The Effect of Information Processing Confidence and Consumer Susceptibility toward Consumer Perception * Tuliskanlah judul penelitian yang diajukan.

Presentasi berjudul: "The Effect of Information Processing Confidence and Consumer Susceptibility toward Consumer Perception * Tuliskanlah judul penelitian yang diajukan."— Transcript presentasi:

1 The Effect of Information Processing Confidence and Consumer Susceptibility toward Consumer Perception * Tuliskanlah judul penelitian yang diajukan dan nama lengkap Anda Whony Rofianto

2 Research Background Nowadays, more and more customers use information from online reviews to mitigate transaction risk, especially those made online (Dellarocas, 2003) Online reviews made by consumers are believed to be more reliable than advertising, considered even more valuable and furthermore can increase purchase intention (Lee & Ma, 2012) Cupliklah dua kalimat yang menjelaskan pentingnya topik penelitian yang diajukan Masing-masing cuplikan kalimat disebutkan rujukannya Sertakan link rujukan tersebut di bagian bawah slide Link referensi:

3 Research Urgency PREVIOUS RESEARCH SUGGESTION
“The present study examined individual characteristics regarding the way that participants perceived online consumer reviews, but we did not consider demographic differences. Thus, investigating how differences in generational cohort as well as gender may change consumer perception and usage behaviors will be necessary to provide retailers with specific information on their target market” (Lee & Ma, 2012). * Cupliklan saran penelitian terdahulu yang meminta penelitian lanjut pada konteks berbeda * Sertakan link rujukan tersebut di bagian bawah slide Link referensi:

4 Scope of Study A RePLICATION STUDY The constructs involved
Menguji previous research model (Lee & Ma, 2012) pada konteks berbeda. The constructs involved [1] Information Processing Confidence, [2] Consumer Susceptibility to Interpersonal Influence, [3] Perceived Benefit, [4] Perceived Cost, [5] Attitudes toward online consumer review, and [6] Frequent Usage Behavior * Tuliskan penelitian rujukan yang hendak direplikasi * Tuliskan nama-nama konstruk atau variable yang dilibatkan * Tuliskan target objek yang akan diteliti RESEARCH OBJECT Generasi muda yang lahir di era digital, berumur antara 19 sampai 29 tahun, berdomisili di JABODETABEK dan merupakan pembaca Zomato.com

5 Conceptual Background
Information Processing Confidence The level at which consumers are confident in their ability to evaluate message, think quickly, and point out weakness when the information posted on a virtual review portal is not consistent (Weinberg & Davis, 2005) Consumer Susceptibility to Interpersonal Influence Individual’s tendency to seek information from others who are significant for them to learn about products, brands, and services when making purchasing decisions (Mourali et al., 2005) * Cupliklah definisi untuk dua saja variable yang diajukan dengan menyertakan rujukannya * Sertakan link rujukan tersebut di bagian bawah slide Link referensi:

6 Research Model Link referensi: H1 Information Processing Confidence
Perceived Benefit H5 H2 (-) Attitude toward Online Consumer Review H7 Frequent Usage Behavior H3 Consumer Susceptibility to Interpersonal Influence H6 (-) Perceived Cost H4 (-) * Tampilkan Model Penelitian yang akan diteliti * Tuliskan sumber rujukan dari model tersebut, berikut kategori Q dan H index nya (Jurnal rujukan model harus memiliki keterangan Q dan H index) * Q dan H index dapat dicek pada Scimagojr.com * Sertakan link rujukan tersebut di bagian bawah slide Model Rujukan Q H Index Lee & Ma (2012) 2 21 Link referensi:

7 Hypotheses Development
When faced with heavy information some consumers will be overwhelmed, and may not be able to process the information and feel less confident (Park and Lee, 2008). Consumers with high confidence will be more confident in processing the information from online consumer reviews, in that they may be Able to maximize benefits while spending less time and effort on consumer review platforms than individuals with low confidence (Lee & Ma, 2012). H1: Information processing confidence will positively affect perceived benefits of online consumer reviews. * Cupliklah argumen inti yang diajukan peneliti sebelumnya dalam mengajukan hipotesis * Cupliklah hipotesis yang diajukan * Buatlah suatu ringkasan argumen dengan kata-kata Anda sendiri berdasarkan cuplikan argumen di atas * Lakukan hal yang sama hingga hipotesis 3 Ringkasan argumen: Konsumen yang memiliki keyakinan untuk mampu memproses informasi akan merasa lebih mampu memproses informasi, termasuk informasi review konsumen. Mereka akan lebih mempersepsikan adanya manfaat dari platform review konsumen dibandingkan konsumen dengan tingkat keyakinan rendah.

8 Hypotheses Development
Ringkasan argumen: .

9 Hypotheses Development
Ringkasan argumen: .

10 Measurement Variabel Measurement Sumber
Information Processing Confidence (IPC) IPC1 I am totally confident about my ability to judge messages coming from the online media (Lee & Ma, 2012) IPC2 I am certaintly able to think quickly IPC3 When I hear an argument being presented, I am quick to spot the weaknesses in it IPC4 I usually have to stop and think for a while before making up my mind on even in unimportant matters Consumer Susceptibility to Interpersonal Influence (CSII) CSII1 It is important that others like the products and brands I buy CSII2 I achieve a sense of belonging by purchasing the same products and brands that others purchase CSII3 CSII4 To make sure I buy the right product or brand, I often observe what others are buying and using * Tuliskanlah measurement untuk dua saja variable yang diajukan beserta rujukannya * Sertakan link rujukan tersebut di bagian bawah slide Link referensi: