1 Pertemuan 17 Pengaruh perkembangan teknologi dalam usaha perjalanan wisata Matakuliah: G1174/Tourism Management and Planning Tahun: 2005 Versi: 1/R0

2 Learning Outcomes Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu : Mahasiswa dapat menerangkan peran teknologi dalam pengambangan usaha perjalanan wisata dan pengaruh yang diakibatkan dalam pengoperasian perjalanan wisata.

3 Outline Materi Pemanfaatan komputer sebelum adanya internet Peran Teknologi Informasi dalam manajemen pariwisata

4 Pemanfaatan komputer sebelum adanya internet –Sejarah penggunaan teknologi informasi Sistem reservasi pertama pada pertengahan tahun 1960-an hanya untuk 1 maskapai penerbangan Pada tahun 1976 United Airlines mengembangkan sistem reservasi komputer (CRS) untuk beberapa maskapai penerbangan Pada tahun 1982, Eastern airlines menciptakan sistem reservasi System One yang bisa berhubungan dengan sistem reservasi komputer lainnya

5 Pada tahun 1984, Delta airlines mengembangkan sistem DATAS yang mempunyai kemampuan sama dengan System One Pada tahun 1988, PARS dan DATAS bergabung dan membentuk sistem World Span –Otomatisasi biro perjalanan Otomatisasi penjualan –Untuk penanganan penjualan tiket –Untuk memperoleh informasi perjalanan dan biaya Otomatisasi bisnis –Untuk menangani

6 Peran Teknologi Informasi dalam manajemen pariwisata –The diversity of tourism sector places high demands on IS (information system) support and the performance of IS systems. These demands reflect: Global markets and the salience of destinations High volume of transactions and customized products Structured, standardized data as well as multimedia representations Importance of intra and inter-organizational systems All different types of customers (consumers, Small medium enterprises, large companies Fragmented and concentrated markets

7 –Today, tourism is among the most important application domains in the World Wide Web : Estimates state that approx 33% of internet transactions are tourism-based (Strassel 1997) Schuster (1998), based on a Delphi study with 40 participants from the German speaking countries, estimates that within the next 10 years 30% of the tourism business will be internet based Based on online travel revenue growth estimates (TIA 1998) shows a steady growth over the next years. It shows that at 1996 the revenue is only 276 and at 2002 it will be 8900

8 Reasons for the prominent posistion of travel revenues on the internet are : –The sheer volume of overall revenues –The salience of rich and topical information for customers –Tourism suppliers address a global audience and almost every Internet user is a potential customer –Intense competition on the Web among uncumbents and the new players has led to the emergence of numerous leading Web sites, which offer a wealth of multimedia information and efficient transaction support

9 Specific services and applications will cover a wide range of suport functions for customers: –Generic e-commerce procedures like electronic payment and clearing –Specific procedures like product search and negotiation –Mediation and facilitation services, providing transparent access to information sources and applications like reservation or aggregation servers, and to personalized tools for planning means