PERSEPSI & MOTIVASI DLM PERILAKU KESEHATAN

Presentasi berjudul: "PERSEPSI & MOTIVASI DLM PERILAKU KESEHATAN"— Transcript presentasi:

1 PERSEPSI & MOTIVASI DLM PERILAKU KESEHATAN

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3 Persepsi Proses yang kita gunakan untuk menginterpretasikan data-data sensoris (Lahlry, 1991). Data sensoris sampai kepada kita melalui 5 indra kita.

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5 Persepsi : 2 jenis PENGARUH STRUKTURAL PENGARUH FUNGSIONAL
Aspek-aspek fisik rangsangan yang sampai ke kita PENGARUH FUNGSIONAL Faktor-faktor psikologis yang mempengaruhi persepsi  subjektivitas ke dalam proses

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7 PERSEPSI Faktor2 yang mempengaruhi persepsi : Faktor eksternal
Kontras Perubahan intensitas Repetition Sesuatu yg baru (novelty) Sesuatu yg mjd perhatian orng banyak Faktor internal Pengalaman/pengetahuan Harapan/expectation Kebutuhan Motivasi Emosi Budaya

8 Dalam mempersepsi objek pengamatan, stimulus akan diorganisasikan berdasarkan hukum-hukum pengelompokan Hukum kedekatan (proximity) Hukum kesamaan (similarity) Hukum kesederhanaan (simplicity) Hukum keteraturan bentuk (good figure) Hukum kesinambungan (continuation) Hukum kesempurnaan (law of closure) Hukum kesenasiban (law of common fate)

9 “THEOPPORTUNITYISNOWHERE”

10 Kalau dikelompokkan, kemampuan orang dalam membaca keadaan dapat digolongkan menjadi dua yaitu:
Kemampuan membaca Tangible materials (materi yang bisa dilihat dan disentuh) Kemampuan membaca Intangible materials (materi yang tidak kasat mata dan tidak dapat tersentuh)

11 MOTIVASI

12 DEFINISI MOTIVASI Dari Bahasa Latin : “to move”
Kekuatan yg menggerakkan kita utk berperilaku ttt. Sekelompok fenomena yg mempengaruhi sifat, kekuatan, & ketetapan tingkah laku manusia (Quinn, 1995) Interaksi antara pelaku dng lingkungannya shg akan meningkatkan, menurunkan atau mempertahankan perilaku (John Elder, et al, 1998)

13 Beberapa pendekatan dlm mempelajari MOTIVASI
Pendekatan Intrinsik Pendekatan Pemuasan Kebutuhan Pendekatan Insentif Pendekatan Arousal Pendekatan Kognitif

14 TEORI MOTIVASI CONTENT THEORY PROCESS THEORY
 Cara untuk menganalisis kebutuhan PROCESS THEORY  Memahami proses berpikir

15 TEORI MOTIVASI 1. Teori Kepuasan (Content theory)
Pengertian dan Model Motivasi Teori hirarki kebutuhan Maslow Teori dua faktor Frederick Herzberg Teori kebutuhan McClelland Alderfer’s ERG theory 2. Teori Motivasi Proses (Process theory) Teori Harapan (Expectancy Theory) Teori Keadilan (Equity Theory) Teori Pengukuhan (Reinforcement Theory)

16 Teori hirarki kebutuhan Maslow
“That people’s needs depend on what they already have. In a sense, then, a satisfied needs isn’t a motivator. Human needs, organized in a hierarchy of importance, are physiological, safety, belongingness, esteem, and self actualization” Source : Gibson

17 Social / Belongingness
Maslow’s Hierarchy of Needs Self actualization Esteem Social / Belongingness Safety Physiological Source : Stephen P. Robbins

18 TEORI DUA FAKTOR FREDERICK HERZBERG
View that job satisfaction results from the presence of intrinsic motivators and that job dissatisfaction stems from not having extrinsic factors Source : Gibson

19 Traditional and Herzberg Views of Satisfaction-Dissatifaction
I. Traditional High job satisfaction High job dissatisfaction II. Herzberg’s two-factor view High job satisfaction (motivator) Low job satisfaction High job satisfaction (hygiene) Low job dissatisfaction Source : Gibson

20 Teori Kebutuhan McClelland
Learned Needs Theory Theory that proposes that a person with a strong need will be motivated to use appropriate behaviors to satisfy the need. A person’s needs are learned from the culture of a society Thematis Apperception Test (TAT) Projective test that uses a person’s analysis of picture to evaluate such individual differences as need for achivement, need for power, and need for affiliation Source : Gibson

21 The theory focus on three needs
Need for achievement The drive to excel, to achieve in relation to a set of standards, to strive to succeed 2. Need for power The need to make others behave in a way that they wouldn’t have behaved otherwise 3. Need for affiliation The desire for friendly and close interpersonal relationships

22 Tiga Kebutuhan (motif) Sosial David Mc. Cleland
Kebutuan berprestasi (need for achevement) Kebutuhan berkuasa (need for power) Kebutuhan afiliasi (need for affiliation)

23 need for power Mempengaruhi dan mengatur orang lain
Senang memberi nasehat Memperhatikan reputasi dan posisi Mengumpulkan objek prestise Aktif berorganisasi Mencari dan mempergunakan informasi untuk mempengaruhi orang lain

24 need for affiliation Menciptakan persahabatan
Menyenangi suasana yang kooperatif Tidak senang sendirian Perhatian terhadap orang lebih dari terhadap pekerjaan Menekankan hal-hal yang bisa diterima orang lain

25 Need for achievement Mengungguli orang lain Inovatif
Menetapkan sasaran yang moderat Bertanggung jawab Mencari umpan balik Memilih berteman dengan para ahli

26 Alderfer’s ERG theory Theory developed and tested by Alderfer that categorized needs as existence, related-ness and growth Existence; needs satisfied by such as food, air, water, pay and working conditions Related-ness; needs satisfied by meaningful social and interpersonal relationship Growth; needs satisfied by an individual making creative or productive contributions Source : Gibson

27 ERG Theory Relationships among Frustration, Importance and Satisfaction of Needs
of growth needs Importance Satisfaction of relatedness needs of existence needs Source : Gibson

28 A graphic Comparison of Four Content Theories of Motivation
Maslow (need hierarchy) Self-actualization Esteem Belongingness, social and love Physiological Herzberg (two factor theory) The work itself - Responsibility Advancement Growth Achievement Recognition Quality of interpersonal relations among peers, with supervisor, with subordinates Job security Working conditions Salary Alderfer Growth Relatedness Existence Mc Clelland Need for achievement Need for power Need for affiliation Higher order needs Motivators Basic needs Hygiens conditions

29 MOTIVASI UTK BERPERILAKU SEHAT
Skill deficit  pelatihan Performance deficit  reinforcement utk meningkatkan perilaku, sanksi utk menurunkan perilaku

30 PERILAKU SEHAT SULIT ? Dampak tidak cepat
Mungkin tidak berdampak thd penyakit, tp hanya mencegah Memotivasi orang sehat lbh sulit drpd memotivasi orang sakit. Lingkungan sangat berpengaruh