KOMUNIKASI MASSA By : Nurjanah
Media sangat beragam… Cara penyampaian pun beragam… pilih sesuai dengan target audience…
Customer Touchpoints Behaviours Contacts Interactions PDA Pager Cellular Direct Mail Outbound Telemarketing Sales Force Fax e-Mail Website Retail Point of Sale Face-to-Face Phone Ordering ATM Event / Sponsorships Outdoor Placement/ Product Sampling Newsprint Magazines Television Radio Delivery Fulfillment Touchpoints Interactions Behaviours Contacts Customers
HIV & AIDS
TOBACCO CONTROL
CHEMICALS
CANCER
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