THE BASIC OF DEMAND, SUPPLY AND EQUILIBRIUM

Presentasi berjudul: "THE BASIC OF DEMAND, SUPPLY AND EQUILIBRIUM"— Transcript presentasi:

1 THE BASIC OF DEMAND, SUPPLY AND EQUILIBRIUM
Lecture for MM program Bandung,

2 Scope Demand side of market Supply side of market Equilibrium
Demand theory and curve Effect of non-price to demand Supply side of market Supply teory and curve Effect of non-price to supply Equilibrium Change of equilibrium

3 OPTIMAL SOLUTION TO MANAGERIAL DECISION PROBLEM
The Nature of Managerial Economics Management Decision Problem Economic Theory: Microeconomics, Macroeconomics Decesion Science: Math. Economics Econometrics MANAGERIAL ECONOMICS Aplication of economic theory and decision science tool s to solve managerial decision problems OPTIMAL SOLUTION TO MANAGERIAL DECISION PROBLEM

4 Buku yg diminta ( ribu unit)
PERMINTAAN Harga (IDR) Buku yg diminta ( ribu unit) Ali Badu Pasar 5000 10 20 4000 15 30 3000 50 2000 80 1000 70 45 115 DBadu Ceteris Paribus Efek harga thd permintaan P1 D P2 Q2

5 E Ceteris Paribus The Equilibrium Price at 4$ P ($) Q demand Q supply
6 2000 8000 5 3000 6000 4 4000 3 5000 2 E The Equilibrium Price at 4$

6 The Effect of Non-Price to Demand Curve
HARGA BARANG LAIN Barang pengganti (kopi – teh) Barang pelengkap (gula – kopi/teh) Barang netral (beras – buku tulis) PENDAPATAN PARA PEMBELI Barang inferior (gaplek): negatif Barang esensial (sembako): netral Barang normal (pakaian): positif Barang mewah (mobil): positif FAKTOR LAIN Distribusi pendapatan Citra rasa masyarakat Jumlah penduduk Ekspektasi masa depan

7 The Effect of Non-Price to Supply Curve
KENAIKAN HARGA BARANG LAIN  BIAYA FAKTOR PRODUKSI -- TUJUAN OPERASI PERUSAHAAN -- Profit optimation. Profit maximation. TINGKAT TEKNOLOGI YG DIGUNAKAN -- Increasing production Cost efficiency  increasing profit.

8 The Equilibrium Shifting