Computer Network Research Group ITB Cyber Marketing Onno W. Purbo Institut Teknologi Bandung.

Presentasi berjudul: "Computer Network Research Group ITB Cyber Marketing Onno W. Purbo Institut Teknologi Bandung."— Transcript presentasi:

1 Computer Network Research Group ITB Cyber Marketing Onno W. Purbo Institut Teknologi Bandung

2 Computer Network Research Group ITB Outline l Objective –Internet & Bisnis di Internet secara praktis l Outline –Internet secara umum. –Berbagai Aplikasi Internet. –Bisnis di Internet.

3 Computer Network Research Group ITB Distribusi Registrasi Domain Internet

4 Computer Network Research Group ITB Over 60% of US traffic is already commercial If you don’t do it, your competitor will.

5 Computer Network Research Group ITB Indonesia Internet Topology

6 Computer Network Research Group ITB Indonesia Internet Topology Hubungan Ke Internet 10 Mbps

7 Computer Network Research Group ITB Indonesia Internet Topology Banyak Jaringan Regional Yang Tumpang Tindih

8 Computer Network Research Group ITB Indonesia Internet Topology Network Packet Radio Merupakan Jaringan Pertama Internet Indonesia Terutama masuk ke LAPAN & ITB

9 Computer Network Research Group ITB Indonesia Internet Topology ITB Menjalankan Backbone Asia Pasifik Yang Pertama 2Mbps

10 Computer Network Research Group ITB Akses ke Internet l IPTEK-NET kecepatan akses 256 Kbps. l IndoInternet kecepatan akses 512Kbps. l RADNet - kecepatan 1.5Mbps. l Sistelindo - kecepatan 768Kbps. l CBN-Net - kecepatan 2Mbps. l D.Net - Kecepatan 2Mbps. l ITB - kecepatan 1.5Mbps (27 September 1996).

11 Computer Network Research Group ITB Indonesia Speed To Internet Year bps (log plot)

12 Computer Network Research Group ITB Indonesia Speed To Internet Year bps (log plot) Naik Secara Exponensial!

13 Computer Network Research Group ITB Indonesia Speed To Internet Year bps (log plot) Harus Membangun: + Komunitas / User + Backbone Nasional Untuk terus exponensial!

14 Computer Network Research Group ITB Teknologi Jaringan Internet l TCP/IP Protocol –Kunci pada IP ADDRESS l Teknologi perangkat keras & perangkat lunak yang banyak dipasaran. l sebagian software public domain. l Tidak tergantung jenis saluran komunikasi.

15 Computer Network Research Group ITB Beberapa Servis Internet l e-mailcnrg@itb.ac.id. l mailing listsysop-l@itb.ac.id l News servernews.ee.itb.ac.id. l WWW http://www.itb.ac.id. l FTP serverftp.ee.itb.ac.id. l Videoconference- l Internet FAX Server- l Internet Phone-

16 Computer Network Research Group ITB Beberapa Servis Internet l e-mailcnrg@itb.ac.id. l mailing listsysop-l@itb.ac.id l News servernews.ee.itb.ac.id. l WWW http://www.itb.ac.id. l FTP serverftp.ee.itb.ac.id. l Videoconference- l Internet FAX Server- l Internet Phone- Ada Lebih Dari 30.000 Kelompok Diskusi di Internet

17 Computer Network Research Group ITB Beberapa Servis Internet l e-mailcnrg@itb.ac.id. l mailing listsysop-l@itb.ac.id l News servernews.ee.itb.ac.id. l WWW http://www.itb.ac.id. l FTP serverftp.ee.itb.ac.id. l Videoconference- l Internet FAX Server- l Internet Phone- Ada Ratusan Virtual Library di Internet

18 Computer Network Research Group ITB Beberapa Servis Internet l e-mailcnrg@itb.ac.id. l mailing listsysop-l@itb.ac.id l News servernews.ee.itb.ac.id. l WWW http://www.itb.ac.id. l FTP serverftp.ee.itb.ac.id. l Videoconference- l Internet FAX Server- l Internet Phone- Ada Ribuan FTP Server Membawa Banyak File

19 Computer Network Research Group ITB Beberapa Servis Internet l e-mailcnrg@itb.ac.id. l mailing listsysop-l@itb.ac.id l News servernews.ee.itb.ac.id. l WWW http://www.itb.ac.id. l FTP serverftp.ee.itb.ac.id. l Videoconference- l Internet FAX Server- l Internet Phone- Ratusan Reflector Telah Dipasang di Internet (termasuk di ITB) Video Conference Melalui Internet - Rp. 7000 / jam - 64Kbps! (Investasi Multimedia PC + US$150)

20 Computer Network Research Group ITB Beberapa Servis Internet l e-mailcnrg@itb.ac.id. l mailing listsysop-l@itb.ac.id l News servernews.ee.itb.ac.id. l WWW http://www.itb.ac.id. l FTP serverftp.ee.itb.ac.id. l Videoconference- l Internet FAX Server- l Internet Phone- Puluhan FAX Server di Internet Dapat di akses melalui E-mail & mengirimkan FAX ke seluruh dunia.

21 Computer Network Research Group ITB Beberapa Servis Internet l e-mailcnrg@itb.ac.id. l mailing listsysop-l@itb.ac.id l News servernews.ee.itb.ac.id. l WWW http://www.itb.ac.id. l FTP serverftp.ee.itb.ac.id. l Videoconference- l Internet FAX Server- l Internet Phone- Menelepon Ke Seluruh Dunia Via Interet -Tanpa SLI Kebutuhan MultiMedia PC + Mic

22 Computer Network Research Group ITB Internet in Windows

23 Computer Network Research Group ITB Internet in Windows Winsock Untuk Mendial ke ISP

24 Computer Network Research Group ITB Internet in Windows Eudora E-mail client

25 Computer Network Research Group ITB Internet in Windows Pegasus Mail E-mail client

26 Computer Network Research Group ITB Internet in Windows Netscape Web Browser

27 Computer Network Research Group ITB Internet in Windows FTP File Transfer Facility

28 Computer Network Research Group ITB Electronic Mail

29 Computer Network Research Group ITB Contoh E-mail Received: from MAILQUEUE by SYSTEM (Mercury 1.12); Mon, 27 Feb 95 10:31:58 +0700 Return-path: From: Received: from mail-in.un.org(157.150.191.1) by internet.un.org via smap (V1.3) id sma018449; Sun Feb 26 21:16:38 1995 Date: Mon, 27 Feb 95 09:19:09 EST Message-Id: To: yc1dav@system.paume.itb.ac.id Subject: Let's meet in Bangkok Dear Onno, Thanks a lot for your response to my inquiry on Indonesian IT development in the public sector. Thanks also for the status report, which I read with great interest. Looking forward to meeting you. Ilpo.

30 Computer Network Research Group ITB Contoh E-mail Received: from MAILQUEUE by SYSTEM (Mercury 1.12); Mon, 27 Feb 95 10:31:58 +0700 Return-path: From: Received: from mail-in.un.org(157.150.191.1) by internet.un.org via smap (V1.3) id sma018449; Sun Feb 26 21:16:38 1995 Date: Mon, 27 Feb 95 09:19:09 EST Message-Id: To: yc1dav@system.paume.itb.ac.id Subject: Let's meet in Bangkok Dear Onno, Thanks a lot for your response to my inquiry on Indonesian IT development in the public sector. Thanks also for the status report, which I read with great interest. Looking forward to meeting you. Ilpo. Header E-mail

31 Computer Network Research Group ITB Contoh E-mail Received: from MAILQUEUE by SYSTEM (Mercury 1.12); Mon, 27 Feb 95 10:31:58 +0700 Return-path: From: Received: from mail-in.un.org(157.150.191.1) by internet.un.org via smap (V1.3) id sma018449; Sun Feb 26 21:16:38 1995 Date: Mon, 27 Feb 95 09:19:09 EST Message-Id: To: yc1dav@system.paume.itb.ac.id Subject: Let's meet in Bangkok Dear Onno, Thanks a lot for your response to my inquiry on Indonesian IT development in the public sector. Thanks also for the status report, which I read with great interest. Looking forward to meeting you. Ilpo. Informasi Seperti: - Dari Siapa? - Subject? - Tanggal & Jam Pengiriman? - Melalui Mesin Mana?

32 Computer Network Research Group ITB Contoh E-mail Received: from MAILQUEUE by SYSTEM (Mercury 1.12); Mon, 27 Feb 95 10:31:58 +0700 Return-path: From: Received: from mail-in.un.org(157.150.191.1) by internet.un.org via smap (V1.3) id sma018449; Sun Feb 26 21:16:38 1995 Date: Mon, 27 Feb 95 09:19:09 EST Message-Id: To: yc1dav@system.paume.itb.ac.id Subject: Let's meet in Bangkok Dear Onno, Thanks a lot for your response to my inquiry on Indonesian IT development in the public sector. Thanks also for the status report, which I read with great interest. Looking forward to meeting you. Ilpo. Isi Berita Ada Di Bawah Header

33 Computer Network Research Group ITB Contoh E-mail Received: from MAILQUEUE by SYSTEM (Mercury 1.12); Mon, 27 Feb 95 10:31:58 +0700 Return-path: From: Received: from mail-in.un.org(157.150.191.1) by internet.un.org via smap (V1.3) id sma018449; Sun Feb 26 21:16:38 1995 Date: Mon, 27 Feb 95 09:19:09 EST Message-Id: To: yc1dav@system.paume.itb.ac.id Subject: Let's meet in Bangkok Dear Onno, Thanks a lot for your response to my inquiry on Indonesian IT development in the public sector. Thanks also for the status report, which I read with great interest. Looking forward to meeting you. Ilpo. Text Yang Dikirim Berupa ASCII atau Attachment File

34 Computer Network Research Group ITB E-mail address yc1dav@cnrg.itb.ac.id yc1davNama User @“at” (bahasa Inggris) cnrg.itb.ac.idNama Mesin

35 Computer Network Research Group ITB E-mail address yc1dav@cnrg.itb.ac.id kode negara, contoh:.id = Indonesia.uk = Inggris.us = Amerika Serikat.jp = Jepang.au = Australia.sg = Singapura

36 Computer Network Research Group ITB E-mail address yc1dav@cnrg.itb. ac.id Kode Jenis Institusi, contoh:.ac. = Academic.co. = Komersial.go. = Pemerintah.or. = Organisasi lainnya, seperti LSM.net. = Internet Service Provider

37 Computer Network Research Group ITB E-mail address yc1dav@cnrg. itb.ac.id Nama Institusi, contoh:.itb.Institut Teknologi Bandung.ui.Universitas Indonesia.bppt. BPPT.ptme PT. Metrodata Elektronik.republika.Koran Republika

38 Computer Network Research Group ITB E-mail address yc1dav@ cnrg.itb.ac.id Nama Mesin atau Sub-Institusi CNRGComputer Network Research Group

39 Computer Network Research Group ITB News Browser

40 Computer Network Research Group ITB Nama News Group comp.society.future Berbeda dengan E-mail, “root” berada di sebelah kanan - dalam contoh diatas yang menjadi “root” adalah kelompok “comp”

41 Computer Network Research Group ITB Contoh “Root” Newsgroup l compberbagai diskusi ttg. Computer l sciberbagai diskusi ttg. Science l recberbagai diskusi ttg. Recreation l bizberbagai diskusi ttg. Bisnis l socberbagai diskusi ttg. Social aspect l idberbagai diskusi di Indonesia.

42 Computer Network Research Group ITB Contoh Tampilan News Newsgroups: soc.college,soc.college.grad Subject: FAQ: Financial Aid [Monthly posting] From: mkant+@cs.cmu.edu (Mark Kantrowitz) Date: 13 Jul 1995 07:04:31 GMT Organization: CS, Carnegie Mellon University Financial Aid FAQ Written by Mark Kantrowitz This FAQ may be obtained by anonymous ftp from ftp.cs.cmu.edu [128.2.206.173] in the directory /afs/cs.cmu.edu/user/mkant/public/finaid/finaid.faq using username "anonymous" and password "name@host" (substitute your email address). The FAQ postings are also archived in the periodic posting archive on rtfm.mit.edu:/pub/usenet/news.answers/college/[18.181.0.24] Please mail comments, corrections, additions, suggestions, criticisms and other information to mkant@cs.cmu.edu.

43 Computer Network Research Group ITB Contoh Tampilan News Newsgroups: soc.college,soc.college.grad Subject: FAQ: Financial Aid [Monthly posting] From: mkant+@cs.cmu.edu (Mark Kantrowitz) Date: 13 Jul 1995 07:04:31 GMT Organization: CS, Carnegie Mellon University Financial Aid FAQ Written by Mark Kantrowitz This FAQ may be obtained by anonymous ftp from ftp.cs.cmu.edu [128.2.206.173] in the directory /afs/cs.cmu.edu/user/mkant/public/finaid/finaid.faq using username "anonymous" and password "name@host" (substitute your email address). The FAQ postings are also archived in the periodic posting archive on rtfm.mit.edu:/pub/usenet/news.answers/college/[18.181.0.24] Please mail comments, corrections, additions, suggestions, criticisms and other information to mkant@cs.cmu.edu. Header News Pengirim, Subject, Tanggal dll.

44 Computer Network Research Group ITB Contoh Tampilan News Newsgroups: soc.college,soc.college.grad Subject: FAQ: Financial Aid [Monthly posting] From: mkant+@cs.cmu.edu (Mark Kantrowitz) Date: 13 Jul 1995 07:04:31 GMT Organization: CS, Carnegie Mellon University Financial Aid FAQ Written by Mark Kantrowitz This FAQ may be obtained by anonymous ftp from ftp.cs.cmu.edu [128.2.206.173] in the directory /afs/cs.cmu.edu/user/mkant/public/finaid/finaid.faq using username "anonymous" and password "name@host" (substitute your email address). The FAQ postings are also archived in the periodic posting archive on rtfm.mit.edu:/pub/usenet/news.answers/college/[18.181.0.24] Please mail comments, corrections, additions, suggestions, criticisms and other information to mkant@cs.cmu.edu. Isi News ASCII atau File Attachment

45 Computer Network Research Group ITB File Transfer Protocol

46 Computer Network Research Group ITB Video Tele-conference

47 Computer Network Research Group ITB Konfigurasi TeleConference

48 Computer Network Research Group ITB Konfigurasi TeleConference Multimedia PC

49 Computer Network Research Group ITB Konfigurasi TeleConference Kamera QuickCam US$100-150

50 Computer Network Research Group ITB Konfigurasi TeleConference Akses Internet 64Kbps Menjadikan Total Biaya Rp. 7000 / jam

51 Computer Network Research Group ITB Internet FAX

52 Computer Network Research Group ITB Internet FAX E-mail dikirim ke FAX Server Internet

53 Computer Network Research Group ITB Internet FAX E-mail di terima FAX Server & Di konversikan ke FAX

54 Computer Network Research Group ITB Internet FAX FAX Server Mengirimkan Berita Ke FAX

55 Computer Network Research Group ITB Internet FAX Berita Diterima di FAX Penerima

56 Computer Network Research Group ITB Internet Phone

57 Computer Network Research Group ITB Internet Phone PC Multimedia + Soundblaster

58 Computer Network Research Group ITB Internet Phone Mic & Speaker

59 Computer Network Research Group ITB Internet Phone Client di ISP Mendial Melalui Internet

60 Computer Network Research Group ITB Internet Phone Hubungan Telepon dilakukan ke Telepon Lokal di Luar Negeri

61 Computer Network Research Group ITB WWW Browser

62 Computer Network Research Group ITB WWW Browser Anda dapat meng- “click” pada kata-kata yang berwarna biru untuk memperoleh informasi selanjutnya

63 Computer Network Research Group ITB WWW Browser Lokasi Informasi URL = Universal Resource Locater

64 Computer Network Research Group ITB URL Universal Resource Locater http://www.itb.ac.id/cnrg/collaboration.html

65 Computer Network Research Group ITB URL Universal Resource Locater http ://www.itb.ac.id/cnrg/collaboration.html Protokol yang digunakan untuk berbicara httpHyper Text Transport Protocol (Web) ftpFile Transfer Protocol newsNetwork News Transport Protocol

66 Computer Network Research Group ITB URL Universal Resource Locater http://www.itb.ac.id/cnrg/collaboration.html nama mesin....... ingat penjelasan E-mail address?

67 Computer Network Research Group ITB URL Universal Resource Locater http://www.itb.ac.id/cnrg/collaboration.html file dimana informasi diletakan untuk masuk ke “root” atau “index” perpanjangan ini tidak perlu dilakukan

68 Computer Network Research Group ITB Navigasi Informasi l Melakukan Searching Informasi. l Mengetahui Keyword Informasi yang dibutuhkan.

69 Computer Network Research Group ITB Search Engine Internet l http://www.opentext.com/ l http://www.yahoo.com/ l http://www.altavista.digital.com/ l http://www.lycos.com/ l http://www.webcrawler.com/ l http://inktomi.cs.berkeley.edu/ l http://www.dejanews.com/

70 Computer Network Research Group ITB Contoh Search Lycos

71 Computer Network Research Group ITB Contoh Search Lycos Tempat Memasukan Keyword Keyword Dapat Lebih Dari Satu

72 Computer Network Research Group ITB Contoh Search Lycos Option Untuk Operasi Searching

73 Computer Network Research Group ITB Bisnis di Internet? Internet Bisnis?

74 Computer Network Research Group ITB Survival di Era Globalisasi Jadilah Produsen Informasi

75 Computer Network Research Group ITB The Global Market on the Internet is already over 32 million and growing at 10% per month

76 Computer Network Research Group ITB Keuntungan Internet Bagi Dunia Usaha l Kemudahan berkomunikasi –Diseminasi Informasi –Marketing & Sales –Kemudahan Memperoleh Informasi l Menggalang Kerjasama –Pengembangan Produk / Servis Bersama l Penghematan biaya l Keunggulan kompetitif

77 Computer Network Research Group ITB Strategi Untuk Memulai Bisnis di Internet Jadilah Pembaca Yang Baik Lakukan Market Research & Analysis

78 Computer Network Research Group ITB Produk Utama Internet Iklan!

79 Computer Network Research Group ITB Urutan Strategi l Lakukan Market Research. l Belajar dari usaha sejenis di luar negeri. l Lakukan penelitian cara terbaik untuk penetrasi pasar tersebut. l Jika diperlukan lepaskan informasi di Web. l Aktif di Newsgroup / Mailing List untuk mengkondisikan pasar.

80 Computer Network Research Group ITB Market Research Melalui Web

81 Computer Network Research Group ITB Kemampuan Search Informasi l Cukup Memasukan: Keyword l Hasil Yang Diperoleh: Sering Kali Diluar Dugaan

82 Computer Network Research Group ITB Informasi Bisnis Yang Diperoleh l Mall / Retailer l Stock Market + Analisa Pasar l Berbagai Alternatif Product & Review l Berbagai Alternatif Service l Potensi Pasar Yang Besar

83 Computer Network Research Group ITB Trick Mendapatkan Informasi Pasar..... l Jangan Masuk ke Commercial Web Pages l Isi Commercial Web kebanyakan Iklan. l Masuklah ke Web-Web Perguruan Tinggi atau Lembaga Research....

84 Computer Network Research Group ITB Survey Potensi & Profile User l Traffic Web Indonesia l Survey User Profile

85 Computer Network Research Group ITB Contoh Traffic Web Indonesia l 70-80% traffic datangnya dari / ke Indonesia. l Request informasi Web yang agak banyak datangnya dari: –*.com di Amerika Serikat. –*.edu di Amerika Serikat. –*.sg di Singapura l Besar traffic Web harian mencapai 80- 100Mbyte.

86 Computer Network Research Group ITB Contoh Traffic Web Indonesia l 70-80% traffic datangnya dari / ke Indonesia. l Request informasi Web yang agak banyak datangnya dari: –*.com di Amerika Serikat. –*.edu di Amerika Serikat. –*.sg di Singapura l Besar traffic Web harian mencapai 80- 100Mbyte. Kita Masih Perlu Belajar International Marketing

87 Computer Network Research Group ITB Contoh Traffic Web Indonesia l 70-80% traffic datangnya dari / ke Indonesia. l Request informasi Web yang agak banyak datangnya dari: –*.com di Amerika Serikat. –*.edu di Amerika Serikat. –*.sg di Singapura l Besar traffic Web harian mencapai 80- 100Mbyte. Kita Masih Perlu Belajar Komunikasi Bahasa Inggris

88 Computer Network Research Group ITB Contoh Traffic Web Indonesia l 70-80% traffic datangnya dari / ke Indonesia. l Request informasi Web yang agak banyak datangnya dari: –*.com di Amerika Serikat. –*.edu di Amerika Serikat. –*.sg di Singapura l Besar traffic Web harian mencapai 80- 100Mbyte. Suatu Kenaikan di bandingkan 10-20 Mbyte / Hari / Site Tahun Lalu

89 Computer Network Research Group ITB Contoh Profile User Hasil Sebuah Studi l Karakteritik User l Preference and Perception l Information Sources & Distribution Channel

90 Computer Network Research Group ITB Education l Umumnya Well Educated.... Jangan terlalu berharap menemukan User Internet yang hanya berpendidikan SD :-)... l Di dominasi oleh Pria Umumnya single atau tidak punya anak.

91 Computer Network Research Group ITB Usia l Umumnya Antara 25-35 Tahun. l Masih Relatif Muda.

92 Computer Network Research Group ITB Income l Di Amerika Serikat Rata-rata US$ 65.000 per tahun l Di Eropa Rata-rata US$ 42.000 per tahun

93 Computer Network Research Group ITB Pekerjaan l Di dominasi oleh Researchers, Technicians & orang-orang Universitas. l 20% Respondent di Amerika Serikat adalah Managers, Executive & Consultant

94 Computer Network Research Group ITB Status Perkawinan l Respondent Eropa umumnya Belum Menikah l Respondent Amerika Serikat lebih banyak yang menikah - tanpa / belum punya anak.

95 Computer Network Research Group ITB Akses ke Internet l Umumnya melalui tempat kerja / sekolah. l 30% Responden Mempunyai Akses Pribadi.

96 Computer Network Research Group ITB Pemakaian Komputer l Umumnya menggunakan teknologi komputer terakhir.

97 Computer Network Research Group ITB Tujuan Utama Surf Web l Just Looking l Fun l Game l bukan untuk shopping.....

98 Computer Network Research Group ITB Tujuan Utama Surf Web l Just Looking l Fun l Game l bukan untuk shopping..... Di Sini Seni-nya.

99 Computer Network Research Group ITB Kemauan Membayar Web? l 80% responden bersedia untuk membayar akses & servis Web l Tentunya tergantung pada kualitas Web.

100 Computer Network Research Group ITB Preference l Umumnya pengguna menggunakan Web sebagai referensi untuk memperoleh servis / product. reliability & security. l Web / Internet bukan alat utama untuk transaksi ekonomi - karena masih takut masalah reliability & security. l Spending akan naik 85%

101 Computer Network Research Group ITB Cara Penyampaian Informasi l Kualitas Informasi, seperti kategori & pilihan produk etc... l Low price is not that important. l Reliability Vendor penting artinya –mudah menghubungi Vendor. –cepat beraksi terhadap hubungan. –mau melakukan customisasi.

102 Computer Network Research Group ITB Penyebaran Informasi Web l Di sebutkan dalam “hot list” seseorang dalam berbagai kesempatan diskusi. l Di sebutkan dalam surat kabar / media massa.

103 Computer Network Research Group ITB Contoh Barang Yang Banyak Dibeli Online l Computer Hardware, Software l Musik l Buku

104 Computer Network Research Group ITB Baju / Pakaian l Umumnya dibeli melalui toko tradisional. l Internet hanya digunakan sebagai referensi untuk mencari barang.

105 Computer Network Research Group ITB Tipe Perusahaan Yang Akan di Untungkan Internet Dalam Waktu Dekat Perusahaan Kecil (<100 Pegawai)

106 Computer Network Research Group ITB Tahapan Information Provider l Kemampuan meramu informasi. l Melakukan transformasi ke media elektronik. l Alternatif informasi: –Berita terbaru. –Journal (ketajaman analisis). –Database sumber daya. –Database kegiatan & hasilnya. –Prediksi / Forecast.

107 Computer Network Research Group ITB Kunci Keberhasilan l Creativity l Customizability l Convenience

108 Computer Network Research Group ITB Think Total Customer Satisfaction

109 Computer Network Research Group ITB Siapkan... Sumber Daya Manusia bukan mencari SDM!

110 Computer Network Research Group ITB Strategi Umum l Do a competitive analysis and remember content is king: l Lihat cara kompetitor / usaha sejenis dalam memasarkan jasa / productnya di Internet.

111 Computer Network Research Group ITB Strategi Umum Con’t l The name of the game is the domain. l Gunakan domain name yang memudahkan orang mengingat & berfikiran global.

112 Computer Network Research Group ITB Strategi Umum Con’t l Have you considered professional help? l Ada beberapa usaha profesional yang dapat membantu anda dalam membangun Web server anda.

113 Computer Network Research Group ITB Strategi Umum Con’t l Don't waste your time, do a timeline. l Begitu anda launching Web site anda di Internet. Jangan berharap akan menarik banyak pengunjung jika Web site anda “statis” - rencanakan perubahan secara periodik & cepat dari isi informasinya.

114 Computer Network Research Group ITB Strategi Umum Con’t l Respond, respond, respond l Cepat bereaksi terhadap permintaan client / penggemar. Ingat anda memasuki pasar global, siap untuk bereaksi dalam bahasa Inggris!

115 Computer Network Research Group ITB Strategi Umum - Con’t l We've got your what's new lists right here. l Gunakan search engine, news agency, koran sebagai tempat meletakan pointer URL anda. l Jangan lebih dari 3 paragraph untuk memberitahukan hal-hal yang baru tentang product / jasa yang ditawarkan.

116 Computer Network Research Group ITB Strategi Umum - Con’t l Build an honor roll. l Beri acknowledge bagi orang / site yang me-refer kepada site anda.

117 Computer Network Research Group ITB Strategi Umum -Con’t l Bundle with like-minded sites. l Lakukan trade & link URL dengan site-site lainnya.

118 Computer Network Research Group ITB Strategi Umum - Con’t l Go on the circuit l Aktif dalam memberikan ceramah, seminar dll. Gunakan kesempatan tersebut untuk mengingatkan orang pada URL / jasa / service / product anda.

119 Computer Network Research Group ITB Contoh Cara Meramu Hyper Text Markup Language (HTML) File

120 Computer Network Research Group ITB Struktur Dasar HTML File Test HTML - HSForum disini kita bisa bercerita ttg. berbagai hal.

121 Computer Network Research Group ITB Struktur Dasar HTML File Test HTML - HSForum High Sea Forum Test Untuk membuat HTML file tidak sukar

122 Computer Network Research Group ITB Hasilnya di Browser

123 Computer Network Research Group ITB Alternatif Disseminasi Informasi 1. Informasi Web di Internet Web sites. 2. Informasi Web di Provider. 3. Web Server di Provider. 4. Leased Line ke Provider & Web Server di Corporate.

124 Computer Network Research Group ITB Web di Internet Site

125 Computer Network Research Group ITB Web di Internet Site Alternatif ini Menarik Bagi Pemula di Internet Total Biaya: Langganan ISP 45-100K Langganan Web US$5-20 Alternatif ini Menarik Bagi Pemula di Internet Total Biaya: Langganan ISP 45-100K Langganan Web US$5-20

126 Computer Network Research Group ITB Web di Internet Site Anda Berada Disini

127 Computer Network Research Group ITB Web di Internet Site Anda Berada Disini HTML file anda Berada disini

128 Computer Network Research Group ITB Home Page di Web Provider

129 Computer Network Research Group ITB Home Page di Web Provider Alternatif ini menarik bagi Corporate yang ingin mencari pasar Indonesia. Total cost adalah: Langganan ISP 45-100K/bulan Sewa HomePage di ISP ??? Alternatif ini menarik bagi Corporate yang ingin mencari pasar Indonesia. Total cost adalah: Langganan ISP 45-100K/bulan Sewa HomePage di ISP ???

130 Computer Network Research Group ITB Home Page di Web Provider Anda Berada Disini HTML file anda Berada disini

131 Computer Network Research Group ITB Web Server di Provider

132 Computer Network Research Group ITB Web Server di Provider Alternatif ini menarik bagi Corporate yang mempunyai banyak informasi tapi tidak terlalu sering di update. Biaya:. Langganan Ke ISP 45-100K/bulan. Biaya jasa merawat mesin di ISP Alternatif ini menarik bagi Corporate yang mempunyai banyak informasi tapi tidak terlalu sering di update. Biaya:. Langganan Ke ISP 45-100K/bulan. Biaya jasa merawat mesin di ISP

133 Computer Network Research Group ITB Web Server di Provider Anda Berada Disini HTML file anda Berada disini

134 Computer Network Research Group ITB Web Server di Corporate

135 Computer Network Research Group ITB Web Server di Corporate Alternatif ini menarik bagi Corporate yang mempunyai banyak informasi & sering sekali di up-date (konsumen suka hal ini). Biaya: Langganan leased line ke ISP sekitar Rp. 5 juta / bulan. Alternatif ini menarik bagi Corporate yang mempunyai banyak informasi & sering sekali di up-date (konsumen suka hal ini). Biaya: Langganan leased line ke ISP sekitar Rp. 5 juta / bulan.

136 Computer Network Research Group ITB Web Server di Corporate Anda Berada Disini HTML file anda Berada disini

137 Computer Network Research Group ITB Saran Bagi Pemula l Pilih Alternatif Pertama. l Gunakan Web Page di luar negeri. l Biaya yang harus dikeluarkan: –Langganan ISP Rp. 45-100.000 / bulan. –Sewa Web Space US$5-20 / MByte / Bulan. –dan US$ 1 / Mbyte tambahan / Bulan.

138 Computer Network Research Group ITB Internet Sebenarnya... l Internet bukan sesuatu yang mahal! l Langganan & operasi Rp. 50.000 / karyawan / bulan. l Untuk universitas biaya langganan & operasi Rp. 500 / mhs / bulan. l Kuncinya ada pada: –Sumber Daya Manusia –Kebijaksanaan Pimpinan Corp.

139 Computer Network Research Group ITB Summary l Pembaca yang baik akan menolong memulai sebuah bisnis. l Lakukan Market Research. l Pasar / Audience Utama dari Web Indonesia adalah dari Orang Indonesia sendiri. l Siap untuk memberikan servis terbaik dari sisi kecepatan / tanggap terhadap client. l Web Pages dapat dibuat dengan mudah.

140 Computer Network Research Group ITB

141