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Isu Seputar Logo. Serupa tapi tak sama Dalam hal logo yang penampilannya hampir sama, beberapa penyebabnya antara lain : 1.Kurang riset terhadap logo-logo.

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Presentasi berjudul: "Isu Seputar Logo. Serupa tapi tak sama Dalam hal logo yang penampilannya hampir sama, beberapa penyebabnya antara lain : 1.Kurang riset terhadap logo-logo."— Transcript presentasi:

1 Isu Seputar Logo

2 Serupa tapi tak sama Dalam hal logo yang penampilannya hampir sama, beberapa penyebabnya antara lain : 1.Kurang riset terhadap logo-logo lain 2.Meniru dengan sengaja 3.Sebab-sebab lain

3 Dalam logo desain, pendapat pesimis yang mengatakan bahwa ‘semua sudah pernah dilakukan’ mendekati kenyataan. Hanya desainer yang sangat kreatif (dan bijaksana) bisa tetap berdiri tegak di tengah dunia yang penuh dengan kesamaan ini - Mike Davidson, pendiri dan CEO Newsvine

4 Perhatikan logo berikut :

5 Sejarah dan Kasus Starbucks didirikan tahun 1971 dan membuka gerai di Korea Selatan tahun 1999, sedangkan Starpreya didirikan di Korea Selatan dan baru mendaftarkan merknya tahun 2003

6 Reproduksi dapat diartikan secara sederhana dengan meng-copy persis seperti aslinya dengan media yang sama. Reproduksi juga dapat diartikan mengambil bagian yang paling substansial dari desain yang satu untuk desain yang lainnya. Prof Dr. Agus Sardjono, SH, MH Guru besar Fakultas hukum Universitas Indonesia dan penulis buku Hak Cipta dalam Desain Grafis

7 Keserupaan menghilangkan keunikan Penyebab lain dari logo yang bentuknya hampir sama mungkin bukan peniruan, melainkan kesamaan konsep. Contoh di Indonesia banyak sekali dijumpai logo yang menggunakan simbol burung, garuda, elang atau rajawali, baik yang bentuknya konkret maupun abstrak dan disederhanakan.

8 Logo Instan 1.Logo dianggap pemanis, yang hanya memiliki aspek penampilan fisik 2.Karena dianggap hanya fisik semata, logo dianggap sama dengan komoditi lainnya, seperti flashdisk atau makan cepat saji 3.Kemajuan teknologi komputer dan internet, budaya ‘broadcast yourself’ membentuk pola pikir : semua bisa dibuat sendiri dengan mudah 4.Desainer amatir mengetes kemampuannya, tujuannya pengalaman, bukan uang, jadi siap dibayar murah karena sadar ia belum mahir. 5.Kalangan desain sendiri melakukannya : menjatuhkan harga, yang penting dapat uang cepat walau dibayar murah sekali.

9 Logo Cepat & Murah Faktor Ekonomis : Waktu, Uang, Tenaga dan Pikiran “No Pain no Gain”

10 The image above isn't a logo, it's an entire header. The actual name bluelaguna.net along with the slogan is the actual logo. One of the most important things this logo lacks is readability When a user visits a web site, or visits any medium in which a logo is displayed, the first thing that hits them should be the logo. And for some reason or another, the first place us humans look is the upper left hand corner of a site. The current logo is placed in the middle of the header and the small font and the dark blue in "BLUE" is hard to read. There's also nothing exciting with this logo. For a logo to be effective, it has to "brand" an image, it needs to stick in your head. All this logo is times new roman on caps lock.

11 Gathering Information It's important to always know the specifics of what you or the client is looking for before you start. Ask the client 5 questions: 1. Name of the service/product:BlueLaguna.Net 2. Any slogans to use?:"Your #1 Source for RPG Media" 3. Any specific color schemes in mind?:Match the current design 4. What are you trying to convey through the logo?: Serious game-related site. 5. Any other specifics:You don't have to use the current header design. Pretty straight forward, now we know what we have to work with.

12 Steps : 1. Setting up your Document in Photoshop Once you have photoshop open, go to File -> New. Then specify the name of the logo, and a width of 1600 and a height of Experiment with Font Selection Since for bluelaguna we're trying to focus on a serious yet gamer'ish feel, a serious font selection might be the best bet. Having yourself an arsenal of fonts is very important. Search for fonts on Google or another. Use Text Tools

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14 Once you come across a font that looks like it could work, you should Duplicate the layer in the Layers Window to the right, and then hide the previous layer (The layer you right clicked and selected "Duplicate" from. This way, you've saved that font selection (the hidden layer), and you have a new layer to find more fonts from):

15 Good and Bad Font Selections Here are a few examples of bad font selections for this project: The first logo (the top), has a very laid back, fun / unprofessional tone to it. The second logo is simply "goofy" looking, and it's generally always bad to select a logo that has an inherent shadow. The third logo is way too "ragged" with its frills all over the place, definitely a no go. Calligraphy logos are generally outdated, especially ones with weird "drops" coming from them. The last logo you can hardly even read. Remember, a logo should be easily readable.

16 Here are a few examples of good font selections for this project: All of these logos with the exception of 4 and 6 are pretty much similar. #1, 2, 3 & 5 are all very simplistic and serious in appearance. Logo 4 still appears "serious" even though it is significantly different from the rest. Logo 6 is a very bold / italicized logo that says nothing but serious.

17 Finalizing a Font Selection Once you have some possible font selections, each in their own layer, you further analyze them and see which works. With logos that have more than one word, most of the time it is good to separate the appearance of the words from each other. Since this particular project has two words, "Blue" and "Laguna", we're going to want to separate them by possibly choosing two different fonts. You can also separate words from each other by keeping the same font, but changing the color. So I'm going to experiment with the 6 good font selections above. This is what I've come up with:

18 Adding in a symbol Sometimes logos work well with only the use of fonts (ex: The Executives) but most times adding in a relevant symbol of some sort will really make a logo stand out. When I say "symbol", I mean any part of the logo which isn't actual text. Think of what exactly the product/service/site is all about. Well, BlueLaguna.Net is about gaming, more specifically speaking, it's a site that offers RPG media (Role Playing Game) media. Therefore, we have two things to work with: RPG and Media. What exactly can we associate with both RPG and Media? Well, we don't necessarily have to convey both RPG and Media through the logo (if you try to get too complex, the logo will become cluttered). We can choose one or the other if we want. I think it'd be most logical to focus on the whole RPG aspect, as you can find media all over the place and it isn't an entirely unique concept.

19 Finding a suitable picture Now you've imported this picture into your logo document. Once you've imported it, with her layer selected, you can cut off the bottom half of her body. (Select the first tool in the upper left corner of the tools menu, Rectangular Marquee Tool), select the bottom half of her body and hit the delete key.

20 Vector Tracing Now select the magnifying glass in the tools menu and select around the girl, it will look like this zoomed up to about 400% Select the pen tool in the tools menu Make sure that the foreground color is the same dark blue color of the text we specified. In the layers window to the right, select the little round circular > icon on the upper right corner of the window, and click on "Create New Layer" in the window that comes up. Hit "OK" and then in the layers window, with the new layer selected, change the Opacity to 0%. We do this because once we start tracing over the image, we don't want the dark blue color hiding the picture of the girl below. And with the pen tool selected, click a point somewhere on the outline of the hair (at the top), and then click to make another point somewhere on the hairline where the line will begin to form. You can hold down and "direction" the angle of the line to create a certain type of curve. It takes awhile to get the hang of, but it's very easy once you get the hang of it. After plotting points of an entire section of hair, yours should look similar to this

21 Vector Tracing

22 Transformation

23 Now this actually doesn't look too bad, in and of itself. But the proportion of the anime head is too big, in relation to BLUELAGUNA. So we will want to scale down the head. Let's try moving it over to the left, and adding the slogan + the ".net" text.

24 R ESULT

25 Another Result

26 TRANSFORMASI LOGO Melihat evolusi logo Fuji kita dapat melihat kaitan tiap tahap logo dengan teknologi dan market pada masanya. Tahun 1980-an saat teknologi fotografi film slide ada di masa keemasan, Fujifilm membuat logonya menyerupai kotak film. Begitu masa tersebut berlalu dan digantikan dengan teknologi digital, berangsur-angsur mereka memperkecil picturemarknya dan menambahkan letter mark dengan jenis huruf yang berkesan makin modern. Tahun 2006 picture marknya dibuang dan logo berubah menjadi typografic logo. Terhadap logo baru Fujifilm, Susan Genelius – President & CEO KeySplash Creative,Inc berpendapat : Sulit bagi konsumen untuk melupakan logo Fujifilm yang sudah sangat terkenal itu, namun bagaimanapun keputusan Fujifilm untuk membuang simbolnya sudah tepat


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