International Typographic Style Pertemuan 6 Matakuliah : U0052/Sejarah DKV II Tahun : 2006 International Typographic Style Pertemuan 6
International Typographic Style Gerakan desain Modern asal Swiss paling berpengaruh di abad 20, mengadvokasi desain grafis yang terstruktur secara matematis dan bernilai ilmiah serta universal, melanjutkan visi desain Bauhaus. Karena sangat sistematis, gaya ini diadopsi sebagai format dasar desain Corporate Identity & Sign System di skala internasional. Josef Muller- Brockmann, Beethoven, concert poster, 1955 Edouard Hoffmann & Max Miedinger, Helvetica typefaces, 1961 Sumber gambar: Graphic Style, from Victorian to Postmodern dan A History of Graphic Design
International Typographic Style Josef Muller-Brockmann, exhibition poster, 1980 (left) & Schutz das Kind! (Protect the Child!) poster for the Swiss automobile club, 1955 (right) Sumber gambar: A History of Graphic Design dan Graphic Style, from Victorian to Postmodern
Corporate Identity Lester Beall, identity program for International Paper Company, 1960 Robert Miles & Jim Berte, logo for Los Angeles Olympic, 1980 Deborah Sussman & Debra Valencia, design guide for Los Angeles Olympic, 1983 Sumber gambar: A History of Graphic Design
Sign System The Jerde Partnership, Sussman/Prejza Roger Cook & & Co. and Daniel Benjamin, environtmental graphics & signage for Los Angeles Olympic, 1984 Roger Cook & Don Shanosky, signage symbol system for the U. S. Department of Transportation, 1974 Sumber gambar: A History of Graphic Design