6 SEO Article Manager Menu Manager

40 Global Configuration With default ACL settings only Super Users can access Global Configuration.

41 Site Name Global Configuration > Site Settings Use a descriptive Site Name rather than one focussed on keywords.

42 Site Name Global Configuration > Site Settings When your site is offline, the Site Name will be the first thing visitors will see.

43 Global Configuration

44 Search Engine Friendly URLs Global Configuration > SEO Settings SEF URLs give a much clearer signal about the page subject than non-SEF URLs.

45 Search Engine Friendly URLs Global Configuration > SEO Settings http://www.example.org/index.php?option=com_content&Itemid=101 vs. http://www.example.org/index.php/pagename

46 Search Engine Friendly URLs Global Configuration > Site Settings “Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras ornare, neque in egestas aliquam, dolor tortor vehicula enim, nec vulputate metus risus sit amet urna. Morbi turpis neque http://www.example.org/index.php/pagename vel donec sapien leo. Porttitor hendrerit consectetur quis, bibendum nec ipsum. Aliquam nec est quis neque varius ultricies.” SEF URLs create better links when the full URL is used as anchor text.

47 Use URL rewriting Global Configuration > SEO Settings

48 Use URL rewriting Global Configuration > SEO Settings Use 'Save as' in Notepad as Windows won't allow a file name to start with a dot.

49 Use URL rewriting Global Configuration > SEO Settings http://www.example.org/index.php/pagename vs. http://www.example.org/pagename

50 Add Suffix to URL Global Configuration > SEO Settings

51 Add Suffix to URL Global Configuration > SEO Settings http://www.example.org/pagename.html vs. http://www.example.org/pagename

52 Add Suffix to URL Global Configuration > SEO Settings “We’re happy to crawl all of these file extensions. It doesn’t matter what you choose between any of those.” -- Head of Google’s Webspam team Matt Cutts Source: http://www.mattcutts.com/blog/dont-end-your-urls-with-exe/

53 Add Suffix to URL Global Configuration > SEO Settings “[...] You may not be using HTML for that page in 20 years time, but you might want today's links to it to still be valid. The canonical way of making links to the W3C site doesn't use the extension.” Source: http://www.w3.org/Provider/Style/URI.html

54 Unicode Aliases Global Configuration > SEO Settings

55 Unicode Aliases Global Configuration > SEO Settings http://www.example.org/Πώς-θα-έρθετε vs. http://www.example.org/getting-here

56 Unicode Aliases Global Configuration > SEO Settings Copy-pasting unicode aliases can be troublesome.

57 Include Site Name In Page Titles Global Configuration > SEO Settings

58 Include Site Name In Page Titles Global Configuration > SEO Settings Source: http://www.seomoz.org/article/search-ranking-factors#ranking-factors

59 Include Site Name In Page Titles Global Configuration > SEO Settings Unless seeing your brand name will increase CTR, place it in the back of your title.

60 Global Configuration

61 Site Meta Description Global Configuration > Metadata Settings

62 Site Meta Description Global Configuration > Metadata Settings Try keeping the length of your meta description between 150-160 characters.

63 Site Meta Description Global Configuration > Metadata Settings Meta description Words in the title tag and meta description are bolded based on the search query.

64 Site Meta Description Global Configuration > Metadata Settings “Even though we sometimes use the description meta tag for the snippets we show, we still don't use the description meta tag in our ranking.” -- Head of Google’s Webspam team Matt Cutts Source: http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html

65 Site Meta Keywords Global Configuration > Metadata Settings

66 Site Meta Keywords Global Configuration > Metadata Settings -- Head of Google’s Webspam team Matt Cutts Source: http://www.mattcutts.com/blog/keywords-meta-tag-in-web-search/ “I hope this clarifies that the keywords meta tag is not something that you need to worry about, or at least not in Google.” “[...] Google does not use the keywords meta tag in our web search”

67 Content Rights Global Configuration > Metadata Settings

68 Content Rights Global Configuration > Metadata Settings Put your content rights visually on your website, so human visitors see them as well.

69 Content Rights Global Configuration > Metadata Settings “Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras ornare, neque in egestas aliquam, dolor tortor vehicula enim, nec vulputate metus risus sit amet urna. Morbi turpis neque http://www.example.org/pagename vel donec sapien leo. Porttitor hendrerit consectetur quis, bibendum nec ipsum. Aliquam nec est quis neque varius ultricies.” HTML is often stripped by crawlers, use absolute URLs instead to get more links.

70 Show Title Meta Tag Global Configuration > Metadata Settings

71 Show Title Meta Tag Global Configuration > Metadata Settings Don't use the title meta tag, use the actual title tag instead.

72 Show Author Meta Tag Global Configuration > Metadata Settings

73 Show Author Meta Tag Global Configuration > Metadata Settings Put the name of the author visually on your website, so human visitors see it as well.

74

75 Menu Manager

76 Menu Manager > Menu Items > Details The Menu Manager allows you to set a unique title per menu item. Menu Title

77 Menu Manager > Menu Items > Details Source: http://www.seomoz.org/learn-seo/title-tag Menu Title

78 Menu Manager > Menu Items > Details Menu Title Try to keep your page titles below 70 characters to prevent them from being cut off.

79 Menu Manager > Menu Items > Details To regenerate the Alias after it was generated, simply clear the field and save. Alias

80 Menu Manager

81 Menu Manager > Menu Items > Page Display Options Browser Page Title Browser Page Title overrides the Menu Title as title in the browser when it is set.

82 Menu Manager > Menu Items > Page Display Options Page Heading Page Heading is displayed as an H1 heading when it is set.

83 Menu Manager > Menu Items > Page Display Options Page Heading Source: http://www.seomoz.org/article/search-ranking-factors#ranking-factors

84

85 Article Manager

86 Article Manager > Articles Items > Edit Article Use the article Title to make unique titles for each of your articles individually. Title

87 Article Manager

88 Article Manager > Articles Items > Metadata Options Make sure every article has an unique Meta Description. Meta Description