Intro to Business Welcome

Business Defined bisnis adalah suatu usaha yang menyediakan produk atau jasa yang diinginkan oleh pelanggan.

Key Business Decisions Product What type of product should be produced? Production How should the product be produced? Promotion How should the product be promoted? Financing How should the company obtain funds to finance the cost of producing the product?

Business Decisions

Key Stakeholders Owners Creditors Employees Suppliers Customers Entrepreneurs Co-owners Stockholders Creditors Employees Managers Suppliers Customers Entrepreneurs Organize, manage and assume the risk of starting a business Owners Share ownership by issuing stock to investors Creditors Provide loans and charge interest Employees Suppliers Provide materials used to produce products and services Customers Buy products that meet their needs and are priced fairly

Creating a Business Idea Mengidentifikasi keunggulan kompetitif. Membedakan produk atau jasa dari pesaing. Menentukan sumber daya yang diperlukan. Menilai kelayakan ide => Bussiness Plan Identify a competitive advantage Recognize entrepreneur’s skills and experience Differentiate the product or service from competitors Find ways to distinguish offering from others Determine necessary resources Employees, workspace, machinery Assess feasibility of the idea Consider possible revenues, expenses, and profitability

business online

Success Stories Domino’s Pizza Managhans bought bankrupt pizza parlor Started with little funding Now generates sales of $1 billion per year Jeremy’s Micro Batch Ice Cream Applied microbrewery concept to ice cream Makes ice cream in small batches, sold in limited editions Glow Dog, Inc. Sells light-reflective clothing for pets After two years, average annual sales of $1 million

Lessons to Remember Bisnis yang sukses tidak memerlukan penemuan besar. Banyak fokus pada membuat hidup lebih nyaman bagi pelanggan. Beberapa ide bisnis akan gagal-namun pengusaha dapat belajar dari kegagalan dan membuat revisi.

Key Functions of Business (5) Management Means by which employees and other resources are used by the firm Marketing Means by which products and services are developed, priced, distributed, and promoted to customers Finance Means by which firms obtain and use funds for their business operations

Key Functions of Business Accounting Summary and analysis of the firm’s financial condition Used to make various business decisions Information systems Information technology, people, and procedures that provide appropriate information to make effective decisions

How Business Decisions Affect a Firm’s Earnings Exhibit 1.4

Developing a Business Plan Menilai Lingkungan Bisnis ekonomi lingkungan lingkungan industri lingkungan global Mengembangkan Rencana Pengelolaan Struktur Organisasi produksi Sumber Daya Manusia

Developing a Business Plan Marketing Plan Target Market Product Characteristics Pricing Distribution Promotion Financial Plan Financing Feasibility

Online Resources Advice and basic information Financing Options Yahoo’s Small Business site American Express Small Business Administration Financing Options Quicken Small Business Garage.com The Elevator Business Planning Software Outlines Text generation Forecasting Graphics Supplementary resources

Menilai Business Plan Potential revenue Potential demand for product or service Potential expenses Profit potential

Assignment Menemukan ide bisnis yang akan dibuat untuk tugas akhir Anda yaitu Bussiness Plan. Apa yang menarik dari ide bisnis yang Anda pilih tsb?Berikan alasannya! Apakah ide bisnis yang Anda buat sudah pernah ada? Jika sudah, apa perbedaannya dg kompetitor Anda? Jika belum, apa kelebihan dari ide bisnis Anda?