“ Berkarya Walau Sekecil Apapun ” VISUAL LITERACY “ Berkarya Walau Sekecil Apapun ”

Mukti Ali Dengan Ilmu Seni Iman Hidup Jadi Mudah Hidup Jadi Indah Hidup Jadi Terarah

VISUAL LITERACY GRAPHIC DESIGN VISUAL COMMUNICATION DESIGN ART / AESTHETIC PERSUASIVE / CULTURE TECHNOLOGY VISUAL LANGUAGE VISUAL THINKING VISUAL LEARNING

DEFINISI VISUAL COMMUNICATION Ilmu bahasa visual, berbasis simbol-simbol bermakna yang dipergunakan Untuk tujuan menyampaikan pesan. (Dari penyampai pesan kepada sasaran/target penerima pesan untuk berbagai Tujuan dan kepentingan

Mendesain Komunikasi Visual Audience : Siapa penerima pesan Behavior : Kebiasaan si penerima pesan Condition : Bagaimana perilaku itu harus di lakukan si penerima pesan Degree : Tingkatan keberhasilan si penerima pesan dalam mencapai prilaku tersebut

Drawing / Gambar tangan COLOR TYPE GRAPHY TEXTURE LAYOUT CREATIVE OBJEC/ FORM OBJEC/FORM Photographi/video Drawing / Gambar tangan Film / Cinematografi Animasi

OBJEC/FORM Drawing / Gambar TYPE GRAPHY COLOR Gambar Bentuk TEXTURE LAYOUT CREATIVE OBJEC/ FORM OBJEC/FORM Drawing / Gambar Gambar Bentuk Gambar Prespektif Gambar Anatomi Gambar Teknik Gambar Ekspresi Gambar Alam Benda Gambar Bebas Gambar Digital Gambar Karikatur Gambar Diagram Ilustrasi Cover / Rubrik Cerita Comik Animasi

OBJEC/FORM Photography TYPE GRAPHY COLOR P. Still P. Studio P. Outdoor ART COLOR TYPE GRAPHY TEXTURE LAYOUT CREATIVE OBJEC/ FORM OBJEC/FORM Photography P. Still P. Studio P. Outdoor P. Human Interest P. Hunting P. Model P. Architec P. Illustration P. Digital P. Retouch P. Manipulation P. Advertising P. Jurnalistic P. War (Doc..) C

Desain Huruf Type face Typography TYPE GRAPHY COLOR CREATIVE ART COLOR TYPE GRAPHY TEXTURE LAYOUT OBJEC/ FORM Typography Desain Huruf Type face C1 Klasifikasi dan Tipe Cap / CL Karakter Kontras Ritme Irama Hirarki C2 C3 C4

Prinsip Huruf Huruf Sebagai Typography TYPE GRAPHY COLOR Readable CREATIVE ART COLOR TYPE GRAPHY TEXTURE LAYOUT OBJEC/ FORM Typography Prinsip Huruf Readable Legiable Clearity Huruf Sebagai Identitas Informasi Komunikasi Image / Citra

CREATIVE ART COLOR TYPE GRAPHY TEXTURE LAYOUT OBJEC/ FORM Color C1 C2

Warna ART COLOR TYPE GRAPHY LAYOUT Color Fisika/Metafisik/Alam CREATIVE ART COLOR TYPE GRAPHY TEXTURE LAYOUT OBJEC/ FORM Color Warna Fisika/Metafisik/Alam Karakter/Sifat Kebiasaan/tradisi/budaya Simbol/tanda Konvensi/informasi Identitas/image/Citra

Attractive Composition CREATIVE ART COLOR TYPE GRAPHY TEXTURE LAYOUT OBJEC/ FORM Layout Tata Letak /Layout Unity Balancing Rythme Harmony Contrast Attractive Composition Human / Ergonomy Creativity Eye Direction Flush Left/Right Centre Justify/ force just C

Texture Texture TYPE GRAPHY COLOR ART CREATIVE ART COLOR TYPE GRAPHY TEXTURE LAYOUT OBJEC/ FORM Texture C Texture Unsur dekorasi untuk memberi informasi fungsi, identitas, karakter,simbol, image,citra, serta estetika

Texture Texture TYPE GRAPHY COLOR ART CREATIVE ART COLOR TYPE GRAPHY TEXTURE LAYOUT OBJEC/ FORM Texture Texture Unsur dekorasi untuk memberi informasi fungsi, identitas, karakter,simbol, image,citra, serta estetika

Creative Creative TYPE GRAPHY COLOR Orijinal Luwes Lancar ART TEXTURE LAYOUT OBJEC/ FORM Creative Creative Orijinal Luwes Lancar Apresiasi Persepsi Interpretatif Asosiasi Simbolisasi Semiotika Retorika

CREATIVE ART COLOR TYPE GRAPHY TEXTURE LAYOUT OBJEC/ FORM Creative

CREATIVE ART COLOR TYPE GRAPHY TEXTURE LAYOUT OBJEC/ FORM Creative

CREATIVE ART COLOR TYPE GRAPHY TEXTURE LAYOUT OBJEC/ FORM Creative

Bahan pertimbangan Placement Tema Pesan/ Sasaran Teknik Media Budget Target

Placement

Placement

Placement

Budget

Tema

Pesan

Komunikasi

Terintegrasi Andrew Mundi