International Typographic Style Pertemuan 6

Presentasi berjudul: "International Typographic Style Pertemuan 6"— Transcript presentasi:

1 International Typographic Style Pertemuan 6
Matakuliah : U0052/Sejarah DKV II Tahun : 2006 International Typographic Style Pertemuan 6

2 International Typographic Style
Gerakan desain Modern asal Swiss paling berpengaruh di abad 20, mengadvokasi desain grafis yang terstruktur secara matematis dan bernilai ilmiah serta universal, melanjutkan visi desain Bauhaus. Karena sangat sistematis, gaya ini diadopsi sebagai format dasar desain Corporate Identity & Sign System di skala internasional. Josef Muller- Brockmann, Beethoven, concert poster, 1955 Edouard Hoffmann & Max Miedinger, Helvetica typefaces, 1961 Sumber gambar: Graphic Style, from Victorian to Postmodern dan A History of Graphic Design

3 International Typographic Style
Josef Muller-Brockmann, exhibition poster, 1980 (left) & Schutz das Kind! (Protect the Child!) poster for the Swiss automobile club, 1955 (right) Sumber gambar: A History of Graphic Design dan Graphic Style, from Victorian to Postmodern

4 Corporate Identity Lester Beall, identity program for
International Paper Company, 1960 Robert Miles & Jim Berte, logo for Los Angeles Olympic, 1980 Deborah Sussman & Debra Valencia, design guide for Los Angeles Olympic, 1983 Sumber gambar: A History of Graphic Design

5 Sign System The Jerde Partnership, Sussman/Prejza Roger Cook &
& Co. and Daniel Benjamin, environtmental graphics & signage for Los Angeles Olympic, 1984 Roger Cook & Don Shanosky, signage symbol system for the U. S. Department of Transportation, 1974 Sumber gambar: A History of Graphic Design