ERP BAG 2 Kosep Value Chain dan Supply Chain

ERP BAG 2 Kosep Value Chain dan Supply Chain
Mahasiswa dapat menjelaskan Konsep Supply Chain dalam perusahaan Dosen menjelaskan tentang Konsep Supply Chain

DUKUNGAN SISTEM TERINTEGRASI PADA PERUSAHAAN
Proses bisnis pada perusahaan manufaktur Industri manufaktur didefinisikan sebagai industri yang membuat produk dari bahan mentah (raw material) atau komponen menjadi bahan jadi atau komponen lainnya, dengan menggunakan tenaga mesin atau tenaga manusia yang dilakukan secara sistematis dengan cara pembagian pekerjaan. (enskopedia britanica)

Karakteristik umum industri manufaktur
Mengubah satu bentuk bahan menjadi bentuk produk lainnya, baik berupa komponen yang kemudian diserahkan ke piham manufaktur lain untuk dirakit, atau pun produk jadi yang siap untuk digunakan oleh konsumen. Proses tersebut melibatkan penggunaan mesin dan tenaga manusia, dan dilakukan secara bertahap sehingga diperlukan perencanaan dan pengendalian agar diperoleh hasil yang optimal Bahan mentah atau bahan setengah jadi yang diperlukan oleh manufaktur tersebut harus dikelola dengan optimal agar prosesnya menjadi lebih efisien.

Jenis perusahaan manufaktur berdasarkan tata pengelolaan order
MAKE TO STOCK - MAKE TO ORDER Pengertian Make To Stock Make To Stock adalah membuat suatu produk akhir untuk disimpan, dan kebutuhan untuk konsumen akan diambil dari persediaan di gudang. Contoh : Barang-Barang konsumsi (makanan kemasan, minuman, peralatan mandi dan lain-lain) Karakteristik Make To Stock Menyimpan produk jadi Tingkat persediaan tergantung pada : waktu respon permintaan pelanggan dan tingkat variabilitas permintaan. Jika Lead Time singkat, maka tingkat persediaan lebih sedikit, penanganan cepat bila ada permintaan tak terduga, dan membutuhkan kapasitas yang fleksibel. Kebanyakan perusahaan Make To Stock intensive pada modal yang diperlukan untuk menjamin layanan pelanggan yang dapat diterima. Pelanggan perusahaan Make To Stock tidak bersedia menunggu lama untuk mendapatkan produk yang mereka butuhkan. Jadwal produksi biasanya diatur oleh perkiraan permintaan. Bagian sales harus menjual berdasarkan Available to Promise (ATP) yaitu porsi dari persediaan yang belum teralokasikan / terikat dengan order.

MAKE TO STOCK - MAKE TO ORDER Pengertian Make To Order Sebuah strategi produksi bisnis yang biasanya memungkinkan konsumen untuk membeli produk yang disesuaikan dengan spesifikasi mereka. Make to order (MTO) strategi hanya memproduksi produk akhir setelah pelanggan menempatkan pesanan. Hal ini menciptakan menunggu waktu tambahan bagi konsumen untuk menerima produk, tetapi memungkinkan untuk kustomisasi lebih fleksibel dibandingkan dengan membeli dari rak pengecer. Make to order (MTO) adalah strategi dapat mengurangi masalah persediaan yang berlebihan yang umum dengan make tradisional untuk persediaan (MTS) strategi. Komputer Dell adalah contoh bisnis yang menggunakan strategi produksi MTO. Contoh: Pengecoran Logam. Pada produk-produk tertentu yang memiliki ukuran standar seperti pulley, pabrik juga sudah memiliki cetakan yang standar pula. Disini proses pembuatan pulley akan dilakukan jika pihak konsumen sudah melakukan pemesanan.

MAKE TO STOCK - MAKE TO ORDER Strategi MTO mempunyai persediaan tetapi hanya dalam bentuk desain produk dan beberapa bahan baku standar, sesuai dengan produk yang telah dibuat sebelumnya. Aktivitas proses berdasarkan order konsumen. Aktivitas proses dimulai pada saat konsumen menyerahkan spesifikasi produk yang dibutuhkan dan perusahaan akan membantu konsumen menyiapkan spesifikasi produk, beserta harga dan waktu penyerahan. Apabila telah dicapai kesepakatan, maka perusahaan akan mulai membuat komponen dan merakitnya menjadi produk dan kemudian menyerahkan kepada konsumen. Pada strategi ini, resiko terhadap investasi persediaan kecil, operasionalnya lebih fokus pada keinginan konsumennya. Contoh produk: komponen mesin, komputer untuk riset, dan lain-lain.

Assembly to Order : order dikerjakan dengan cara melakukan proses perakitan atas komponen-komponen tertentu untuk menghasilkan produk yang sudah dipesan. (ct: peruhasahaan mobil) Engineering to Order : melayani kustomisasi order, sehingga segala sesuatunya dibuat berdasarkan order.

Configure to Order : perpaduan antara assembly to order dengan engineering to order, manufaktur dapat melakukan penyederhanaan proses penerimaan order dan tetap dapat mempertahankan fleksibilitas engineering to order tanpa menyimpan daftar material yang harus dibeli untuk setiap kombinasi pilihan.

Karakteristik MTS ATO MTO ETO Produk Standard Keluarga produk tertentu Tidak punya keluarga produk,customized Customized total Kebutuhan produk Dapat diramalkan Tidak dapat diramalkan Kapasitas Dapat direncanakan Tidak dapat direncanakan Waktu produksi Tidak penting bagi pelanggan Penting Sangat penting Kunci persaingan Logistik Perakitan akhir Fabrikasi, perakitan akhir Seluruh proses Kompleksitas Operasi Distribusi Perakitan Manufaktur komponen Engineering Ketidakjelasan Operasi Terendah Tertinggi Fokus manajemen puncak Marketing/distribusi Inovasi Kontrak order pelanggan Fokus manajemen menengah Kontrol stock MPS dan order pelanggan Shop floor control, pelanggan Manajemen proyek

The Competitive Environment
Ancaman Baru dari peserta baru Rivalitas dari pesaing lama Daya Tawar dari konsumen Daya Tawar Supplier Ancaman dari pi pengganti A firm can survive in the long run if it successfully develops strategies to confront five generic competitive forces that operate in the firm's relevant environment. As illustrated on the slide these forces include: Threat of New Entrants. Many threats to long run survival come from companies that do not yet exist or have a presence in a given industry or market. The threat of new entrants forces top management to monitor the trends, especially in technology, that might give rise to new competitors. Teaching Tip: This is especially true as the effects of globalization increase the likelihood that previously "domestic only" competition will encounter new international competitors. Bargaining Power of Suppliers. Suppliers with access to key or limited resources, or who dominate their industries, may exert undue influence on the firm. Many firms seek to reduce their dependence on a single firm to limit the suppliers' bargaining power. Rivalry Among Existing Firms. In mature industries, existing competitors are not much of the threat: typically each firm has found its "niche". However, changes in management, ownership, or "the rules of the game" can give rise to serious threats to long term survival from existing firms. Teaching Tip: For example, the airline industry faces serious threats from airlines operating in bankruptcy, who do not pay on the debts while slashing fares against those healthy airlines who do pay on debt. Bargaining Power of Customers. Customers can grow large and powerful as a result of their market share. For example, Wal-Mart is the largest customer for consumer package goods and often dictates terms to the makers of those goods -- even a giant like Procter & Gamble. Threat of Substitutes. To the extent that customers can use different products to fulfill the same need, the threat of substitutes exists. © 2002 McGraw-Hill Companies

Fundamental Competitive Strategies - Cont.
Differentiation Strategies Innovation Strategies Growth Strategies Alliance Strategies Cost Leadership Strategies Competitive Advantage is created or maintained with the company succeeds in performing some activity of value to customers significantly better than does its competition. According to Porter, competitive advantage can be developed by following one or more of these strategies: Cost Strategies. Becoming a low-cost producer in the industry allows the company to lower prices to customers. Competitors with higher costs cannot afford to compete with the low-cost leader on price. Differentiation Strategies. Some companies create competitive advantage by distinguishing their products on one or more features important to their customers. Unique features or benefits may justify price differences and/or stimulate demand. Innovation Strategies. Unique products or services or changes in business processes can cause fundamental changes in the way an industry does business. Teaching Tip: For example, applying TQM, originally developed for manufacturing, to the service industry helped Ritz Carlton when the Malcolm Balridge Award for excellence. Growth Strategies. Significantly expanding production capacity, entering new global markets, diversifying into new areas, or integrating related products or services can all be a springboard to strong company growth. Teaching Tip: For example, Intel has increased its capacity (and lowered its costs) just as competitors were close to matching its previous technology in integrated chip manufacturing and design. Alliance Strategies. Establishing new business linkages and alliances with customers, suppliers, former competitors, consultants, and others can create competitive advantage © 2002 McGraw-Hill Companies

Strategi biaya (Cost Leadrship).
Menjadi produsen berbiaya rendah di industri memungkinkan perusahaan untuk menurunkan harga untuk pelanggan. Pesaing dengan biaya yang lebih tinggi tidak mampu untuk bersaing dengan pemimpin murah pada harga © 2002 McGraw-Hill Companies

Strategi pertumbuhan. Secara signifikan memperluas kapasitas produksi, memasuki pasar global baru, diversifikasi ke daerah baru, atau mengintegrasikan produk atau jasa terkait semua bisa menjadi batu loncatan untuk pertumbuhan perusahaan yang kuat. © 2002 McGraw-Hill Companies

Strategic Uses of Information Technology
Meningkatkan Proses Bisnis Mendorong Inovasi Mengunci Pelanggan dan Pemasok Gunakan TI untuk mengurangi biaya dalam melakukan bisnis Gunakan IT u.meningkatkan kualitas Gunakan IT u. menghubungkan dng pelanggan dan pemasok Gunakan IT untuk menciptakan produk atau jasa baru mempertinggi efisiensi Ciptakan peluang membuat bisnis baru Menjaga hubungan customer yang berharga Strategy IT Role Outcome Teaching note: Once the instructor has covered the basic competitive strategy concepts found in Figure 2.2, in the text, they should then further develop the discussion by looking at other competitive strategies that firms use in addition to the five basic strategies of cost leadership, differentiation, innovation, growth, and alliance. The material is found on pages 44 to 45 of the text. The information in this slide comes from Figure 2.5 found in the textbook which outlines other strategic uses of information technology. Develop interenterprise information systems whose convenience and efficiency create switching costs that lock in customers or suppliers. Make major investments in advanced IT applications that build barriers to entry against industry competitors or outsiders. Include IT components in products and services to make substitution of competing products or services more difficulty. Leverage investment in IS people, hardware, software, databases, and networks from operational uses into strategic applications. © 2002 McGraw-Hill Companies

Strategic Uses of Information Technology
Menaikan Hambatan Untuk masuk Membangun IT Strategis Strategik Berbasis informasi Meningkatkan jumlah investasi atau maksimalkan TI untuk bersaing Gunakan IT untuk memberikan informasi untuk mendukung strategi bersaing perusahaan Pengaruh Investasi IS dalam operasional untuk keuntunngan strategis Increase Market Share Create New Business Opportunities Enhance Organizational Collaboration Strategy IT Role Outcome Teaching note: Once the instructor has covered the basic competitive strategy concepts found in Figure 2.2, in the text, they should then further develop the discussion by looking at other competitive strategies that firms use in addition to the five basic strategies of cost leadership, differentiation, innovation, growth, and alliance. The material is found on pages 44 to 45 of the text. The information in this slide comes from Figure 2.5 found in the textbook which outlines other strategic uses of information technology. Develop interenterprise information systems whose convenience and efficiency create switching costs that lock in customers or suppliers. Make major investments in advanced IT applications that build barriers to entry against industry competitors or outsiders. Include IT components in products and services to make substitution of competing products or services more difficulty. Leverage investment in IS people, hardware, software, databases, and networks from operational uses into strategic applications. © 2002 McGraw-Hill Companies

The Value Chain Advantage Competitive
Administrative Coordination & Support Services Human Resource Management Technology Development Procurement of Resources Inbound Logistics Operations Outbound Marketing and Sales Customer Service Competitive Advantage The Value Chain Concept developed by Michael Porter views a firm as a series of basic activities (the "chain") that add value to its products and services that support a profit margin for the firm. In the value chain concept, some business activities are primary activities and others support activities. For each activity, the role of strategic information systems (SIS) can contribute significantly to that activity's contribution to the value chain: Support Activities. Support activities create the internal infrastructure that provides direction to and support for the specialized work of primary activities: Management and Administrative Services. The key role of SIS here is in automated office systems. Human Resources Management. SIS role: Employee Skills Database. Technology Development. SIS role: Computer-Aided Design. Procurement of Resources. SIS role: EDI with suppliers. Primary Activities. These activities directly contribute to the transformation process of the organization. Inbound Logistics. SIS role: Automated Warehousing, JIT. Operations. SIS role: Computer-Aided Manufacturing. Outbound Logistics. SIS role: Online Data Entry. Marketing and Sales. SIS role: Market Analysis. Service. SIS role: Diagnostic Expert System. © 2002 McGraw-Hill Companies

The Value Chain Rantai Nilai Konsep yang dikembangkan oleh Michael Porter memandang sebuah perusahaan sebagai rangkaian kegiatan dasar ("rantai") yang menambah nilai produk dan layanan yang mendukung keuntungan bagi perusahaan. Dalam konsep rantai nilai, beberapa kegiatan bisnis adalah kegiatan utama dan lain-lain mendukung kegiatan. Untuk setiap kegiatan, peran sistem informasi strategis (SIS) dapat memberikan kontribusi signifikan terhadap kontribusi aktivitas rantai nilai: The Value Chain Concept developed by Michael Porter views a firm as a series of basic activities (the "chain") that add value to its products and services that support a profit margin for the firm. In the value chain concept, some business activities are primary activities and others support activities. For each activity, the role of strategic information systems (SIS) can contribute significantly to that activity's contribution to the value chain: Support Activities. Support activities create the internal infrastructure that provides direction to and support for the specialized work of primary activities: Management and Administrative Services. The key role of SIS here is in automated office systems. Human Resources Management. SIS role: Employee Skills Database. Technology Development. SIS role: Computer-Aided Design. Procurement of Resources. SIS role: EDI with suppliers. Primary Activities. These activities directly contribute to the transformation process of the organization. Inbound Logistics. SIS role: Automated Warehousing, JIT. Operations. SIS role: Computer-Aided Manufacturing. Outbound Logistics. SIS role: Online Data Entry. Marketing and Sales. SIS role: Market Analysis. Service. SIS role: Diagnostic Expert System. © 2002 McGraw-Hill Companies

Support Activities. Support activities create the internal infrastructure that provides direction to and support for the specialized work of primary activities: Management and Administrative Services. The key role of SIS here is in automated office systems. Human Resources Management. SIS (Strategic IS) role: Employee Skills Database. Technology Development. SIS role: Computer-Aided Design. Procurement of Resources. SIS role: EDI with suppliers. Primary Activities. These activities directly contribute to the transformation process of the organization. Inbound Logistics. SIS role: Automated Warehousing, JIT. Operations. SIS role: Computer-Aided Manufacturing. Outbound Logistics. SIS role: Online Data Entry. Marketing and Sales. SIS role: Market Analysis Service. SIS role: Diagnostic Expert System.

1. Primary activities : Manfaat Sistem Informasi di bidang inbound logistic Memberikan informasi pemasukan bahan bagi perusahaan untuk diolah menjadi produk yang berkualitas dan ekonomis. Tidak hanya pasokan barang bagi perusahaan namun Sistem informasi juga dapat memantau aliran modal ,sehingga dapat membandingkan bahan yang berkualitas bagi perusahaan. Manfaat Sistem informasi di bidang operations Dapat memberikan informasi bagi perusahaan secara benar dan tepat pada perusahaan ,diperlukan ketelitian. Sistem informasi dapat memberikan laporan perusahaan secara terperinci ,relevan dan tepat waktu bagi perusahaan ssehingga memudahkan untuk pengambilan keputusan. Selain itu menimalkan tingkan kesalahan yang berhubungan pengolahan input menjadi ouput. Manfaat Sistem informasi di bidang outbound logistic Sistem Informasi dapat meningkatkan Value produk . Perusahaan dapat mengetahui apa yang diinginkan pelanggan dan seharusnya dibangun berdasarkan perspektif kebutuhan pelanggan, sehingga output perusahaan dapat diminati pelanggan . Dan Profit perusahaan dapat meningkat.

Manfaat Sistem informasi di bidang marketing and sales
Pengaruh sales menjadi sangat dominan dan berperan seorang calon konsumen menentukan produk. Jika memang tidak cocok, para calon customer tersebut tidak akan mau membelinya. Sales hanya berusaha menjelaskan feature produk dan keunggulannya tanpa berusaha membujuk atau merayu untuk memilih brand tertentu. Dengan system informasi para sales dapat mengetahui produk mana yan cocok bagi pelanggannya dan kawasan pemasaran yang strategis, selain itu perusahaan dapat mengetahui laporan penjualan sales individu maupun kelompok. Dan didaerah mana yang paling laku produknya, sehinga perusahaan dapat mengontrol produk di daerah pemasaran yang laku ataupun kurang laku. Manfaat Sistem informasi di bidang service Dengan Sistem informasi perusahaan dapat mengetahui bagaimana perilaku pelanggan yang dihadapi. Hal-hal apa yang paling disukai konsumen. Apa yang membuat konsumen tidak puas dan lari? Bagaimana menciptakan konsumen puas? Bagaimana membuat konsumen loyal? . Selain itu perusahaan dapat mengetahui keluhan pelanggan. Dibutuhkan kesabaran dan tindakan cepat agar dapat melayani permintaan dan ketidakpuasan konsumen dengan baik. memberikan yang terbaik bagi konsumen dan menjadikannya puas akan sejumlah rupiah yang dikeluarkan. Value yang didapatkan konsumen harus lebih besar dari harga (price) yang mereka bayarkan. Tindakan tersebut dapat mempertahankan atau meningkatkan nilai dari produk.

2. Supported activities :
Manfaat Sistem Informasi di bidang Procurement Memberikan informasi pemasukan bahan bagi perusahaan untuk diolah menjadi produk yang berkualitas dan ekonomis. Dapat membandingkan bahan yang berkualitas bagi perusahaan. Manfaat Sistem Informasi di bidang Technological Development Sistem Informasi dapat mengetahui arah dan perkembangan TI secara global agar tidak terjadi kesalahan dalam pemilihan teknologi yang diterapkan dan dikembangkan di organisasi /perusahaan . Maka harus dilakukan pemilahan terhadap teknologi mana saja yang masih dalam tahap percobaan atau perkenalan (infancy/emerging), perkembangan (growth), stabil (mature), dan mulai ditinggalkan (facing out). Tentunya dalam pembuatan sistem jangka panjang dan perencanaan harus diperhatikan agar jangan sampai menggunakan metode atau teknologi yang sudah mengarah ke teknologi basi (facing out).

Manfaat Sistem Informasi di bidang Human Resources Management
Sistem infomasi dapat mengatur tugas – tugas bagi karyawan sehinggaperusahaan dapat berorientasi secara, memastikan seluruh karyawan untuk selalu berpikir mengenai efektifitas biaya. Apakah ada biaya yang dapat dikurangi. Di mana terjadi pemborosan biaya. Manfaat Sistem Informasi di bidang firm Infrastructure Sistem informasi dapat menjamin bahwa TI yang direncanakan dan dikembangkan benar-benar menjawab kebutuhan bisnis organisasi/perusahaan. Pada tahap persiapan dan perencanaan, akan dianalisa dan diusulkan beberapa skenario atau pilihan (options), dimana setiap skenario memiliki variabelnya masing-masing seperti biaya (costs), manfaat (benefits), resiko (risks), dampak (impacts), tingkat kesulitan (complexity), hambatan (constraints),

The Internet Value Chain
Marketing and Product Research Sales and Distribution Support and Customer Feedback Data for market research, establishes consumer responses Access to customer com-ments online Immediate re-sponse to customer problems Low cost distribution Reaches new customers Multiplies contact points Increase Market Share Lower Cost Margins Enhanced Customers Satisfaction Internet Capability Benefits to Company Opportunity for Advantage Value chains can be used to strategically position a company’s Internet-based applications to gain competitive advantage. 1. This value chain model outlines several ways that a company’s Internet connections with its customers could provide business benefits and opportunities for competitive advantage. Example: Company-managed Internet newsgroups, chat rooms, and e-commerce websites are powerful tools for market research and product development, direct sales, and customer feedback and support. 2. Company Internet connections with its suppliers could be used for competitive advantage. Example: Online auctions and exchanges at suppliers’ e-commerce websites and online shipping, scheduling, and status information at an e-commerce portal that gives employees immediate access to up-to-date information from a variety of vendors. This can substantially lower costs, reduce lead times, and improve the quality of products and services. Conclusion: Value chain concept can help you decide where and how to apply the strategic capabilities of information technology. Value chain shows various types of information technologies that might be applied to specific business processes to help a firm gain competitive advantages in the marketplace. © 2002 McGraw-Hill Companies

Rantai nilai dapat digunakan untuk posisi strategis aplikasi berbasis internet perusahaan untuk mendapatkan keuntungan kompetitif. Value chains can be used to strategically position a company’s Internet-based applications to gain competitive advantage. 1. This value chain model outlines several ways that a company’s Internet connections with its customers could provide business benefits and opportunities for competitive advantage. Example: Company-managed Internet newsgroups, chat rooms, and e-commerce websites are powerful tools for market research and product development, direct sales, and customer feedback and support. 2. Company Internet connections with its suppliers could be used for competitive advantage. Example: Online auctions and exchanges at suppliers’ e-commerce websites and online shipping, scheduling, and status information at an e-commerce portal that gives employees immediate access to up-to-date information from a variety of vendors. This can substantially lower costs, reduce lead times, and improve the quality of products and services. Conclusion: Value chain concept can help you decide where and how to apply the strategic capabilities of information technology. Value chain shows various types of information technologies that might be applied to specific business processes to help a firm gain competitive advantages in the marketplace. © 2002 McGraw-Hill Companies

Model rantai nilai ini menguraikan beberapa cara bahwa koneksi internet perusahaan dengan pelanggan dapat memberikan manfaat dan peluang bisnis untuk keunggulan kompetitif. Contoh: newsgroup Perusahaan yang dikelola internet, chat room, dan situs-situs e-commerce adalah alat yang kuat untuk riset pasar dan pengembangan produk, penjualan langsung, dan umpan balik pelanggan dan dukungan. Value chains can be used to strategically position a company’s Internet-based applications to gain competitive advantage. 1. This value chain model outlines several ways that a company’s Internet connections with its customers could provide business benefits and opportunities for competitive advantage. Example: Company-managed Internet newsgroups, chat rooms, and e-commerce websites are powerful tools for market research and product development, direct sales, and customer feedback and support. 2. Company Internet connections with its suppliers could be used for competitive advantage. Example: Online auctions and exchanges at suppliers’ e-commerce websites and online shipping, scheduling, and status information at an e-commerce portal that gives employees immediate access to up-to-date information from a variety of vendors. This can substantially lower costs, reduce lead times, and improve the quality of products and services. Conclusion: Value chain concept can help you decide where and how to apply the strategic capabilities of information technology. Value chain shows various types of information technologies that might be applied to specific business processes to help a firm gain competitive advantages in the marketplace. © 2002 McGraw-Hill Companies

Koneksi internet perusahaan dengan pemasok dapat digunakan untuk keunggulan kompetitif. Contoh: lelang online dan pertukaran di pemasok website e-commerce dan pengiriman online, penjadwalan, dan informasi status di sebuah portal e-commerce yang memberikan karyawan akses langsung ke informasi up-to-date dari berbagai vendor. Hal ini dapat mengurangi biaya yang jauh lebih rendah, mengurangi lead time, dan meningkatkan kualitas produk dan layanan. Value chains can be used to strategically position a company’s Internet-based applications to gain competitive advantage. 1. This value chain model outlines several ways that a company’s Internet connections with its customers could provide business benefits and opportunities for competitive advantage. Example: Company-managed Internet newsgroups, chat rooms, and e-commerce websites are powerful tools for market research and product development, direct sales, and customer feedback and support. 2. Company Internet connections with its suppliers could be used for competitive advantage. Example: Online auctions and exchanges at suppliers’ e-commerce websites and online shipping, scheduling, and status information at an e-commerce portal that gives employees immediate access to up-to-date information from a variety of vendors. This can substantially lower costs, reduce lead times, and improve the quality of products and services. Conclusion: Value chain concept can help you decide where and how to apply the strategic capabilities of information technology. Value chain shows various types of information technologies that might be applied to specific business processes to help a firm gain competitive advantages in the marketplace. © 2002 McGraw-Hill Companies

kesimpulan: Konsep value chain dapat membantu Anda memutuskan di mana dan bagaimana menerapkan kemampuan strategis teknologi informasi. Rantai nilai menunjukkan berbagai jenis teknologi informasi yang mungkin diterapkan untuk proses bisnis yang spesifik untuk membantu keuntungan keunggulan kompetitif perusahaan di pasar. Value chains can be used to strategically position a company’s Internet-based applications to gain competitive advantage. 1. This value chain model outlines several ways that a company’s Internet connections with its customers could provide business benefits and opportunities for competitive advantage. Example: Company-managed Internet newsgroups, chat rooms, and e-commerce websites are powerful tools for market research and product development, direct sales, and customer feedback and support. 2. Company Internet connections with its suppliers could be used for competitive advantage. Example: Online auctions and exchanges at suppliers’ e-commerce websites and online shipping, scheduling, and status information at an e-commerce portal that gives employees immediate access to up-to-date information from a variety of vendors. This can substantially lower costs, reduce lead times, and improve the quality of products and services. Conclusion: Value chain concept can help you decide where and how to apply the strategic capabilities of information technology. Value chain shows various types of information technologies that might be applied to specific business processes to help a firm gain competitive advantages in the marketplace. © 2002 McGraw-Hill Companies

Strategic Positioning of Internet Technologies
Global Market Penetration E-Commerce Website Value-added IT Services Product and Services Transformation E-Business; Extensive Intranets and Extranets Cost and Efficiency Improvements , Chat Systems Performance Improvements in Business Effectiveness Strategy Solution Low High Customer Competition Connectivity E-Business Processes Connectivity Internal Drivers External Drivers For Internet technologies to be used strategically applications must be correctly positioned. The strategic positioning matrix shown can be used to help a company optimize the strategic impact of Internet Technologies. The matrix recognizes two major drivers: Internal Drivers. The amount of connectivity, collaboration and use of IT within a firm. External Drivers. The amount of connectivity, collaboration and use of IT by customers, suppliers, business partners, and competitors. Cost and Efficiency Improvements. When there is a low amount of connectivity, collaboration and use of IT within the company and by customers and competitors, a firm should focus on improving efficiency and lowering costs by using Internet technologies to enhance communications between the company and its customers and suppliers. Performance Improvement in Business Effectiveness. When there is a high amount of internal connectivity, but external connectivity by customers and competitors is still low, a firm should focus on using Internet technologies like intranets and extranets to make major improvements in business effectiveness. Global Market Penetration. When there is a high degree of connectivity by customers and competitors and low internal connectivity, a firm should focus on developing Internet-based applications to optimize interactions with customers and build market share. Product and Service Transformation. When a company and its customers, suppliers, and competitors are extensively networked, Internet technologies should be used to develop and deploy products and services that strategically reposition it in the marketplace. Teaching Tips This slide corresponds to Figure 2.8 on p. 48 and relates to material on pp © 2002 McGraw-Hill Companies

Untuk teknologi internet yang menggunakan aplikasi strategis harus diposisikan dengan benar. Matriks posisi strategis yang ditunjukkan dapat digunakan untuk membantu perusahaan mengoptimalkan dampak strategis dari Internet Technologies. Matriks mengakui dua kendali utama: For Internet technologies to be used strategically applications must be correctly positioned. The strategic positioning matrix shown can be used to help a company optimize the strategic impact of Internet Technologies. The matrix recognizes two major drivers: Internal Drivers. The amount of connectivity, collaboration and use of IT within a firm. External Drivers. The amount of connectivity, collaboration and use of IT by customers, suppliers, business partners, and competitors. Cost and Efficiency Improvements. When there is a low amount of connectivity, collaboration and use of IT within the company and by customers and competitors, a firm should focus on improving efficiency and lowering costs by using Internet technologies to enhance communications between the company and its customers and suppliers. Performance Improvement in Business Effectiveness. When there is a high amount of internal connectivity, but external connectivity by customers and competitors is still low, a firm should focus on using Internet technologies like intranets and extranets to make major improvements in business effectiveness. Global Market Penetration. When there is a high degree of connectivity by customers and competitors and low internal connectivity, a firm should focus on developing Internet-based applications to optimize interactions with customers and build market share. Product and Service Transformation. When a company and its customers, suppliers, and competitors are extensively networked, Internet technologies should be used to develop and deploy products and services that strategically reposition it in the marketplace. Teaching Tips This slide corresponds to Figure 2.8 on p. 48 and relates to material on pp © 2002 McGraw-Hill Companies

Drivers internal. Jumlah konektivitas, kolaborasi dan penggunaan TI dalam perusahaan. Drivers eksternal. Jumlah konektivitas, kolaborasi dan penggunaan IT oleh pelanggan, pemasok, mitra bisnis, dan pesaing. For Internet technologies to be used strategically applications must be correctly positioned. The strategic positioning matrix shown can be used to help a company optimize the strategic impact of Internet Technologies. The matrix recognizes two major drivers: Internal Drivers. The amount of connectivity, collaboration and use of IT within a firm. External Drivers. The amount of connectivity, collaboration and use of IT by customers, suppliers, business partners, and competitors. Cost and Efficiency Improvements. When there is a low amount of connectivity, collaboration and use of IT within the company and by customers and competitors, a firm should focus on improving efficiency and lowering costs by using Internet technologies to enhance communications between the company and its customers and suppliers. Performance Improvement in Business Effectiveness. When there is a high amount of internal connectivity, but external connectivity by customers and competitors is still low, a firm should focus on using Internet technologies like intranets and extranets to make major improvements in business effectiveness. Global Market Penetration. When there is a high degree of connectivity by customers and competitors and low internal connectivity, a firm should focus on developing Internet-based applications to optimize interactions with customers and build market share. Product and Service Transformation. When a company and its customers, suppliers, and competitors are extensively networked, Internet technologies should be used to develop and deploy products and services that strategically reposition it in the marketplace. Teaching Tips This slide corresponds to Figure 2.8 on p. 48 and relates to material on pp © 2002 McGraw-Hill Companies

Biaya dan Efisiensi Perbaikan. Ketika ada konektivitas yang rendah, kolaborasi dan penggunaan TI dalam perusahaan dan dengan pelanggan dan pesaing, perusahaan harus fokus pada peningkatan efisiensi dan menurunkan biaya dengan menggunakan teknologi internet untuk meningkatkan komunikasi antara perusahaan dan pelanggan dan pemasok. For Internet technologies to be used strategically applications must be correctly positioned. The strategic positioning matrix shown can be used to help a company optimize the strategic impact of Internet Technologies. The matrix recognizes two major drivers: Internal Drivers. The amount of connectivity, collaboration and use of IT within a firm. External Drivers. The amount of connectivity, collaboration and use of IT by customers, suppliers, business partners, and competitors. Cost and Efficiency Improvements. When there is a low amount of connectivity, collaboration and use of IT within the company and by customers and competitors, a firm should focus on improving efficiency and lowering costs by using Internet technologies to enhance communications between the company and its customers and suppliers. Performance Improvement in Business Effectiveness. When there is a high amount of internal connectivity, but external connectivity by customers and competitors is still low, a firm should focus on using Internet technologies like intranets and extranets to make major improvements in business effectiveness. Global Market Penetration. When there is a high degree of connectivity by customers and competitors and low internal connectivity, a firm should focus on developing Internet-based applications to optimize interactions with customers and build market share. Product and Service Transformation. When a company and its customers, suppliers, and competitors are extensively networked, Internet technologies should be used to develop and deploy products and services that strategically reposition it in the marketplace. Teaching Tips This slide corresponds to Figure 2.8 on p. 48 and relates to material on pp © 2002 McGraw-Hill Companies

Peningkatan Kinerja di Efektivitas Bisnis Ketika ada jumlah konektivitas internal yang tinggi, tetapi konektivitas eksternal dengan pelanggan dan pesaing masih rendah, suatu perusahaan harus fokus pada menggunakan teknologi internet seperti intranet dan extranet untuk melakukan perbaikan besar dalam efektivitas bisnis. For Internet technologies to be used strategically applications must be correctly positioned. The strategic positioning matrix shown can be used to help a company optimize the strategic impact of Internet Technologies. The matrix recognizes two major drivers: Internal Drivers. The amount of connectivity, collaboration and use of IT within a firm. External Drivers. The amount of connectivity, collaboration and use of IT by customers, suppliers, business partners, and competitors. Cost and Efficiency Improvements. When there is a low amount of connectivity, collaboration and use of IT within the company and by customers and competitors, a firm should focus on improving efficiency and lowering costs by using Internet technologies to enhance communications between the company and its customers and suppliers. Performance Improvement in Business Effectiveness. When there is a high amount of internal connectivity, but external connectivity by customers and competitors is still low, a firm should focus on using Internet technologies like intranets and extranets to make major improvements in business effectiveness. Global Market Penetration. When there is a high degree of connectivity by customers and competitors and low internal connectivity, a firm should focus on developing Internet-based applications to optimize interactions with customers and build market share. Product and Service Transformation. When a company and its customers, suppliers, and competitors are extensively networked, Internet technologies should be used to develop and deploy products and services that strategically reposition it in the marketplace. Teaching Tips This slide corresponds to Figure 2.8 on p. 48 and relates to material on pp © 2002 McGraw-Hill Companies

Penetrasi Pasar Global. Ketika ada tingkat konektivitas yang tinggi dengan pelanggan dan pesaing dan konektivitas internal yang rendah, suatu perusahaan harus fokus pada pengembangan aplikasi berbasis Internet untuk mengoptimalkan interaksi dengan pelanggan dan membangun pangsa pasar. Produk dan Layanan Transformasi. Ketika sebuah perusahaan dan pelanggan, pemasok, dan pesaing yang luas jaringan, teknologi Internet harus digunakan untuk mengembangkan dan menyebarkan produk dan jasa yang strategis reposisi itu di pasar. For Internet technologies to be used strategically applications must be correctly positioned. The strategic positioning matrix shown can be used to help a company optimize the strategic impact of Internet Technologies. The matrix recognizes two major drivers: Internal Drivers. The amount of connectivity, collaboration and use of IT within a firm. External Drivers. The amount of connectivity, collaboration and use of IT by customers, suppliers, business partners, and competitors. Cost and Efficiency Improvements. When there is a low amount of connectivity, collaboration and use of IT within the company and by customers and competitors, a firm should focus on improving efficiency and lowering costs by using Internet technologies to enhance communications between the company and its customers and suppliers. Performance Improvement in Business Effectiveness. When there is a high amount of internal connectivity, but external connectivity by customers and competitors is still low, a firm should focus on using Internet technologies like intranets and extranets to make major improvements in business effectiveness. Global Market Penetration. When there is a high degree of connectivity by customers and competitors and low internal connectivity, a firm should focus on developing Internet-based applications to optimize interactions with customers and build market share. Product and Service Transformation. When a company and its customers, suppliers, and competitors are extensively networked, Internet technologies should be used to develop and deploy products and services that strategically reposition it in the marketplace. Teaching Tips This slide corresponds to Figure 2.8 on p. 48 and relates to material on pp © 2002 McGraw-Hill Companies

Produk dan Layanan Transformasi. Ketika sebuah perusahaan dan pelanggan, pemasok, dan pesaing yang luas jaringan, teknologi Internet harus digunakan untuk mengembangkan dan menyebarkan produk dan jasa yang strategis di pasar untuk melakukan reposisi For Internet technologies to be used strategically applications must be correctly positioned. The strategic positioning matrix shown can be used to help a company optimize the strategic impact of Internet Technologies. The matrix recognizes two major drivers: Internal Drivers. The amount of connectivity, collaboration and use of IT within a firm. External Drivers. The amount of connectivity, collaboration and use of IT by customers, suppliers, business partners, and competitors. Cost and Efficiency Improvements. When there is a low amount of connectivity, collaboration and use of IT within the company and by customers and competitors, a firm should focus on improving efficiency and lowering costs by using Internet technologies to enhance communications between the company and its customers and suppliers. Performance Improvement in Business Effectiveness. When there is a high amount of internal connectivity, but external connectivity by customers and competitors is still low, a firm should focus on using Internet technologies like intranets and extranets to make major improvements in business effectiveness. Global Market Penetration. When there is a high degree of connectivity by customers and competitors and low internal connectivity, a firm should focus on developing Internet-based applications to optimize interactions with customers and build market share. Product and Service Transformation. When a company and its customers, suppliers, and competitors are extensively networked, Internet technologies should be used to develop and deploy products and services that strategically reposition it in the marketplace. Teaching Tips This slide corresponds to Figure 2.8 on p. 48 and relates to material on pp © 2002 McGraw-Hill Companies

Customer-Focused e-Business
biarkan pelanggan memesan via distribusi mitra Transaction Database Linkan Karyawan dan distribusi memeriksa riwayat pesanan dan status pengiriman Biarkan pelanggan melakukan order mandiri Customer membangun masyarakat pelanggan, karyawan, dan mitra Berikan semua karyawan tampilan lengkap pelanggan There are other key strategies enabled by IT that can be used to enable a business to become successful and to maintain their success. These will be discussed on the next slides. A key strategy for becoming a successful e-business is to maximize customer value. This strategic focus on customer value recognizes that quality rather than price becomes the primary determinant in a customer’s perception of value. A Customer-Focused e-business, then, is one that uses Internet technologies to keep customer loyal by anticipating their future needs, responding to concerns, and providing top quality customer service. As the slide indicates, such technologies like intranets, the Internet, and extranet websites create new channels for interactive communications within a company, with customers, and with suppliers, business partners, and others in the external business environment. Thereby, encouraging cross-functional collaboration with customers in product development, marketing, delivery, service and technical support. A successful Customer-Focused e-business attempts to ‘own’ the customer's total business experience through such approaches as: Letting the customer place orders directly, and through distribution partners Building a customer database that captures customers' preferences and profitability, and allowing all employees access to a complete view of each customer. Teaching Tip: Encourage your students to describe the characteristics of a profitable customer. What makes a particular customer valuable to a specific business? Letting customers check order, history and delivery status Nurturing an online community of customers, employees, and business partners. Teaching Tips This slide corresponds to Figure 2.10 on p. 52 and relates to the material on pp © 2002 McGraw-Hill Companies

Business Reengineering and Quality Management
Business Quality Improvement Business Reengineering Definition Target Potential Payback Risk What Changes? Primary Enablers Bertahap Meningkatkan Proses yang Ada Radikal Redesigning Sistem Bisnis Any Process Strategic Business Processes 10%-50% Improvements Perbaikan Total Low High Same Jobs - More Efficient Big Job Cuts; New Jobs; Major Job Redesign IT and Work Simplification IT and Organizational Redesign One of the most important competitive strategies today is business process reengineering (BPR) most often simply called reengineering. Reengineering is more than automating business processes to make modest improvements in the efficiency of business operations. Reengineering is a fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in cost, quality, speed, and service. BPR combines a strategy of promoting business innovation with a strategy of making major improvements to business processes so that a company can become a much stronger and more successful competitor in the marketplace. However, while many companies have reported impressive gains, many others have failed to achieve the major improvements they sought through reengineering projects. Business quality improvement is a less dramatic approach to enhancing business success. One important strategic thrust in this area is called Total Quality Management (TQM). TQM emphasizes quality improvement that focuses on the customer requirements and expectations of products and services. This may involve many features and attributes, such as performance, reliability, durability, responsiveness etc. TQM uses a variety of tools and methods to provide: More appealing, less-variable quality of products or services Quicker less-variable turnaround from design to production and distribution Greater flexibility in adjusting to customer buying habits and preferences Lower costs through rework reductions, and non-value-adding waste elimination. Teaching Tips This slide corresponds to Figure 2.11 on p. 54 and relates to the material on pp © 2002 McGraw-Hill Companies

Salah satu strategi kompetitif yang paling penting saat ini adalah rekayasa ulang proses bisnis (BPR) yang paling sering hanya disebut rekayasa ulang. Reengineering lebih dari mengotomatisasi proses bisnis untuk melakukan perbaikan sederhana dalam efisiensi operasi bisnis. Reengineering adalah pemikiran ulang fundamental dan disain ulang radikal suatu proses bisnis untuk mencapai perbaikan dramatis dalam biaya, kualitas, kecepatan, dan layanan. BPR menggabungkan strategi untuk mempromosikan inovasi bisnis dengan strategi membuat perbaikan besar untuk proses bisnis sehingga perusahaan dapat menjadi pesaing yang jauh lebih kuat dan lebih sukses di pasar. One of the most important competitive strategies today is business process reengineering (BPR) most often simply called reengineering. Reengineering is more than automating business processes to make modest improvements in the efficiency of business operations. Reengineering is a fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in cost, quality, speed, and service. BPR combines a strategy of promoting business innovation with a strategy of making major improvements to business processes so that a company can become a much stronger and more successful competitor in the marketplace. However, while many companies have reported impressive gains, many others have failed to achieve the major improvements they sought through reengineering projects. Business quality improvement is a less dramatic approach to enhancing business success. One important strategic thrust in this area is called Total Quality Management (TQM). TQM emphasizes quality improvement that focuses on the customer requirements and expectations of products and services. This may involve many features and attributes, such as performance, reliability, durability, responsiveness etc. TQM uses a variety of tools and methods to provide: More appealing, less-variable quality of products or services Quicker less-variable turnaround from design to production and distribution Greater flexibility in adjusting to customer buying habits and preferences Lower costs through rework reductions, and non-value-adding waste elimination. Teaching Tips This slide corresponds to Figure 2.11 on p. 54 and relates to the material on pp © 2002 McGraw-Hill Companies

Namun, sementara banyak perusahaan telah melaporkan keuntungan yang mengesankan, banyak orang lain telah gagal untuk mencapai perbaikan besar mereka berusaha melalui proyek-proyek rekayasa ulang. Peningkatan kualitas bisnis adalah pendekatan yang kurang dramatis untuk meningkatkan kesuksesan bisnis. Satu dorongan strategis yang penting di daerah ini disebut Total Quality Management (TQM). TQM menekankan peningkatan kualitas yang berfokus pada kebutuhan pelanggan dan harapan produk dan jasa. Ini mungkin melibatkan banyak fitur dan atribut, seperti kinerja, keandalan, daya tahan, daya tanggap dll One of the most important competitive strategies today is business process reengineering (BPR) most often simply called reengineering. Reengineering is more than automating business processes to make modest improvements in the efficiency of business operations. Reengineering is a fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in cost, quality, speed, and service. BPR combines a strategy of promoting business innovation with a strategy of making major improvements to business processes so that a company can become a much stronger and more successful competitor in the marketplace. However, while many companies have reported impressive gains, many others have failed to achieve the major improvements they sought through reengineering projects. Business quality improvement is a less dramatic approach to enhancing business success. One important strategic thrust in this area is called Total Quality Management (TQM). TQM emphasizes quality improvement that focuses on the customer requirements and expectations of products and services. This may involve many features and attributes, such as performance, reliability, durability, responsiveness etc. TQM uses a variety of tools and methods to provide: More appealing, less-variable quality of products or services Quicker less-variable turnaround from design to production and distribution Greater flexibility in adjusting to customer buying habits and preferences Lower costs through rework reductions, and non-value-adding waste elimination. Teaching Tips This slide corresponds to Figure 2.11 on p. 54 and relates to the material on pp © 2002 McGraw-Hill Companies

The Customer- Focused Agile Competitor
Kecerdasan/ketangkasan dalam kinerja kompetitif adalah kemampuan sebuah bisnis untuk berkembang dalam berubah dengan cepat, terus memecah-belah pasar global untuk kualitas tinggi, kinerja tinggi, produk dan jasa pelanggan-dikonfigurasi. Kecerdasan perusahaan sangat bergantung pada teknologi informasi untuk mendukung dan mengelola proses bisnis. Empat strategi dasar persaingan tangkas adalah: Agility in competitive performance is the ability of a business to prosper in rapidly changing, continually fragmenting global markets for high-quality, high-performance, customer-configured products and services. Agile companies depend heavily on information technology to support and manage business processes. The four fundamental strategies of agile competition are: Enrich Customers. Agile companies enrich customers with solutions to their problems. Long term value-added products and services succeed when they solve problems based on customer needs. As conditions change, the agile competitor establishes a relationship based on the ability and willingness to change to meet new customer problem situations. Cooperate. Agile companies cooperate to enhance competitiveness. This means internal cooperation and, where necessary, cooperation with competitors in order to bring products and services to market more quickly. Organize. Agile companies organize to master change and uncertainty. This is a key component of agile competition because it seeks development of the anticipation and rapid response to changing conditions, not an attempt to stifle change itself. Leverage People and Information. Agile companies leverage the impact of people and information by nurturing an entrepreneurial spirit and providing incentives to employees to exercise responsibility, adaptability, and innovation. The Free.Perfect.Now model developed by AVNET Marshall embodies these principles into a succinct model for serving its customers in the most agile and responsive way. Free Dimension. Emphasizes that most customers want the lower cost for value received, but are willing to pay more for a value-added service. Perfect Dimension. Emphasizes that products and services should not only be defect free, but should be enhanced by customization, added features and should further anticipate future customer needs. Now Dimension. Emphasizes that customers want 24x7 accessibility to products and services, short delivery times, and consideration of the time-to-market for their own products. Teaching Tips This slide corresponds to Figure 2.15 on p.58 and relates to the material on pp © 2002 McGraw-Hill Companies

Leverage the Impact of People and IS Resources Now Accessibility Delivery Time time to market Customer’s Anticipation of future needs Customization Conformance Cost of Transaction Value-added Services Give Customers Solutions to Problems Cooperate with Business Partners and Competitors Perfect Free Organize to Master Change Agility in competitive performance is the ability of a business to prosper in rapidly changing, continually fragmenting global markets for high-quality, high-performance, customer-configured products and services. Agile companies depend heavily on information technology to support and manage business processes. The four fundamental strategies of agile competition are: Enrich Customers. Agile companies enrich customers with solutions to their problems. Long term value-added products and services succeed when they solve problems based on customer needs. As conditions change, the agile competitor establishes a relationship based on the ability and willingness to change to meet new customer problem situations. Cooperate. Agile companies cooperate to enhance competitiveness. This means internal cooperation and, where necessary, cooperation with competitors in order to bring products and services to market more quickly. Organize. Agile companies organize to master change and uncertainty. This is a key component of agile competition because it seeks development of the anticipation and rapid response to changing conditions, not an attempt to stifle change itself. Leverage People and Information. Agile companies leverage the impact of people and information by nurturing an entrepreneurial spirit and providing incentives to employees to exercise responsibility, adaptability, and innovation. The Free.Perfect.Now model developed by AVNET Marshall embodies these principles into a succinct model for serving its customers in the most agile and responsive way. Free Dimension. Emphasizes that most customers want the lower cost for value received, but are willing to pay more for a value-added service. Perfect Dimension. Emphasizes that products and services should not only be defect free, but should be enhanced by customization, added features and should further anticipate future customer needs. Now Dimension. Emphasizes that customers want 24x7 accessibility to products and services, short delivery times, and consideration of the time-to-market for their own products. Teaching Tips This slide corresponds to Figure 2.15 on p.58 and relates to the material on pp © 2002 McGraw-Hill Companies

Free Dimensi. Menekankan bahwa sebagian besar konsumen ingin biaya yang lebih rendah untuk nilai yang diterima, tetapi bersedia untuk membayar lebih untuk layanan nilai tambah. Perfect Dimensi. Menekankan bahwa produk dan layanan tidak hanya harus bebas cacat, tetapi harus ditingkatkan dengan kustomisasi, menambahkan fitur dan harus lebih mengantisipasi kebutuhan pelanggan di masa depan. Now Dimensi. Menekankan bahwa pelanggan ingin 24x7 akses ke produk dan jasa, waktu pengiriman yang singkat, dan pertimbangan dari waktu ke pasar-untuk produk mereka sendiri. Agility in competitive performance is the ability of a business to prosper in rapidly changing, continually fragmenting global markets for high-quality, high-performance, customer-configured products and services. Agile companies depend heavily on information technology to support and manage business processes. The four fundamental strategies of agile competition are: Enrich Customers. Agile companies enrich customers with solutions to their problems. Long term value-added products and services succeed when they solve problems based on customer needs. As conditions change, the agile competitor establishes a relationship based on the ability and willingness to change to meet new customer problem situations. Cooperate. Agile companies cooperate to enhance competitiveness. This means internal cooperation and, where necessary, cooperation with competitors in order to bring products and services to market more quickly. Organize. Agile companies organize to master change and uncertainty. This is a key component of agile competition because it seeks development of the anticipation and rapid response to changing conditions, not an attempt to stifle change itself. Leverage People and Information. Agile companies leverage the impact of people and information by nurturing an entrepreneurial spirit and providing incentives to employees to exercise responsibility, adaptability, and innovation. The Free.Perfect.Now model developed by AVNET Marshall embodies these principles into a succinct model for serving its customers in the most agile and responsive way. Free Dimension. Emphasizes that most customers want the lower cost for value received, but are willing to pay more for a value-added service. Perfect Dimension. Emphasizes that products and services should not only be defect free, but should be enhanced by customization, added features and should further anticipate future customer needs. Now Dimension. Emphasizes that customers want 24x7 accessibility to products and services, short delivery times, and consideration of the time-to-market for their own products. Teaching Tips This slide corresponds to Figure 2.15 on p.58 and relates to the material on pp © 2002 McGraw-Hill Companies

Perkaya Pelanggan. Perusahaan yang cerdas memperkaya pelanggan dengan solusi untuk masalah mereka. Nilai tambah produk dan layanan jangka panjang berhasil ketika mereka memecahkan masalah berdasarkan pada kebutuhan pelanggan. Seperti kondisi perubahan, pesaing tangkas menetapkan hubungan yang didasarkan pada kemampuan dan kemauan untuk mengubah untuk memenuhi situasi masalah pelanggan baru. Agility in competitive performance is the ability of a business to prosper in rapidly changing, continually fragmenting global markets for high-quality, high-performance, customer-configured products and services. Agile companies depend heavily on information technology to support and manage business processes. The four fundamental strategies of agile competition are: Enrich Customers. Agile companies enrich customers with solutions to their problems. Long term value-added products and services succeed when they solve problems based on customer needs. As conditions change, the agile competitor establishes a relationship based on the ability and willingness to change to meet new customer problem situations. Cooperate. Agile companies cooperate to enhance competitiveness. This means internal cooperation and, where necessary, cooperation with competitors in order to bring products and services to market more quickly. Organize. Agile companies organize to master change and uncertainty. This is a key component of agile competition because it seeks development of the anticipation and rapid response to changing conditions, not an attempt to stifle change itself. Leverage People and Information. Agile companies leverage the impact of people and information by nurturing an entrepreneurial spirit and providing incentives to employees to exercise responsibility, adaptability, and innovation. The Free.Perfect.Now model developed by AVNET Marshall embodies these principles into a succinct model for serving its customers in the most agile and responsive way. Free Dimension. Emphasizes that most customers want the lower cost for value received, but are willing to pay more for a value-added service. Perfect Dimension. Emphasizes that products and services should not only be defect free, but should be enhanced by customization, added features and should further anticipate future customer needs. Now Dimension. Emphasizes that customers want 24x7 accessibility to products and services, short delivery times, and consideration of the time-to-market for their own products. Teaching Tips This slide corresponds to Figure 2.15 on p.58 and relates to the material on pp © 2002 McGraw-Hill Companies

Bekerja sama. Kecerdasan perusahaan akan bekerja sama untuk meningkatkan daya saing. Ini berarti kerjasama internal dan, bila perlu, bekerja sama dengan pesaing untuk membawa produk dan layanan ke pasar lebih cepat. Agility in competitive performance is the ability of a business to prosper in rapidly changing, continually fragmenting global markets for high-quality, high-performance, customer-configured products and services. Agile companies depend heavily on information technology to support and manage business processes. The four fundamental strategies of agile competition are: Enrich Customers. Agile companies enrich customers with solutions to their problems. Long term value-added products and services succeed when they solve problems based on customer needs. As conditions change, the agile competitor establishes a relationship based on the ability and willingness to change to meet new customer problem situations. Cooperate. Agile companies cooperate to enhance competitiveness. This means internal cooperation and, where necessary, cooperation with competitors in order to bring products and services to market more quickly. Organize. Agile companies organize to master change and uncertainty. This is a key component of agile competition because it seeks development of the anticipation and rapid response to changing conditions, not an attempt to stifle change itself. Leverage People and Information. Agile companies leverage the impact of people and information by nurturing an entrepreneurial spirit and providing incentives to employees to exercise responsibility, adaptability, and innovation. The Free.Perfect.Now model developed by AVNET Marshall embodies these principles into a succinct model for serving its customers in the most agile and responsive way. Free Dimension. Emphasizes that most customers want the lower cost for value received, but are willing to pay more for a value-added service. Perfect Dimension. Emphasizes that products and services should not only be defect free, but should be enhanced by customization, added features and should further anticipate future customer needs. Now Dimension. Emphasizes that customers want 24x7 accessibility to products and services, short delivery times, and consideration of the time-to-market for their own products. Teaching Tips This slide corresponds to Figure 2.15 on p.58 and relates to the material on pp © 2002 McGraw-Hill Companies

Mengatur. Perusahaan yang cerdas mengatur perubahan utama dan ketidakpastian. Ini adalah komponen kunci dari kompetisi tangkas karena berusaha pengembangan antisipasi dan respon cepat terhadap perubahan kondisi, bukan suatu upaya untuk menahan perubahan itu sendiri. Agility in competitive performance is the ability of a business to prosper in rapidly changing, continually fragmenting global markets for high-quality, high-performance, customer-configured products and services. Agile companies depend heavily on information technology to support and manage business processes. The four fundamental strategies of agile competition are: Enrich Customers. Agile companies enrich customers with solutions to their problems. Long term value-added products and services succeed when they solve problems based on customer needs. As conditions change, the agile competitor establishes a relationship based on the ability and willingness to change to meet new customer problem situations. Cooperate. Agile companies cooperate to enhance competitiveness. This means internal cooperation and, where necessary, cooperation with competitors in order to bring products and services to market more quickly. Organize. Agile companies organize to master change and uncertainty. This is a key component of agile competition because it seeks development of the anticipation and rapid response to changing conditions, not an attempt to stifle change itself. Leverage People and Information. Agile companies leverage the impact of people and information by nurturing an entrepreneurial spirit and providing incentives to employees to exercise responsibility, adaptability, and innovation. The Free.Perfect.Now model developed by AVNET Marshall embodies these principles into a succinct model for serving its customers in the most agile and responsive way. Free Dimension. Emphasizes that most customers want the lower cost for value received, but are willing to pay more for a value-added service. Perfect Dimension. Emphasizes that products and services should not only be defect free, but should be enhanced by customization, added features and should further anticipate future customer needs. Now Dimension. Emphasizes that customers want 24x7 accessibility to products and services, short delivery times, and consideration of the time-to-market for their own products. Teaching Tips This slide corresponds to Figure 2.15 on p.58 and relates to the material on pp © 2002 McGraw-Hill Companies

Mempengaruhi orang dan Informasi. Perusahaan cerdas akan memanfaatkan dampak dari orang dan informasi dengan memupuk semangat kewirausahaan dan memberikan insentif kepada karyawan untuk melaksanakan tanggung jawab, kemampuan adaptasi, dan inovasi. Agility in competitive performance is the ability of a business to prosper in rapidly changing, continually fragmenting global markets for high-quality, high-performance, customer-configured products and services. Agile companies depend heavily on information technology to support and manage business processes. The four fundamental strategies of agile competition are: Enrich Customers. Agile companies enrich customers with solutions to their problems. Long term value-added products and services succeed when they solve problems based on customer needs. As conditions change, the agile competitor establishes a relationship based on the ability and willingness to change to meet new customer problem situations. Cooperate. Agile companies cooperate to enhance competitiveness. This means internal cooperation and, where necessary, cooperation with competitors in order to bring products and services to market more quickly. Organize. Agile companies organize to master change and uncertainty. This is a key component of agile competition because it seeks development of the anticipation and rapid response to changing conditions, not an attempt to stifle change itself. Leverage People and Information. Agile companies leverage the impact of people and information by nurturing an entrepreneurial spirit and providing incentives to employees to exercise responsibility, adaptability, and innovation. The Free.Perfect.Now model developed by AVNET Marshall embodies these principles into a succinct model for serving its customers in the most agile and responsive way. Free Dimension. Emphasizes that most customers want the lower cost for value received, but are willing to pay more for a value-added service. Perfect Dimension. Emphasizes that products and services should not only be defect free, but should be enhanced by customization, added features and should further anticipate future customer needs. Now Dimension. Emphasizes that customers want 24x7 accessibility to products and services, short delivery times, and consideration of the time-to-market for their own products. Teaching Tips This slide corresponds to Figure 2.15 on p.58 and relates to the material on pp © 2002 McGraw-Hill Companies

Virtual Corporations Borderless Technology Excellence Trust-Based
Adaptability Opportunism Six Characteristics of Virtual Companies A Virtual Company (also called a virtual corporation or virtual organization) is an organization that uses information technology to link people, assets, and ideas. People and corporations are forming virtual companies in order to take advantage of strategic opportunities that require time, people competencies and information technologies resources that may not exist within a single company. By making strategic alliances with other companies and quickly forming a virtual company of all-star partners, the virtual company is best able to assemble the components needed to provide a world-class solution for customers and capture the opportunity. To succeed the virtual company must possess six characteristics: Adaptability: Able to adapt to a diverse, fast-changing business environment. Virtual companies must further reduce concept-to-cash time through sharing. Opportunism: Created, operated, and dissolved to exploit business opportunities when they appear. They must gain access to new markets and share market or customer loyalty, while increasing facilities and market coverage. Excellence: Possess all-star, world-class excellence in the core competencies that are needed. These competencies must be seamlessly linked through the use of Internet technologies. Technology: Provide world-class information technology and other required technologies in all customer solutions. They must migrate from selling products to selling solutions. Borderless: Easily and transparently synthesize the competencies and resources of business partners into integrated customer solutions. Trust-Based: Members are trustworthy and display mutual trust in their business relationships. They must be willing to share infrastructures and risks. Teaching Tips This slide relates to the material on pp © 2002 McGraw-Hill Companies

Virtual Corporations Sebuah Perusahaan Virtual (juga disebut korporasi virtual atau organisasi virtual) adalah sebuah organisasi yang menggunakan teknologi informasi untuk menghubungkan orang, aset, dan ide-ide. Orang-orang dan perusahaan yang membentuk perusahaan virtual untuk mengambil keuntungan dari peluang strategis yang membutuhkan waktu, orang kompetensi dan sumber daya teknologi informasi yang mungkin tidak ada dalam satu perusahaan. Dengan membuat aliansi strategis dengan perusahaan lain dan dengan cepat membentuk perusahaan virtual all-star mitra, perusahaan maya yang terbaik adalah mampu merakit komponen yang dibutuhkan untuk memberikan solusi kelas dunia bagi pelanggan dan menangkap kesempatan. Untuk sukses perusahaan virtual harus memiliki enam karakteristik: A Virtual Company (also called a virtual corporation or virtual organization) is an organization that uses information technology to link people, assets, and ideas. People and corporations are forming virtual companies in order to take advantage of strategic opportunities that require time, people competencies and information technologies resources that may not exist within a single company. By making strategic alliances with other companies and quickly forming a virtual company of all-star partners, the virtual company is best able to assemble the components needed to provide a world-class solution for customers and capture the opportunity. To succeed the virtual company must possess six characteristics: Adaptability: Able to adapt to a diverse, fast-changing business environment. Virtual companies must further reduce concept-to-cash time through sharing. Opportunism: Created, operated, and dissolved to exploit business opportunities when they appear. They must gain access to new markets and share market or customer loyalty, while increasing facilities and market coverage. Excellence: Possess all-star, world-class excellence in the core competencies that are needed. These competencies must be seamlessly linked through the use of Internet technologies. Technology: Provide world-class information technology and other required technologies in all customer solutions. They must migrate from selling products to selling solutions. Borderless: Easily and transparently synthesize the competencies and resources of business partners into integrated customer solutions. Trust-Based: Members are trustworthy and display mutual trust in their business relationships. They must be willing to share infrastructures and risks. Teaching Tips This slide relates to the material on pp © 2002 McGraw-Hill Companies

Virtual Corporations Adaptasi : Mampu beradaptasi dengan beragam , cepat - perubahan lingkungan bisnis . Perusahaan Virtual lanjut harus mengurangi konsep -to - cash waktu melalui berbagi . Kesempatan : Dibuat , dioperasikan , untuk mengeksploitasi peluang bisnis ketika mereka muncul . Mereka harus mendapatkan akses ke pasar baru dan pangsa pasar atau loyalitas pelanggan , sementara fasilitas dan cakupan pasar meningkat. Keunggulan : Memiliki semua bintang , keunggulan kelas dunia dalam kompetensi inti yang diperlukan . Kompetensi ini harus mulus dihubungkan melalui penggunaan teknologi internet . A Virtual Company (also called a virtual corporation or virtual organization) is an organization that uses information technology to link people, assets, and ideas. People and corporations are forming virtual companies in order to take advantage of strategic opportunities that require time, people competencies and information technologies resources that may not exist within a single company. By making strategic alliances with other companies and quickly forming a virtual company of all-star partners, the virtual company is best able to assemble the components needed to provide a world-class solution for customers and capture the opportunity. To succeed the virtual company must possess six characteristics: Adaptability: Able to adapt to a diverse, fast-changing business environment. Virtual companies must further reduce concept-to-cash time through sharing. Opportunism: Created, operated, and dissolved to exploit business opportunities when they appear. They must gain access to new markets and share market or customer loyalty, while increasing facilities and market coverage. Excellence: Possess all-star, world-class excellence in the core competencies that are needed. These competencies must be seamlessly linked through the use of Internet technologies. Technology: Provide world-class information technology and other required technologies in all customer solutions. They must migrate from selling products to selling solutions. Borderless: Easily and transparently synthesize the competencies and resources of business partners into integrated customer solutions. Trust-Based: Members are trustworthy and display mutual trust in their business relationships. They must be willing to share infrastructures and risks. Teaching Tips This slide relates to the material on pp © 2002 McGraw-Hill Companies

Virtual Corporations Teknologi : Menyediakan teknologi informasi kelas dunia dan teknologi lain yang diperlukan dalam semua solusi pelanggan . Mereka harus bermigrasi dari menjual produk ke menjual solusi . Tanpa Batas : Mudah dan transparan mensintesis kompetensi dan sumber daya dari mitra bisnis menjadi solusi pelanggan yang terintegrasi . Berlandaskan kepercayaan : Anggota dapat dipercaya dan menampilkan saling percaya dalam hubungan bisnis mereka Mereka harus rela berbagi infrastruktur dan resiko . A Virtual Company (also called a virtual corporation or virtual organization) is an organization that uses information technology to link people, assets, and ideas. People and corporations are forming virtual companies in order to take advantage of strategic opportunities that require time, people competencies and information technologies resources that may not exist within a single company. By making strategic alliances with other companies and quickly forming a virtual company of all-star partners, the virtual company is best able to assemble the components needed to provide a world-class solution for customers and capture the opportunity. To succeed the virtual company must possess six characteristics: Adaptability: Able to adapt to a diverse, fast-changing business environment. Virtual companies must further reduce concept-to-cash time through sharing. Opportunism: Created, operated, and dissolved to exploit business opportunities when they appear. They must gain access to new markets and share market or customer loyalty, while increasing facilities and market coverage. Excellence: Possess all-star, world-class excellence in the core competencies that are needed. These competencies must be seamlessly linked through the use of Internet technologies. Technology: Provide world-class information technology and other required technologies in all customer solutions. They must migrate from selling products to selling solutions. Borderless: Easily and transparently synthesize the competencies and resources of business partners into integrated customer solutions. Trust-Based: Members are trustworthy and display mutual trust in their business relationships. They must be willing to share infrastructures and risks. Teaching Tips This slide relates to the material on pp © 2002 McGraw-Hill Companies

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