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LAMPIRAN STB MARKETING STRATEGY IN TURBULENT TIMES Prepared by : Ine Nuraini Mei 2010
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Judul 1 : Ilustrasi Open Leadership LearnDialogSupportInnovate
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Judul 2: Ilustrasi Social Marketing Concept ? ? ? ? ? ? ? ? ? ? Mencari tahu kebutuhan konsumen Memenuhi kebutuhan konsumen Menjamin Keberlangsungan & Kualitas Hidup Konsumen
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Judul 3: Ilustrasi Engagement Pyramid
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Judul 4: Ilustrasi Engagement Score Beberapa Brand Dunia Ternama +18% revenue +15% gross margin growth -6% revenue -11% gross margin growth +10% revenue +1% gross margin growth +5% revenue +3% gross margin growth
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