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1 Agung Nusantara Kepustakaan: Maurice, S. Charles, and Christopher R. Thomas, 1999. Managerial Economics. Irwin McGraw-Hill. Truett, Lila J. and Dale.

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Presentasi berjudul: "1 Agung Nusantara Kepustakaan: Maurice, S. Charles, and Christopher R. Thomas, 1999. Managerial Economics. Irwin McGraw-Hill. Truett, Lila J. and Dale."— Transcript presentasi:

1 1 Agung Nusantara Kepustakaan: Maurice, S. Charles, and Christopher R. Thomas, Managerial Economics. Irwin McGraw-Hill. Truett, Lila J. and Dale B. Truett, Managerial Economics: Analysis, Problems, Cases. South-Western College Publishing.

2 2 Managerial Economics – Decision Making Basic Analytical AreaBusiness Functional Area Math & Stat Managerial Ec’s Decision Science Accounting Finance Marketing Management Chief Executive Officer Chief Operating Officer Chief Financial Officer Other Key Executives Board of Directors Optimizing Decisions Decision Techniques Decision Alternatives

3 3 Economic Profit & Accounting Profit Economic Profit Total Revenue Explicit Cost Normal Profit Accounting Profit Total Revenue Explicit Cost

4 4 Maximizing Profit Tujuan perusahaan adalah memaksimumkan laba Tujuan perusahaan adalah memaksimumkan laba Elemen perusahaan: Stockholders – Executives – Employee Elemen perusahaan: Stockholders – Executives – Employee Tujuan yang realistis?

5 5 Principle – Agent Problem Maksimisasi Profit Nilai Perusahaan naik Nilai Perusahaan (Value of a Firm) tergantung pada ekspektasi profit Manfaat di raih Stockholders

6 6 Kontroversi Managerial Compensation Hipotesis Perilaku Perusahaan:  Profit Maximization  Market Share Maximization  Growth Maximization  Maximization of Managerial Return

7 7 Macroeconomics & Microeconomics Macroeconomics: studi ekonomi dengan fokus perekonomian secara keseluruhan Microeconomics: studi ekonomi dengan fokus perekonomian secara individual


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