Upload presentasi
Presentasi sedang didownload. Silahkan tunggu
1
LEMBAGA PERIKLANAN Melly Maulin P., S.Sos.,M.Si
2
PENGIKLAN, BIRO IKLAN, MEDIA & PERUSAHAAN JASA RISET PEMASARAN
LEMBAGA UTAMA DALAM PERIKLANAN Lembaga pengendali Lembaga pemberi jasa Pemerintah Pesaing Biro iklan Media PJRP Pengiklan Pasar & Perilaku Pasar
3
Media Pengiklan Pengiklan Biro Iklan Advertising Manager Advertisement Manager
4
DEPARTEMEN-DEPARTEMEN DALAM BIRO IKLAN
CREATIVE MEDIA ART DIRECTOR COPY WRITER VISUALISER LAY OUT MAN MEDIA PLANNER MEDIA BUYER RESEARCH BUSINESS MARKETING RESEARCH ACCOUNT EXCECUTIVE
5
JENIS-JENIS BIRO IKLAN
FULL SERVICE AGENCY INHOUSE ADVERTISING AGENCY THROUGH THE LINE AGENCIES A’A CARTE/AD HOC FUNGSI BIRO IKLAN PENANGGUNGJAWAB PERANTARA
6
AGENCY STAFF COMPETENCES
CREATIVE ENTREPRENEUR MENTALITY OPPORTUNITY MINDSET ABILITY TO LEARN FLEXIBLE EQ & NEW MORALITY
7
JIKA AKAN MENGGUNAKAN MODEL IKLAN :
EXPERTISE TRUSTWORTHINESS LIKABILITY
8
ADVERTISING OBJECTIVES :
COMPARISON AD INFORMATIVE AD REMINDER AD PERSUASIVE AD
9
Terimakasih
Presentasi serupa
