5 Chapter Industry Environment Introduction to

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5 Chapter Industry Environment Introduction to MultiMedia by Stephen M. Peters 2001 South-Western College Publishing

Sasaran Pembelajaran Identifikasi karakteristik industri yang mempengaruhi kinerja bisnis. Jelaskan mengapa beberapa perusahaan lebih ditunjukkan kepada kondisi-kondisi industri. Jelaskan bagaimana suatu perusahaan dapat bersaing di dalam industri nya. MultiMedia by Stephen M. Peters 2001 South-Western College Publishing

Characteristics That Influence Capaian Perusahaan Industry demand Industry Competition Labor Environment Regulatory Environment Characteristics That Influence MultiMedia by Stephen M. Peters 2001 South-Western College Publishing

Capaian Perusahaan dan permintaan industri (Industry Demand) Dipengaruhi oleh: Kondisi Ekonomi Kependudukan Kesukaan pelanggan MultiMedia by Stephen M. Peters 2001 South-Western College Publishing

Capaian Perusahaan dan persaingan industri (Industry Competition) Dipengaruhi oleh: Baigan pasar perusahaan Tingkat persaingan Keunggulan persaingan Capaian Perusahaan dan persaingan industri (Industry Competition) MultiMedia by Stephen M. Peters 2001 South-Western College Publishing

Bagian Perusahaan dari total penjualan dalam industri Bagian Pasar Bagian Perusahaan dari total penjualan dalam industri 13% 13% Firm A 17% Firm B Firm C Firm D 57% MultiMedia by Stephen M. Peters 2001 South-Western College Publishing

Capaian Perusahaan dan Lingkungan pekerja (Labor Environment) Dipengaruhi oleh: Upah pekerja Kebutuhan skill Serikat kerja MultiMedia by Stephen M. Peters 2001 South-Western College Publishing

Capaian Perusahaan dan Lingkungan regulator (Regulatory Environment) Dipengaruhi oleh: Peraturan Pemerintah Peraturan Industri Capaian Perusahaan dan Lingkungan regulator (Regulatory Environment) MultiMedia by Stephen M. Peters 2001 South-Western College Publishing

Pengaruh Industri atas capaian perusahaan Industry Demand Labor Environment Industry Competition Government Regulations Revenue Interest Expenses Operating Expenses Profits MultiMedia by Stephen M. Peters 2001 South-Western College Publishing

Pengaruh Kharakteristik Kunci kepada kondisi industri Bagian pasar perusahaan. Fokus Perusahaan pada industri utamanya. MultiMedia by Stephen M. Peters 2001 South-Western College Publishing

Perusahaan dengan Bagian pasar yang besar Mendapatkan lebih Manfaat dari kenaikan permintaan industri. Lebih Menderita akibat Penurunan permintaan industri. MultiMedia by Stephen M. Peters 2001 South-Western College Publishing

Mengembangkan Keunggulan kompetisi. Pesaing dalam sebuah Industri Sebuah perusahaan harus melakukan dua tugas: Menilai pesaing. Mengembangkan Keunggulan kompetisi. MultiMedia by Stephen M. Peters 2001 South-Western College Publishing

Menilai Pesaing Di dalam suatu Industri Segmen berdasarkan jenis perusahaan Segmen berdasarkan kualitas yang dirasakan An important key to business success MultiMedia by Stephen M. Peters 2001 South-Western College Publishing

Mengembangkan Persaingan Biaya produksi rendah (Low-cost production) Kualitas yang baik (Better quality Diferensiasi Produk (Product differentiation Business Online MultiMedia by Stephen M. Peters 2001 South-Western College Publishing