ADVERTORIAL Pertemuan 15 & 16

Presentasi berjudul: "ADVERTORIAL Pertemuan 15 & 16"— Transcript presentasi:

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2 ADVERTORIAL Pertemuan 15 & 16
Mata Kuliah : O Public Relations Writing Tahun : 2010 ADVERTORIAL Pertemuan 15 & 16

3 Advertorial Advertorial  advertising dan editorial
Gabungan antara promosi dan opini atau pemberitaan tentang hal yang dipromosikan produk jasa perusahaan organisasi aktivitas program pemerintah Bina Nusantara University

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5 Advertorial Bentuk tulisannya bisa berupa berita feature artikel
Advertorial sering disebut iklan dalam bentuk pemberitaan atau tulisan panjang Bina Nusantara University

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7 Jenis Advertorial Produk Jasa Perusahaan Pemerintahan
Bina Nusantara University

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9 Sifat Advertorial Informatif Eksplanatif Interpretatif Persuasif
Argumentatif Eksploratif Bina Nusantara University

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11 Advertorials differ from traditional advertisements in that they are designed to look like the articles that appear in the publication Most publications will not accept advertisements that look exactly like stories from the newspaper or magazine they are appearing in The tone of the advertorials is usually closer to that of a press release than of an objective news story. Bina Nusantara University

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13 Advertorials can also be printed and presented as an entire newspaper section, inserted the same way within a newspaper as store fliers, comics sections, and other non-editorial content Many newspapers and magazines will assign staff writers or freelancers to write advertorials A related practice is the creation of material that looks like traditional media (for instance, a newspaper or magazine) but is actually created by a company to market its products. One familiar example are airline in-flight magazines, which may feature reports about travel destinations to which the airline flies. Bina Nusantara University

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