Enhancing Decision Making Ivan Diryana, ST.,MT.

BUSINESS VALUE OF IMPROVED DECISION MAKING

TYPES OF DECISIONS

STAGES IN DECISION MAKING

MANAGERS AND DECISION MAKING IN THE REAL WORLD Managerial Roles Peran penting manajer

Faktor penting sistem informasi: information quality, management filters, dan organizational culture

HIGH-VELOCITY AUTOMATED DECISION MAKING Saat ini keputusan lebih banyak ambil oleh mesin/komputer. Cth Google. Google has to decide which URLs to display in about half a second on average (500 milliseconds).

BUSINESS INTELLIGENCE IN THE ENTERPRISE BI mengintegrasikan semua alur informasi yang dihasilkan oleh perusahaan kedalam satu rangkaian data perusahaan yang koheren menggunakan modeling, statistika dan data mining (pattern discovery and machine learning), Digunakan untuk mendapatkan pemahaman akan data-data sehingga manajer dapat mengambil keputusan dengan lebih baik dan merencanakan lebih baik. One company that uses business intelligence is Hallmark Cards. The company uses SAS Analytics software to improve its understanding of buying patterns that could lead to increased sales at more than 3,000 Hallmark Gold Crown stores in the United Sates

Business Intelligence Vendors The largest five providers of these products are SAP, Oracle, IBM, SAS Institute, and Microsoft. Microsoft’s products are aimed at small to medium size firms, and they are based on desktop tools familiar to employees (such as Excel spreadsheet software), Microsoft Sharepoint collaboration tools, and Microsoft SQL Server database software. Besar pasar BI dan Business analytics di Amerika tahun 2010  10,5 Miliar USD dan tumbuh sebesar 20% tiap tahunnya.

BUSINESS INTELLIGENCE AND ANALYTICS FOR DECISION SUPPORT

Examples of Business Intelligence Applications Predictive Analytics Capital One conducts more than 30,000 experiments each year using different interest rates, incentives, direct mail packaging, and other variables to identify the best potential customers for targeting its credit card offers. These people are most likely to sign up for credit cards and to pay back Capital One for the balances they ring up in their credit card accounts. Predictive analytics have also worked especially well in the credit card industry to identify customers who are at risk for leaving.

DECISION SUPPORT FOR OPERATIONAL AND MIDDLE MANAGEMENT

DECISION SUPPORT FOR SENIOR MANAGEMENT

Data perusahaan untuk ESS diperoleh dari berbagai aplikasi perusahaan yang sudah ada seperti ERP, SCM dan CRM. ESS juga dapat menyediakan akses ke layanan berita, , financial market databases, economic information, dan apapun data lainnya yang dibutuhkan eksekutif. Memiliki kemampuan drill-down.

ESS meningkatkan efektifitas manajemen dengan membantuk eksekutif memonitor performansi perusahaan, menyelusuri aktifitas pesaing, mengenali kondisi pasar, dan mengidentifikasi masalah serta peluang.