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MultiMedia by Stephen M. Peters© 2001 South-Western College Publishing Chapter 5 Industry Environment Introduction to.

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Presentasi berjudul: "MultiMedia by Stephen M. Peters© 2001 South-Western College Publishing Chapter 5 Industry Environment Introduction to."— Transcript presentasi:

1 MultiMedia by Stephen M. Peters© 2001 South-Western College Publishing Chapter 5 Industry Environment Introduction to

2 MultiMedia by Stephen M. Peters© 2001 South-Western College Publishing Sasaran Pembelajaran 1.Identifikasi karakteristik industri yang mempengaruhi kinerja bisnis. 2.Jelaskan mengapa beberapa perusahaan lebih ditunjukkan kepada kondisi-kondisi industri. 3.Jelaskan bagaimana suatu perusahaan dapat bersaing di dalam industri nya.

3 MultiMedia by Stephen M. Peters© 2001 South-Western College Publishing Capaian Perusahaan Industry demand Industry Competition Labor Environment Regulatory Environment Characteristics That Influence

4 MultiMedia by Stephen M. Peters© 2001 South-Western College Publishing Capaian Perusahaan dan permintaan industri (Industry Demand) Dipengaruhi oleh: Kondisi Ekonomi Kependudukan Kesukaan pelanggan

5 MultiMedia by Stephen M. Peters© 2001 South-Western College Publishing Capaian Perusahaan dan persaingan industri (Industry Competition) Dipengaruhi oleh: Baigan pasar perusahaan Tingkat persaingan Keunggulan persaingan

6 MultiMedia by Stephen M. Peters© 2001 South-Western College Publishing Bagian Pasar Bagian Perusahaan dari total penjualan dalam industri 13% 17% 57% 13% Firm A Firm B Firm C Firm D

7 MultiMedia by Stephen M. Peters© 2001 South-Western College Publishing Capaian Perusahaan dan Lingkungan pekerja (Labor Environment) Dipengaruhi oleh: Upah pekerja Kebutuhan skill Serikat kerja

8 MultiMedia by Stephen M. Peters© 2001 South-Western College Publishing Capaian Perusahaan dan Lingkungan regulator (Regulatory Environment) Dipengaruhi oleh: Peraturan Pemerintah Peraturan Industri

9 MultiMedia by Stephen M. Peters© 2001 South-Western College Publishing Pengaruh Industri atas capaian perusahaan Industry Demand Labor Environment Industry Competition Government Regulations Revenue Interest Expenses Operating Expenses Profits

10 MultiMedia by Stephen M. Peters© 2001 South-Western College Publishing Pengaruh Kharakteristik Kunci kepada kondisi industri  Bagian pasar perusahaan.  Fokus Perusahaan pada industri utamanya.

11 MultiMedia by Stephen M. Peters© 2001 South-Western College Publishing Perusahaan dengan Bagian pasar yang besar  Mendapatkan lebih Manfaat dari kenaikan permintaan industri.  Lebih Menderita akibat Penurunan permintaan industri.

12 MultiMedia by Stephen M. Peters© 2001 South-Western College Publishing Pesaing dalam sebuah Industri Sebuah perusahaan harus melakukan dua tugas: Menilai pesaing. Mengembangkan Keunggulan kompetisi.

13 MultiMedia by Stephen M. Peters© 2001 South-Western College Publishing Menilai Pesaing Di dalam suatu Industri Segmen berdasarkan jenis perusahaan Segmen berdasarkan kualitas yang dirasakan An important key to business success

14 MultiMedia by Stephen M. Peters© 2001 South-Western College Publishing Mengembangkan Persaingan  Biaya produksi rendah (Low-cost production)  Kualitas yang baik (Better quality  Diferensiasi Produk (Product differentiation Business Online


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