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DINAS KEBUDAYAAN DAN PARIWISATA
PERAN INDUSTRI MICE DALAM PEMBANGUNAN KEBUDAYAAN DAN PARIWISATA PROVINSI JAWA TIMUR DINAS KEBUDAYAAN DAN PARIWISATA PROVinsi JAWA TIMUR
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WISNU BUDI SULAEMAN SST, CMMC
Dipaparkan oleh: WISNU BUDI SULAEMAN SST, CMMC Batu, 06 Desember 2017
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NATIONAL HOTEL INSTITUTE – Majoring Hotel Studies
WISNU BUDI SULAEMAN, S.ST. CMMC EDUCATION NATIONAL HOTEL INSTITUTE – Majoring Hotel Studies JAKARTA STATE POLYTECHNIC – Majoring MICE Studies
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CERTIFIED MASTER OF MANAGEMENT CONFERENCE
WISNU BUDI SULAEMAN, S.ST. CMMC CERTIFICATION CERTIFIED MASTER OF MANAGEMENT CONFERENCE CERTIFIED MICE ASSESSOR OF THE INDONESIAN PROFESSIONAL CERTIFICATION AUTHORITY CERTIFIED ASSESSOR FOR MICE BUSINESS CERTIFICATION INSTITUTIONS OF NATIONAL ACCREDITATION COMMITTEE OF THE REPUBLIC OF INDONESIA
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FOUNDER OF INDONESIA CONGRESS AND CONVENTION ASSOCIATION (INCCA)
WISNU BUDI SULAEMAN, S.ST. CMMC ORGANIZATION: HEAD OF MICE INDUSTRY DEVELOPMENT CHAMBER OF COMMERCE AND INDUSTRY INDONESIA (KADIN INDONESIA) FOUNDER OF INDONESIA CONGRESS AND CONVENTION ASSOCIATION (INCCA)
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ASSESSOR OF PROFESSIONAL CERTIFICATION BODY FOR MICE
WISNU BUDI SULAEMAN, S.ST. CMMC ORGANIZATION: CHAIRMAN OF MEETING, CONFERENCE AND INCENTIVE TRAVEL SCHEME COMMITTEE OF PROFESSIONAL CERTIFICATION BODY FOR MICE ASSESSOR OF PROFESSIONAL CERTIFICATION BODY FOR MICE ASSESSOR OF NATIONAL ACCREDITATION COMMITTEE
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Business Event Management Company
WISNU BUDI SULAEMAN, S.ST. CMMC PROFESSION CEO OF PUNTAMA CONVEX Business Event Management Company PRESIDENT DIRECTOR OF MALARKA CONVEX
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= MEETING M = INCENTIVE TRAVEL I = CONFERENCE C = EVENT / EXHIBITION E
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LEISURE TOURISM ≠ BUSINESS TOURISM
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Visitor to Destination
LeisureMotives Peak Season “Holiday” Money Time Nature Culture Man-made Leisure Tourism Limited Spending Visitor to Destination Business Motives Education Duties Networking Low Season “Working Days” Infrastructure Professionalism Bussines Tourism MICE High Spending
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IMPACT OF MICE INDUSTRY
Government Tax Expand Existing Facilities Market Destinations Upgrade Infrastuctures Attract New Investment Extensive Multiplier Effect Increase Employment Enhance Community Skill Create Positive Image IMPACTS
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SYARAT INFRASTRUKTUR & FASILITAS MICE
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SAFETY SECURITY IMAGE INDUSTRI / SEKTOR UNGGULAN Transportation
Accesibility Direct Connectivity CIQ HotelS within Walking Distance to Convention Center +/- 20 Minutes to Convention Center Places of Interests INDUSTRI / SEKTOR UNGGULAN Transportation Professional Human Resource Supply Chain Association SAFETY SECURITY IMAGE
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TOLOK UKUR DESTINASI MICE
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KRITERIA & INDIKATOR KRITERIA (9) INDIKATOR (65)
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KRITERIA AKSESIBILITAS DUKUNGAN STAKEHOLDER TEMPAT² MENARIK
FASILITAS AKOMODASI FASILITAS MEETING FASILITAS PAMERAN CITRA DESTINASI KEADAAN LINGKUNGAN PROFESIONALISME SDM
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1. AKSESIBILITAS Bandara Internasional Biaya Jadwal Penerbangan
Frekuensi Penerbangan Kenyamanan Transit Pelayanan Kepabeanan Pelayanan Imigrasi dan Karantina Konektivitas Bandara
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2. DUKUNGAN STAKEHOLDER LOKAL
ASOSIASI PROFESI DAN INDUSTRI DESTINATION MARKETING ORGANIZATION PEMERINTAH DAERAH
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3. TEMPAT-TEMPAT MENARIK (PLACES OF INTEREST)
Atraksi Budaya Pemandangan Alam Pusat Perbelanjaan Restoran Tempat Hiburan Rekreasi Peluang Bisnis
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4. FASILITAS AKOMODASI Variasi Jenis Akomodasi Kualitas Pelayanan
Kapasitas Harga Keamanan Ketersediaan
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5. FASILITAS MEETING Variasi Venue Kapasitas Tata Letak Suasana
Pelayanan Keamanan Ketersediaan
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6. FASILITAS PAMERAN Variasi Venue Kapasitas Tata Letak Suasana
Pelayanan Keamanan Ketersediaan
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7. CITRA DESTINASI Pengalaman Destinasi Reputasi Pemasaran Destinasi
Kondisi Sosial Politik dan Ekonomi Keamanan Kebersihan Resiko
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8. KEADAAN LINGKUNGAN Transportasi Umum
Infrastruktur Kepolisian Rumah Sakit Money Changer Perbankan Kantor Pos Transportasi Umum Keramah-Tamahan Masyarakat Umum Kebudayaan Lokal Biaya Hidup
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9. PROFESIONALISME SDM PCO/PEO/DMC/EO Sanggar Seni & Budaya
Travel Agent Freight Forwarder Kontraktor yang Terkait MICE Pemandu Wisata Sanggar Seni & Budaya Jasa Percetakan Jasa Otoritas Bandara Lembaga Pendidikan MICE Maskapai Penerbangan
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SWOT DESTINASI MICE INDONESIA
EXISTING DESTINATION OPPORTUNITIES POTENTIAL DESTINATION KUADRAN III KUADRAN I WEAKNESSES STRENGTH KUADRAN IV KUADRAN II EMERGING DESTINATION THREATS
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PASAR MICE
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PERGURUAN TINGGI / UNIVERSITAS
ASOSIASI INDUSTRI ASOSIASI PROFESI KORPORASI INSTANSI PEMERINTAH PERGURUAN TINGGI / UNIVERSITAS
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BURSA MICE
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STRATEGI PEMASARAN MICE
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STRATEGI PENGEMBANGAN DESTINASI MICE
PENGUATAN KELEMBAGAAN MICE PENINGKATAN AKSESIBILITAS PENYEMPURNAAN INFRASTRUKTUR PENGEMBANGAN SDM & PENINGKATAN KUALITAS PELAYANAN PENGUATAN DATA INFORMASI, RISET DAN STATISTIK MEMBANGUN CITRA DESTINASI
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STRATEGI PENGEMBANGAN DESTINASI MICE
7. PENGGUNAAN TEKNOLOGI & PENGEMBANGAN KONSEP KEBERLANJUTAN DALAM PENYELENGGARAAN KEGIATAN MICE 8. MENJAMIN KEAMANAN, KESELAMATAN DAN KENYAMANAN 9. MENJAGA DAN MEMPERTAHANKAN KEBERAGAMAN DAN BUDAYA SEBAGAI DAYA TARIK DESTINASI
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BUDAYA SEBAGAI PRODUK PARIWISATA
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KRIYA TENUN TARI MUSIK KULINER
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INVENTARISASI SANGGAR SENI BUDAYA
INVENTARISASI JENIS RAGAM BUDAYA PEMBINAAN POTENSI RAGAM BUDAYA PEMASARAN & DISTRIBUSI PRODUK BUDAYA PROMOSI & SOSIALISASI PRODUK BUDAYA PAGELARAN BUDAYA
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INVENTARISASI SANGGAR SENI BUDAYA
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INVENTARISASI JENIS RAGAM BUDAYA
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PEMBINAAN POTENSI RAGAM BUDAYA
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PEMASARAN & DISTRIBUSI PRODUK BUDAYA
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PROMOSI & SOSIALISASI PRODUK BUDAYA
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PAGELARAN BUDAYA
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M : 081807170886 E : wisnusulaeman@gmail.com
MATUR SEMBAH NUWUN M : E :
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