Strategi Pemangku Kepentingan Untuk Membangun Kebudayaan & Pariwisata Jawa Timur Yusak Anshori Drs.(UGM), MM.(Unair), Dr.(Unair) Ketua Dewan Pariwisata Indonesia (DEPARI) Jatim Vice President Marketing Prime Plaza Hotels & Resorts Dosen Program Magister Manajemen Universitas Airlangga Surabaya Dekan Fakultas Ekonomi dan Bisnis Universitas Nahdlatul Ulama Surabaya

Koordinasi Sinergi Konsistensi Tourism is about Coordination, Synergy, and Consistency --Yusak Anshori-- Pemerintah & Pemerintah Pemerintah & Swasta Swasta & Swasta Pemerintah, swasta, pemerintah dst Koordinasi Calender of Event Meminimalkan ego Berpikir Jangka Panjang Sinergi Kegiatan Pariwisata yang rutin Hapus ego sektoral Konsistensi

International Tourist Arrivals 50% 5% 4% 25% 13% NORTH AMERICA 156 million (+2.7%) SOUTH AMERICA 44 million (+6.1%) EUROPE 616 million (+2.1%) AFRICA 58 million (+8.2%) MIDDLE EAST 54 million (-3.6%) ASIA and the Pacific 308 million (+8.6%) Source: UNWTO

Source Regions AsPac Outbound Grew2016 6,8% Source: UNWTO

In the year 2030 616 308 156 744 535 168 1.4% 4.0% 0.5% Source: UNWTO

Tourist Arrivals to SEA Countries vs Neighbouring Countries CHINA 59.2M +4.8% JAPAN 24M +1.9% INDIA 9M +0.7% S.KOREA 17M +1.4% SEA 116M +9.4% % of World International Tourist Arrivals. ASEAN’s countries % of Tourist Arrivals to ASEAN Source: UNWTO and respective countries statistic

SEA Tourist Arrivals By Country 2012 – 2016 35.0M Top Destinations 30.0M 25.0M 20.0M Thailand 33M Malaysia Singapore 27M 16M 15.0M 10.0M Strongest Growth in 2016 (∆% YoY vs 2015) 5.0M .0M Vietnam Indonesia (+26%) (+13%) Thailand (+9%) 2012 2013 2014 2015 2016 Source: Respective countries statistic

Top Feeder Markets to SEA 1.4% EU (+3.2%) Russia (-36.4%) 17% China (+42.4%) 8.8% Japan (+1.5%) 4.3% Taiwan (-12%) 1.9% 5.4% South Korea (+16.3%) 3.9% Intra regional (-6.6%) 42% North America (+4%) 3% India (+7.7%) 3.8% % of total Arrivals to ASEAN countries. Variance % vs 2014 Source: ASEAN official website. *2015 latest available data Australia (-4.4%)

SEA Tourism Growth Outlook To 2030 2016 116 M 2020 123 M 2030 187 M 4.0% Asia 3.7% SEA 2.8% World 1.4% Europe 0.5% North America Source: UNWTO

SEA Tourist Arrivals By Country 2012 – 2016 35.0M Top Destinations 30.0M 25.0M 20.0M Thailand 33M Malaysia Singapore 27M 16M 15.0M 10.0M Strongest Growth in 2016 (∆% YoY vs 2015) 5.0M .0M Vietnam Indonesia (+26%) (+13%) Thailand (+9%) 2012 2013 2014 2015 2016 Source: Respective countries statistic

Trends in use of digital technology Top Asian countries in terms of Internet penetration, January 2017 (%) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 93% 90% 87% 82% U.S., Europe, Asia Pacific Online Travel Bookings 2016 vs. 2020 71% 67% 2020 35% 28% 37% 58% 53% 53% 51% 2016 39% 30% 31% 35% United States Europe Asia Pacific Japan South Korea Australia Singapore Malaysia Thailand Philippines China Viet Nam Indonesia India Source: PhocusWright, 2016

The Social Revolution – New Competitive Space Over 50% of the world’s population is under 30 years old Today’s college students have never licked a postage stamp 53% of millennials would not lose their their technology Social Media = Relationships The return on investment (ROI) of social media is that your business will still exist in 5 years 93% of buying decisions are influenced by social media What happen in Vegas stays on YouTube By 2018 video will account for over two thirds of mobile usage More people own a mobile device than a toothbrush One in three marriages start online The fastest growing demographic on Twitter is Grandparents Every second two people join LinkedIn LinkedIn age limit has been lowered to 13 Word of Mouth >> World of Mouth>> World of Fingers

Indeks Daya saing Pariwisata #30 Target Pariwisata 2019 Indonesia Indeks Daya saing Pariwisata #30 Wisman 20 Juta Wisnus 275 Juta Devisa 280 T Jawa Timur Wisman 1 Juta Wisnus 60 Juta Devisa Jatim 7 T

Effective Tourism Promotion Tradeshow Roadshow FamTrip Social Media Technology Platform

Strategy achieving the target Focus on Big Five Market Segment Airport Connectivity Creating Tourism Product Uniqueness Technology Platform Human Resources/ society Malaysia Singapore China Taiwan Japan Competing Destination Model (CDM) CDM adalah teknologi yang menggunakan big data tanpa mengesampingkan regulasi dan kerahasiaan konsumennya

Thank You