Presentasi berjudul: "Session 5- Desain Material Media PR Ambang Priyonggo, M.A."— Transcript presentasi:
1Session 5- Desain Material Media PR Ambang Priyonggo, M.A. Penulisan Media PRSession 5-Desain Material Media PRAmbang Priyonggo, M.A.
2Pentingnya desainDesain menjadi elemen penting dalam sukses komunikasiJika tulisan Anda tidak sebegitu bagus, namun tampilan desainnya begitu bagus, maka tentu akan dapat menutupi kekurangan itu.Ingatlah, pembaca menilai dari penampilan luar terlebih dulu, baru sajian dalam..
3Apa itu desain?Segala aktivitas yang berkaitan dengan mengatur segala unsur yang ada di sekitar kita sedemikian rupa.Ini termasuk pula merencanakan, mengorganisasi material fisik, dan membentuk lalu mengolah lingkungan sekitar kita itu sesuai dengan kehendak yang kita inginkan.
4Desain materi publikasi PR Dalam materi publikasi PR, prinsip-prinsip desain harus selalu menjadi acuan...Apa pun format, medium, tujuan, ataupun audiensnya.Dalam tiap kesempatan mendesain suatu materi publikasi, kita memplot suatu langkah visual yang menjadi blueprint (cetak biru) bagi arsitektur publikasi kita.Seperti halnya membangun gedung, publikasi membutuhkan rencana struktur yang menggabungkan unsur pragmatis dan estetis...
5Desain yang bagus selalu memperhatikan hal-hal berikut FormatMediumIntentAudiens
6FormatHorisontal/vertical Color/blac and white Folded (like in poster) Size: poster size, brochure size, full format size (newspaper, 16x21 / 17x22 inchi, 5-9 kolom); tabloid format (10x14 / 12x 18 inchi, 2-6 kolom); Magazine (7 x 10 / 8 x 11 inchi, 1-3 kolom)
20Concepting layout: Dummy Other important considerations (beyond the news gathering, news writing and copy editing aspects) are the techniques for putting the material together. You will also need to know what makes an attractive appearance and draws and holds the reader's eye.LAYOUT
21Concepting layout: Dummy Layout is the planning of the position and page that each piece of copy or art will occupy in your publication. This includes your choosing the styles and sizes of headlines desired, the kinds and sizes of type to be used and deciding how to use them, and indicating these plans on the layout sheets.
22The use of dummyPaste-up dummies ensure a high degree of accuracy in page makeup because they give the publisher a better overall picture of what you want
33“Words mean more than what is set down on paper “Words mean more than what is set down on paper. It takes the human voice to infuse them with shades of deeper meaning” [Maya Angelou) [Maya Angelou]
34TypographyType is one of the most important design elements of any newspaper or magazine but one that is often overlooked. Type plays a major part in the look of any publication.
35Clarity...The first concern of selecting a type is, of course, CLARITY.Type must be legible...
36Meaning behind types...Like hand writing, typefaces reflect certain characteristics such as: refinement, dignity, boldness or strength.Properly used, they can convey the feeling or mood of a message.They may be WARM, BRISK, DIGNIFIED, MODERN or OLD-FASHIONED—whatever is needed to emphazize or suggest the thought expressed in the story.
37STRONG (arial black) Weak (Browallia New) I am a conservative (Blackadder ITC) Easy-going person (Bradley Hand ITC)
38What is type ?Type is a method of converting language into symbol that are readily understood by those trained to read.
39What is Font?Font is a single design of type, usually available in a range of different style.
40Serifs and san serifsSerifs= the small cross strokes at the ends of the main lines of a letter
42RomanRoman is the type most commonly used for the text of magazines, newspapers and books. It is chosen because most readers are familiar with it and Because it is the easiest to read in smaller sizes and in lengthy articles.Roman types are divided into two classifications: modern and old style.The chief difference between modern and old style roman is found in the serifs. The old style letter has soft, rounded serifs, while the modern letter has heavier shadings and thin, clean-cut hairlines.
43GothicThe gothic letter is constructed of lines of even weight. It has no serifs (known in the printing profession as "saris serif"); it is perfectly plain. Gothic type is popular for use on posters and as headlines.
44TEXTText type is sometimes referred to as "Old English." Text was the first type style used in the history of printing. Although it is still used frequently, it is generally limited to a few lines of copy. As far as newspaper work is concerned, it should be limited to something formal, such as religious announcements, prayers, programs and invitations.
45ItalicIn italic type, the letters are slanted and made to match almost every reman, gothic and contemporary type style in use today. Italic is used in text matter to show emphasis. Although italic was originally used for text, it was rather hard to read in lengthy articles and it is seldom used for this purpose today.
46ContemporaryThe past 50 years have been highly significant in typographic history. The old gothics have had their faces lifted, and new streamlined faces have appeared everywhere.Contemporary type refers to the thousands of modern, artistic faces used in a variety of ways, such as advertisements, labels on cans and boxes, display composition and television commercials. In general, modern types feature more lightface than bold.
54DTP SoftwareThere are several desktop publishing software programs for both Macintosh and PC-based computer systemsYou should be aware that although these programs are similar in terms of overall operation, they vary widely in their capabilities and functions.