Kriteria Desain Branding Pertemuan 8

Presentasi berjudul: "Kriteria Desain Branding Pertemuan 8"— Transcript presentasi:

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2 Kriteria Desain Branding Pertemuan 8
Matakuliah : U0286 – Desain Komunikasi Visual IV (New Media) Tahun : 2010 Kriteria Desain Branding Pertemuan 8

3 Learning Outcomes Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu: Menjelaskan Kriteria Desain Branding. Bina Nusantara University

4 Kriteria Desain Branding: Simplicity Uniqueness Metaphoric Symbolism
Outline Materials Kriteria Desain Branding: Simplicity Uniqueness Metaphoric Symbolism Bina Nusantara University

5 1. Simplicity Simplicity = strength
It’s essential that designers reduce a brand design’s elements down to only its most essential components. the more simple, the more intuitive, the more approachable Bina Nusantara University

6 1. Simplicity Bina Nusantara University

7 2. Uniqueness Genuine uniqueness stands out from the crowd and provokes further thought. Uniqueness serve clients in two major ways; (1) Legally, it ensures that clients remain safe from litigation; (2) Creatively, it enrich the client’s brand and make it more memorable. Bina Nusantara University

8 2. Uniqueness Bina Nusantara University

9 3. Metaphor Metaphors make great stories. Metaphors encode experiences
and artifacts into base denominators. Using symbolism and archetypes, they sear memories into the mind. Bina Nusantara University

10 3. Metaphor Bina Nusantara University

11 3. Metaphor Bina Nusantara University

12 3. Metaphor Bina Nusantara University

13 3. Metaphor Bina Nusantara University

14 Summary Kriteria membuat branding diharapkan dapat membawa pengembangan ide dan kreativitas; bukan justru mengekang. Kriteria didasarkan atas pemahaman terhadap kuantitas komunikasi yang makin padat, persaingan merebut perhatian, dan kondisi modernisasi lainnya. Bina Nusantara University