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Computer Network Research Group ITB Memanfaatkan Internet secara Maksimal Onno W. Purbo Computer Network Research Group Institute of Technology Bandung.

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Presentasi berjudul: "Computer Network Research Group ITB Memanfaatkan Internet secara Maksimal Onno W. Purbo Computer Network Research Group Institute of Technology Bandung."— Transcript presentasi:

1 Computer Network Research Group ITB Memanfaatkan Internet secara Maksimal Onno W. Purbo Computer Network Research Group Institute of Technology Bandung

2 Computer Network Research Group ITB Pertanyaan Utama.... Apa yang kita inginkan? Internet is only a plain simple tool!

3 Computer Network Research Group ITB Outline l Redifinisi “Apa yang kita inginkan?” l Information Technology / Internet... l Pergerakan Arus Bawah di Internet... l Strategi Bisnis secara maksimal di Internet

4 Computer Network Research Group ITB Indonesian Presence Provider l l l l l l l l l l l l

5 Computer Network Research Group ITB Low Cost Web Service As low as US$20 / month / Mbyte + US$1,- / month additional MByte + FTP access for update HTML check out

6 Computer Network Research Group ITB Perkembangan Teknologi Informasi Abad 21 Onno W. Purbo Computer Network Research Group (CNRG) Institut Teknologi Bandung

7 Computer Network Research Group ITB Information Technology Communication Computer Content

8 Computer Network Research Group ITB Information Technology 3C

9 Computer Network Research Group ITB Outline l Visi l Layering & Strategies in Information Technology. l Filosofi dibalik trend teknologi informasi sebuah phenomena de-facto vs. de-jure. sebuah phenomena arus bawah vs. atas. l Sisi praktis perkembangan Teknologi informasi. l Penutup

10 Computer Network Research Group ITB Objectives Melihat beberapa sisi perkembangan teknologi informasi Membaca Filosofi Perkembangan Teknologi Informasi

11 Computer Network Research Group ITB Visi Mari Belajar Dari Visi Negara Lain

12 Computer Network Research Group ITB Vision l IT Vision of An Intelligent Island (Singapore) - l National Information Infrastructure (NII) - ada banyak Web yang membawa NII. l Asia Pacific Information Infrastructure (APII). l Information Superhighway. l One Stop, Non-Stop Services.

13 Computer Network Research Group ITB Arus Atas & Arus Bawah Sebuah Phenomena dalam Perkembangan Information Technology.

14 Computer Network Research Group ITB Pelajaran Utama kita perlu memperhatikan secara seksama perkembangan arus bawah yang terjadi.....

15 Computer Network Research Group ITB Pelajaran Utama Pergeseran konsep yang fundamental IT banyak terjadi justru dibawah! contoh Internet...

16 Computer Network Research Group ITB Contoh Komentar Para Legendaris Arus Bawah “Either lead or follow but please don’t block the road for those who would move forward” - Phil Karn. “The IETF rejects presidents, kings and voting. We believe in rough consensus and working code” - David Clarke.

17 Computer Network Research Group ITB Visi Arus Bawah Low Cost Equipments No Regulation only Concensus Independent Service Distributed System Small & Specific

18 Computer Network Research Group ITB Strategies in Information Technology Konseptualisasi Information Technology

19 Computer Network Research Group ITB Layering of Information Technology National IT Application Common Network Services Telecommunication Network Technical Standards Policies and Legal Framework

20 Computer Network Research Group ITB Technical Standards l Digital Media l Open Systems l Bar-coding l Smart Cards l Security l High Definition TeleVision (HDTV). l Electronic Data Interchange (EDI). l Document Representation (HTML, SGML)

21 Computer Network Research Group ITB Core Information Technology l Multimedia l Real Time Computing l Knowledge Systems l Advanced Telecommunications & Networking l Human Interface l Systems and Models

22 Computer Network Research Group ITB Principle of the NII l Distributed –'Middleware' such as APIs, RPCs, and Messages l Ubiquitous –Information Appliances and Utility l Reliable –Fault Tolerance, Distributed Systems, DCE l Secure –Communications, Data and User Access Security

23 Computer Network Research Group ITB Principle of the NII l Multi-service –Bandwidth on Demand - Gigabit Networks l Easy to Use –Ergonomics and Multilingual Characters l Open –Standards for Interoperability, Portability, Integration

24 Computer Network Research Group ITB Let’s see Singapore One of my favorite!

25 Computer Network Research Group ITB Singapore’s IT Milestones National Computeriztion Plan 1980 National IT Plan 1986 IT 2000 Informatisation 1992

26 Computer Network Research Group ITB Singapore’s National IT Plan IT Manpower IT Culture Information Communication Infrastructure Climate for Creativity & Entrepreneurship Coordination Collaboration IT Application IT Industry

27 Computer Network Research Group ITB IT2000 Vision of an Intelligent Island IT links Computers In Every Home, Office, School, Factory, and Government... Advanced National Information Infrastructure Information Appliances Accessing Rich Array of Multimedia Services Smart Infrastructure - Ports, Schools, Roads

28 Computer Network Research Group ITB IT2000 Sectoral Group l Tourist & Leisure Services. l Transportation. l Retail, Wholesale & Distribution. l Construction & Real Estate. l Education & Training. l Financial Services. l Media Publishing & Information Services. l Manufacturing. l IT Industry. l HealthCare. l Government

29 Computer Network Research Group ITB Some Singapore’s Initiatives l Trade-Net l Establishment of Data Hubs. l Student’s & Teacher’s Workbench. l Internet for Schools. l Construction and Real Estate NETwork. l Legal Services - Court Vision 21. l Helthcare MediNet l Electronic Road Pricing (ERP) l TourNet l Borderless Library Network.

30 Computer Network Research Group ITB Singapore’s TradeNet l Customs. l Wholesalers. l Distributors. l Retailers. l Importers / Exporters. l Freight Forwarders. l Shipping Agents. l Carriers. l Transport Companies. l Banks. l Information Providers. l Insurance Companies. l Air Cargo Agents. l Other Gov’t Agencies.

31 Computer Network Research Group ITB Tradenet’s Performance l SIM Award l 20 Gov’t Agencies. l 8500 Companies. l 95% electronic submission. l Approval reduced from 2 days to 15 mins. l 20-30% increase in user productivity. l 24 hour operation.

32 Computer Network Research Group ITB TradeNet Key Factor. l Human Resource. l Electronic Data Interchange (EDI).

33 Computer Network Research Group ITB Singapore’s Data Hub l Land Hub –Physical land-related data including lot boundaries, buildings, utilities, roads. l Estab Hub –Business information like name, registration number, paid-up capital, directors information. l People Hub –Personal data like name, NRIC, address, sex, date of birth etc.

34 Computer Network Research Group ITB Data Hubs Benefits l Reduced effort in data collection and processing. l Minimise redudancy and duplication of data storage. l Less of a bother for the citizen to fill up common information already known. l More timely, accurate and consistent data.

35 Computer Network Research Group ITB User’s Perspectives Arah Perkembangan di Bawah (arus bawah)

36 Computer Network Research Group ITB Demand Push l High Speed 2Mbps WAN is bare minimum! l Video / Multimedia Applications Virtual Reality is one of the ultimate goal!

37 Computer Network Research Group ITB Konsekuensi Teknologi Application Specific Personal Interaction - Multimedia

38 Computer Network Research Group ITB Trend Communication Technology High Speed Clear Channel atau Small High Speed Packet

39 Computer Network Research Group ITB Apa yang di inginkan user? High speed & low cost! Tidak harus B-ISDN / ATM / E1 / T1 dkk dll.....

40 Computer Network Research Group ITB Arus Bawah Memilih High Speed Clear Channel (low cost!)

41 Computer Network Research Group ITB Konsekuensi Lain High Speed Switching Router

42 Computer Network Research Group ITB Trend Computer Technology Small Low Cost Application Specific

43 Computer Network Research Group ITB Bisa kita Perhatikan l Mainframe vs. Personal Computer. l RISC Processsors. l Palmtop application specific computing devices.....

44 Computer Network Research Group ITB Apa yang di inginkan user? l High speed & low cost! l bukan multi-purpose devices. l rela membeli banyak cheap / low cost application specific appliances.

45 Computer Network Research Group ITB Trend Content Multimedia Interactive

46 Computer Network Research Group ITB Apa yang di inginkan user? Live Personal Communication & information retrieval

47 Computer Network Research Group ITB Hal lain yang diinginkan.. Network Security!

48 Computer Network Research Group ITB Cukup dengan Filosofi Get real!

49 Computer Network Research Group ITB Teknologi Komunikasi Clear Channel High Speed

50 Computer Network Research Group ITB Contoh Nyata Teknologi Komunikasi l Wireless Wide Area Network l Teknologi HDSL & sebangsanya. l Multicast Backbone (MBONE) l 100Mbps Ethernet

51 Computer Network Research Group ITB Peralatan Wireless WAN l Card Wireless Ethernet l Speed 2Mbps s/d 10Mbps l Distance km :-).... l Antenna Yagi / Disc l PC sebagai router ke LAN Ethernet

52 Computer Network Research Group ITB Wireless LAN PC dengan spesifikasi: 386 4Mbyte RAM Cukup Floppy Ethernet card ke LAN

53 Computer Network Research Group ITB Wireless LAN Spec.250mW 915MHz / 2.4GHz 2,048Mbps Teknologi CDMA US$750 / buah

54 Computer Network Research Group ITB Wireless LAN Antenna Loop Yagi 915Mhz Rp ,- Disc 2.4GHz

55 Computer Network Research Group ITB Wireless LAN Percobaan di ITB, Bandung Dengan Antenna Loop Yagi 915MHz Jarak 15 km LAN-to-LAN Connection 2Mbps (sponsor PT. Compact Microwave Indonesia)

56 Computer Network Research Group ITB Mungkinkah Membuat Sendiri Wireless LAN Equipments? Sangat Mungkin! Chip Set CDMA Cellular banyak dipasaran....

57 Computer Network Research Group ITB Bagaimana Dengan Regulasi? l MenParPostel belum mempunyai regulasi tentang CDMA.... l Peluang untuk melakukan penelitian & perubahan regulasi untuk CDMA di Indonesia

58 Computer Network Research Group ITB Teknologi HDSL l Modem HDSL l Speed 2,048Mbps l Distance 5 km via chopper wire l PC dengan Interface card / Router

59 Computer Network Research Group ITB HDSL Equipment

60 Computer Network Research Group ITB Konsep Multicast Backbone l IP address MBone l Client akan “monitor” pada IP address MBONE. l Menggunakan software switching mrouted

61 Computer Network Research Group ITB Visualisasi MBONE

62 Computer Network Research Group ITB Aplikasi MBONE l Video Broadcasting via Internet l TV Broadcasting via Internet l TV Reflector di Internet l Video Teleconference via Internet

63 Computer Network Research Group ITB Teknologi Komputer Application Specific Computing Devices

64 Computer Network Research Group ITB Contoh Nyata l Internet Toaster US$500 :-).... l Processor + 4Mb RAM + Modem - US$250...

65 Computer Network Research Group ITB Content Interactive Multimedia Network Security

66 Computer Network Research Group ITB Contoh Nyata Java & HotJava CU-see-Me (Video Conference) Virtual Reality Modelling Language (VRML)

67 Computer Network Research Group ITB CU-see-Me

68 Cybercast Station

69 Computer Network Research Group ITB Cybercast Station Satellite / Microwave Disc For Receiving Broadcast Transmission

70 Computer Network Research Group ITB Cybercast Station VCR to remove the RF signal and split video & audio signals

71 Computer Network Research Group ITB Cybercast Station MacQuadra sebagai server CU-see-Me

72 Computer Network Research Group ITB Cybercast Station Reflector / Relay24 jam Bagi trsnsmisi video

73 Computer Network Research Group ITB Cybercast Station MBone Tunnel untuk transmisi via Firewall / Internet

74 Computer Network Research Group ITB Some Cool URLs in Internet l site l Web site l Video on Demand

75 Computer Network Research Group ITB High Profit IT Business l Human Resource l Manufacturing backed by Research & Development

76 Computer Network Research Group ITB Bagaimana dengan Indonesia? Sekelumit R&D di ITB

77 Computer Network Research Group ITB Sekelumit kegiatan R&D ITB l NOC untuk Bandung-Net. l 2Mbps Ku-Band gate ke Asian Internet Interconnection Initiative / AI3 (Nara, Japan). l 38.4Kbps L-Band gate ke Partners gateway (Kashima, Japan). l HDLC Card Kbps. l GMSK 19.2Kbps & Kbps modem. l DSP based modems (support Motorola International Inc). l Terminal Node Controllers untuk packet network.

78 Computer Network Research Group ITB Network Center - CNRG-ITB

79 Computer Network Research Group ITB Kerjasama / Sponsored R&D l 38.4Kbps C-Band gate ke PT. Elektrindo Nusantara. l Leased line Kbps via MultiTech & Motorola Vanguard 300 (PT. Telkom, PT.PanSystem & PT. Abhitama Citra Abadi) l Operasi 9 gateway radio (7 VHF & 2 HF) - (partly PT. Hollycommindo Hitech). l Operasi 2 link 2Mbps WaveLAN (PT. Compact Microwave Indonesia)

80 Computer Network Research Group ITB Beberapa Obsesi CNRG-ITB l Running an Indonesian MBone Tunnel & Reflector Site. l Running CU-see-Me Teleconference site (butuh videoblaster + multimedia kit). l Build 2-10Mbps Wireless Equipments. l Build 2Mbps HDSL modem & interface.

81 Computer Network Research Group ITB Summary l Human Resource would be the key to success. l Belajar dari pergerakan arus bawah di Information Technology. l Belajar dari pergerakan National Information Infrastructure - antisipasi market shift.

82 Computer Network Research Group ITB Doing Business in Internet Onno W. Purbo Computer Network Research Group Institute of Technology Bandung

83 Computer Network Research Group ITB Outline l Konseptualisasi Internet l Petunjuk Praktik Untuk Melakukan Bisnis di Internet. l Strategi Untuk Melepas Informasi di Internet.

84 Computer Network Research Group ITB Bisnis di Internet? Internet Bisnis?

85 Computer Network Research Group ITB Jadilah Diri Anda Sendiri... Lakukan Apa Yang Paling Anda Suka....

86 Computer Network Research Group ITB Survival di Era Globalisasi Jadilah Produsen Informasi

87 Computer Network Research Group ITB Karakteristik Umum New User di Internet Konsumen Informasi perlu dipertahankan Kemauan Analisa & Belajar

88 Computer Network Research Group ITB Integrasi ke Internet Sebuah Proses Transformasi dari Masyarakat Konvensional (komunal) Menjadi Masyarakat Informasi (individu / pribadi)

89 Computer Network Research Group ITB Distribusi Registrasi Domain Internet

90 Computer Network Research Group ITB The Global Market on the Internet is already over 32 million and growing at 10% per month

91 Computer Network Research Group ITB Keuntungan Internet Bagi Dunia Usaha l Kemudahan berkomunikasi –Diseminasi Informasi –Marketing & Sales –Kemudahan Memperoleh Informasi l Menggalang Kerjasama –Pengembangan Produk / Servis Bersama l Penghematan biaya l Keunggulan kompetitif

92 Computer Network Research Group ITB Etika Berkomunikasi di Internet Etika Berkomunikasi di Internet harus lebih berhati-hati tinggi tenggang rasa...

93 Computer Network Research Group ITB Konvensi Umum Internet l Ada etiket tidak tertulis cara menggunakan Internet. l Pengguna umumnya tidak suka akan penggunaan bisnis secara direct ke pribadi. l Demokrasi & keadilan di junjung tinggi. l karena sifatnya yang global, citra positif akan cepat tersebar begitu pula sebaliknya l bersifat dinamis, harus kaya akan kandungan informasi, menarik dari segi penampilan

94 Computer Network Research Group ITB Summary Etika Internet Think Dialog Not Monolog Think Information Not Hype

95 Computer Network Research Group ITB Strategi Untuk Memulai Bisnis di Internet Jadilah Pembaca Yang Baik Lakukan Market Research & Analysis

96 Computer Network Research Group ITB Produk Utama Internet Iklan!

97 Computer Network Research Group ITB Urutan Strategi l Lakukan Market Research. l Belajar dari usaha sejenis di luar negeri. l Lakukan penelitian cara terbaik untuk penetrasi pasar tersebut. l Jika diperlukan lepaskan informasi di Web. l Aktif di Newsgroup / Mailing List untuk mengkondisikan pasar.

98 Computer Network Research Group ITB Market Research Melalui Web

99 Computer Network Research Group ITB Kemampuan Search Informasi l Cukup Memasukan: Keyword l Hasil Yang Diperoleh: Sering Kali Diluar Dugaan

100 Computer Network Research Group ITB Informasi Bisnis Yang Diperoleh l Mall / Retailer l Stock Market + Analisa Pasar l Berbagai Alternatif Product & Review l Berbagai Alternatif Service l Potensi Pasar Yang Besar

101 Computer Network Research Group ITB Trick Mendapatkan Informasi Pasar..... l Jangan Masuk ke Commercial Web Pages l Isi Commercial Web kebanyakan Iklan. l Masuklah ke Web-Web Perguruan Tinggi atau Lembaga Research....

102 Computer Network Research Group ITB Survey Potensi & Profile User l Traffic Web Indonesia l Survey User Profile

103 Computer Network Research Group ITB Contoh Traffic Web Indonesia l 60-70% traffic datangnya dari / ke Indonesia. l Request informasi Web yang agak banyak datangnya dari: –*.com di Amerika Serikat. –*.edu di Amerika Serikat. –*.sg di Singapura l Besar traffic Web harian mencapai Mbyte.

104 Computer Network Research Group ITB Contoh Profile User Hasil Sebuah Studi l Karakteritik User l Preference and Perception l Information Sources & Distribution Channel

105 Computer Network Research Group ITB Education l Umumnya Well Educated.... Jangan terlalu berharap menemukan User Internet yang hanya berpendidikan SD :-)... l Di dominasi oleh Pria Umumnya single atau tidak punya anak.

106 Computer Network Research Group ITB Income l Di Amerika Serikat Rata-rata US$ per tahun l Di Eropa Rata-rata US$ per tahun

107 Computer Network Research Group ITB Pekerjaan l Di dominasi oleh Researchers, Technicians & orang-orang Universitas. l 20% Respondent di Amerika Serikat adalah Managers, Executive & Consultant

108 Computer Network Research Group ITB Status Perkawinan l Respondent Eropa umumnya Belum Menikah l Respondent Amerika Serikat lebih banyak yang menikah - tanpa / belum punya anak.

109 Computer Network Research Group ITB Akses ke Internet l Umumnya melalui tempat kerja / sekolah. l 30% Responden Mempunyai Akses Pribadi.

110 Computer Network Research Group ITB Pemakaian Komputer l Umumnya menggunakan teknologi komputer terakhir.

111 Computer Network Research Group ITB Tujuan Utama Surf Web l Just Looking l Fun l Game l bukan untuk shopping.....

112 Computer Network Research Group ITB Kemauan Membayar Web? l 80% responden bersedia untuk membayar akses & servis Web l Tentunya tergantung pada kualitas Web.

113 Computer Network Research Group ITB Preference l Umumnya pengguna menggunakan Web sebagai referensi untuk memperoleh servis / product. reliability & security. l Web / Internet bukan alat utama untuk transaksi ekonomi - karena masih takut masalah reliability & security. l Spending akan naik 85%

114 Computer Network Research Group ITB Cara Penyampaian Informasi l Kualitas Informasi, seperti kategori & pilihan produk etc... l Low price is not that important. l Reliability Vendor penting artinya –mudah menghubungi Vendor. –cepat beraksi terhadap hubungan. –mau melakukan customisasi.

115 Computer Network Research Group ITB Penyebaran Informasi Web l Di sebutkan dalam “hot list” seseorang dalam berbagai kesempatan diskusi. l Di sebutkan dalam surat kabar / media massa.

116 Computer Network Research Group ITB Contoh Barang Yang Banyak Dibeli Online l Computer Hardware, Software l Musik l Buku

117 Computer Network Research Group ITB Baju / Pakaian l Umumnya dibeli melalui toko tradisional. l Internet hanya digunakan sebagai referensi untuk mencari barang.

118 Computer Network Research Group ITB Tipe Perusahaan Yang Akan di Untungkan Internet Dalam Waktu Dekat Perusahaan Kecil (<100 Pegawai)

119 Computer Network Research Group ITB Tahapan Information Provider l Kemampuan meramu informasi. l Melakukan transformasi ke media elektronik. l Alternatif informasi: –Berita terbaru. –Journal (ketajaman analisis). –Database sumber daya. –Database kegiatan & hasilnya. –Prediksi / Forecast.

120 Computer Network Research Group ITB Kunci Keberhasilan l Creativity l Customizability l Convenience

121 Computer Network Research Group ITB Think Total Customer Satisfaction

122 Computer Network Research Group ITB Siapkan... Sumber Daya Manusia bukan mencari SDM!

123 Computer Network Research Group ITB Contoh Cara Meramu Hyper Text Markup Language (HTML) File

124 Computer Network Research Group ITB Struktur Dasar HTML File Test HTML - HSForum disini kita bisa bercerita ttg. berbagai hal.

125 Computer Network Research Group ITB Struktur Dasar HTML File Test HTML - HSForum High Sea Forum Test Untuk membuat HTML file tidak sukar

126 Computer Network Research Group ITB Hasilnya di Browser

127 Computer Network Research Group ITB Alternatif Disseminasi Informasi 1. Informasi Web di Internet Web sites. 2. Informasi Web di Provider. 3. Web Server di Provider. 4. Leased Line ke Provider & Web Server di Corporate.

128 Computer Network Research Group ITB Web di Internet Site

129 Computer Network Research Group ITB Web di Internet Site Anda Berada Disini

130 Computer Network Research Group ITB Web di Internet Site Anda Berada Disini HTML file anda Berada disini

131 Computer Network Research Group ITB Home Page di Web Provider

132 Computer Network Research Group ITB Home Page di Web Provider Anda Berada Disini HTML file anda Berada disini

133 Computer Network Research Group ITB Web Server di Provider

134 Computer Network Research Group ITB Web Server di Provider Anda Berada Disini HTML file anda Berada disini

135 Computer Network Research Group ITB Web Server di Corporate

136 Computer Network Research Group ITB Web Server di Corporate Anda Berada Disini HTML file anda Berada disini

137 Computer Network Research Group ITB Summary l Pembaca yang baik akan menolong memulai sebuah bisnis. l Lakukan Market Research. l Pasar / Audience Utama dari Web Indonesia adalah dari Orang Indonesia sendiri. l Siap untuk memberikan servis terbaik dari sisi kecepatan / tanggap terhadap client. l Web Pages dapat dibuat dengan mudah.

138 Computer Network Research Group ITB

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