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Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2014 Discovery.

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Presentasi berjudul: "Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2014 Discovery."— Transcript presentasi:

1 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2014 Discovery Phase: Exploration for Value Proposition Design Week 2 | 11 Februari 2015

2 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 Activity in this Phase Students will explore and observe and recognize business opportunity. Students will present the exploration and observation result in measureable and substantial data and value proposition idea. Period : week 1 – 3 Working in a Team

3 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 Learning Outcomes Students creatively capable of recognizing business opportunities from exploration and observation activity –Secondary Data: Reading a book, journal, magazine, watching video, etc –Primary Data: interview, direct observation, survey, questionnaire, focus group discussion, etc Students able to present the exploration and observation result in systematic, measureable and substantial data and unique value proposition idea.

4 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 Time Allocation Learning expectation : 5 minutes Movie and discussion : 10 minutes Exploration (concept and case study) : 25 minutes Creative seeing and Questioning practice : 25 minutes Homework explanation : 15 minutes

5 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 Let’s Begin

6 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 DISCOVERY or Inspiration, Tim Brown, Change by Design Discovery is the process of discovering the problem or opportunity that motivates the search for solutions, and establishing a framework for evaluating them. A space in which insights are gathered from every possible source Human point of view (What makes sense to people and for people) TEAM Mood: Hope, Optimism, Open-mind

7 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 Keri Smith: “How to be an Explorer of The World” Always be looking Consider everything alive Everything is interesting look closer Alter your course often Observe for long durations (and short ones) Notice patterns, make connection Document your finding in a variety of ways Incorporate indeterminacy Observe movement Create a personal dialogue with your environment. Talk to it Trace things back to their origins Use all of the senses in your investigations OBSERVE-COLLECT-ANALYZE-NOTICE PATTERNS

8 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 DOCUMENTING AND COLLECTING METHODS and TOOLS Writing, sketching, taking pictures, voice and movie records, collecting objects (both paid and free) Always bring your gadgets, traditional pen and notes, question checklist

9 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 Form you can use to help you exploring

10 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 Design Thinking Stanford Movie

11 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 Watch and write down 1.Exploration steps you see in the movie 2.Type of data that they gather

12 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, st : Do I have a problem worth solving?

13 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 Generate Problems using CREATIVE SEEING and QUESTIONING TOOLS

14 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 Absence Thinking Questions Observe, explore and collect the data When you are looking or sensing at something, notice what is not there or people do not do Repeat this questions to your hypothetical target market or potential customer (you may start with your network resources) or observe your hypothetical business competitor Use 5 W + 1 H questions guide 1

15 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, Attribute Listing Observe, explore and collect the data What attributes you think of an of objects Repeat this questions to your hypothetical target market or potential customer (you may start with your network resources) or observe your hypothetical business competitor Use 5 W + 1 H questions guide

16 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, Wishing and Cursing (state ideas of wishing to state ideas) Observe, explore and collect the data What people wish or curse on something Repeat this questions to your hypothetical target market or potential customer (you may start with your network resources) Use 5 W + 1 H questions guide

17 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, nd : Is there a market for what I want to do?

18 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 Can you see me? 3, 2, 1 Go!

19 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 Search Your Market Data Primarily: Data observed or collected directly from first-hand experience. –Survey, observation, focus group discussion, interview, artifact gathering, etc Secondarily: Published data and the data collected in the past or other parties –From literature, internet, magazine, movie, radio, etc

20 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, rd : Think of a unique, creative, innovative solutions

21 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 Value Proposition in Business Operation System

22 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015

23

24 Jaman dahulu kala di sebuah toko sepatu…..

25 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 problems..??

26 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 problems..??

27 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 Value Proposition in Product Innovation

28 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 Post it notes "I thought, what we have here isn't just a bookmark," said Fry. "It's a whole new way to communicate."

29 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, th : Evaluate Resources

30 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 Post IT notes A network : Dr. Spencer Silver Available product : reusable, pressure- sensitive adhesive 3M's officially sanctioned “permitted bootlegging" policy

31 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 Check your resources What you have What you know Your network Available data Product that’s already in the market Skill Your benefit from family/network/ community you join

32 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 SAA 1.1 Exploration

33 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, Explore problem bisnis yang produk/ layanannya serupa dengan ide bisnis awal kelompok (minimal 3 dari lapangan nyata, 3 dari internet) 2.Explore siapa type customer dan customer profile dari bisnis yang produk/ layanannya serupa dengan ide bisnis awal kelompok 3.Explore solusi/ value apa yang ditawarkan dari bisnis yang anda observe untuk mengatasi problem tersebut 4.Amati dan simpulkan resources apa saja yang diperlukan bisnis-bisnis tersebut 5.Catat dalam template form 2.1 (1 bisnis 1 form 2.1, jadi total ada 6 form 2.1 untuk bisnis lain) Kumpulkan dan dokumentasikan hasilnya (print screen, foto, barang, movie, voice record, transkrip wawancara dll)

34 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, Rangkum dan analisa hasil data eksplorasi 7.Tinjau visualisasi secara menyeluruh, carilah celah yang bisa diambil oleh team untuk menghasilkan penawaran solusi/ value yang lebih baik/ berbeda/ baru sebagai dasar pengembangan bisnis model team nantinya. 8.Buat Form 2.1 untuk ide bisnis anda sendiri minimal 3 terbaik (yang menurut team memenuhi kriteria: paling diminati, bisa dilaksanakan dan bisa menguntungkan, jadi ada 3 form 2.1 untuk ide sendiri) untuk didisplay dan dipresentasikan. Buatlah sebaik mungkin karena team yang hasilnya kurang memadai untuk maju ke next stage harus mengulang proses ini maksimal sampai week 6 sambil terus mengikuti langkah-langkah kerja berikutnya

35 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, Business Insight Form Gunakan untuk panduan mencatat eksplorasi Gunakan untuk list pertanyaan dan jawaban (silakan menggunakan bagian belakang kertas jika kurang

36 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 Hasil eksplorasi yang dikumpulkan Bukti otentik/ artefact dari 6 bisnis yang punya kesamaan dengan ide bisnis yang akan dikembangkan kelompok 6 Form 2.1 dari masing-masing bisnis eksisting yang dieksplore tersebut 3 gagasan ide bisnis tim dalam Form 2.1 Ppt presentasi

37 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015 DAFTAR PUSTAKA Tim Brown, Change by Design Fons Trompenaars and Charles Hampden Turner, Riding the Waves of Innovation Keri Smith, How to be the explorer of the world Alexander Osterwalder & Yves Pigneur, Business Model Generation

38 Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2015Entrepreneurship 2 THE BUSINESS MODEL CREATOR, Universitas Ciputra, 2014 This module is created for courses in Universitas Ciputra and it is intended to be used as a teaching material module, any reproduction is not permitted without authorization Thank You


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