Upload presentasi
Presentasi sedang didownload. Silahkan tunggu
1
LEMBAGA PERIKLANAN
2
PENGIKLAN, BIRO IKLAN, MEDIA & PERUSAHAAN JASA RISET PEMASARAN
LEMBAGA UTAMA DALAM PERIKLANAN Lembaga pengendali Lembaga pemberi jasa Pemerintah Pesaing Biro iklan Media PJRP Pengiklan Pasar & Perilaku Pasar
3
Pengiklan Pengiklan Biro Iklan Media Advertising Manager Advertisement Manager
4
DEPARTEMEN-DEPARTEMEN DALAM BIRO IKLAN
CREATIVE MEDIA RESEARCH BUSINESS Copy writer Art director Visualiser Lay out man Media plan Media buyer Marketing research Acount Executive
5
JENIS-JENIS BIRO IKLAN
FULL SERVICE AGENCY INHOUSE ADVERTISING AGENCY THROUGH THE LINE AGENCIES A’A CARTE/AD HOC
6
FUNGSI BIRO IKLAN PENANGGUNG JAWAB PERANTARA AGENCY STAFF COMPETENCES CREATIVE OPPORTUNITY MINDSET FLEXIBLE ENTREPRENEUR MENTALITY ABILITY TO LEARN EQ & NEW MORALITY
7
JIKA AKAN MENGGUNAKAN MODEL IKLAN :
EXPERTISE TRUSTWORTHINESS LIKABILITY ADVERTISING OBJECTIVES : INFORMATIVE AD PERSUASIVE AD COMPARISON AD REMINDER AD
Presentasi serupa
