TUJUAN PROMOSI - Memberitahu/memperkenalkan - Mempengaruhi/membujuk - Mengingatkan - Memodifikasi tingkahlaku.

Presentasi berjudul: "TUJUAN PROMOSI - Memberitahu/memperkenalkan - Mempengaruhi/membujuk - Mengingatkan - Memodifikasi tingkahlaku."— Transcript presentasi:

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2 TUJUAN PROMOSI - Memberitahu/memperkenalkan - Mempengaruhi/membujuk - Mengingatkan - Memodifikasi tingkahlaku

3 BAURAN PROMOSI (promotional mix)‏

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6 DISTRIBUSI Pengertian:

7 Alasan

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9 PENENTU DISTRIBUSI

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17 Industrial marketing Channel
Industrial customer Manufacturer Channel 1 Industrial distribu-tor Industrial customer Channel 2 Manufacturer Industrial distribu-tor Manufacturer represen-tative Industrial customer Manufacturer Channel 3 Industrial customer Manufacturer represen-tative Industrial distribu-tor Manufacturer Channel 4

18 Customer marketing Channel
Manufacturer consumer Channel 1 Channel 2 Manufacturer retailer consumer consumer Manufacturer retailer Wholesaler Channel 3 Manufacturer Wholesaler jobber retailer consumer Channel 4