Konsep, Pengembangan dan Praktik di Lapangan ANALISIS PRODUK Konsep, Pengembangan dan Praktik di Lapangan
IDENTIFIKASI Branding of Product Packaging of Product Labelling of Product
BAURAN Width; seberapa banyak perbedaan lini produk yang dihasilkan Length; jumlah total item yang ada dalam produk yang dikeluarkan Depth; seberapa banyak variasi yang ditawarkan oleh setiap produk Consistency; seberapa dekat hubungan antara berbagai lini produk
PROSES Product Ideas Screening Concept Testing Business Analisys Prototype Development Product Testing & Test Marketing Commercialization
SIKLUS Introduction Growth Mature Decline Aging
PERKEMBANGAN New to the World Products New Product Line Additions to Existing Product Line Improvement & Revisions Product Repositionings Product Cost Reproductions
TINGKATAN Core Product Generic / Basic Product Expexted Product Augmented Product Potential Product
PRODUK JASA Intangibility Inseparability Heterogeneity / Variability Perishability Lock of Ownership