Presented by Name taktik komunikasi.

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1 Presented by Name taktik komunikasi

2 Taktik adalah apakah yang terlihat dan dilakukan.
Merupakan elemen perencanaan. Bentuk taktik sangat beragam dan berkembang sesuai perkembangan teknologi. Ex. Advertising in train. Taktik komunikasi konvensional Organisasi mampu mengendalikan isi pesan, kapan, bentuk penyajian, pengemasan, nada, dan distribusi. Misal, newsletter, brosur, corporate videos.  Uncontrolled media. Seseorang yang tidak memiliki hubungan dengan organisasi. Media gatekeeper yang menentukan isi berita. News conferences, interviews.

3 INTERNAL MEDIA. ADA DI DALAM ORGANISASI
INTERNAL MEDIA. ADA DI DALAM ORGANISASI. PARALEL DENGAN CONTROLLED MEDIA. EXTERNAL MEDIA. MEDIA IKLAN (CONTROLLED) NEWS MEDIA (UNCONTROLLED). MASS MEDIA. DIAKSES OLEH SEMUA ORANG. MEMBERIKAN KESENANGAN BAGI AUDIENSNYA. TARGETED MEDIA. LEBIH SEMPIT DAN HOMOGEN. MAJALAH GOLF, PROGRAM KEUANGAN UNTUK ANAK MUDA 

4 POPULAR MEDIA. MINAT PADA KEHIDUPAN MANUSIA SEPERTI FASHION, GROOMING, RELATIONSHIP, HOBBIES, SELF-HELP. MAXIM, USA TODAY TRADE MEDIA. DISEBARKAN BERLANGGANAN. DIBACA OLEH PROFESSIONAL. WINE BUSINESS MONTHLY.

5 KATEGORI STRATEGI KOMUNIKASI
KOMUNIKASI INTERPERSONAL. KESEMPATAN TATAP MUKA ORGANIZATIONAL MEDIA. DIBUAT OLEH ORGANISASI. NEWS MEDIA. CREDIBLE PRESENTATIONAL OF ORGANIZATION MESSAGES. ADVERTISING AND PROMOTIONAL MEDIA. EXTERNAL, ACCESS TO LARGE AUDIENCES.

6 KEUNTUNGAN. BIAYA TIDAK MAHAL NAMUN BISA MENJADI MAHAL JIKA ADA PERMINTAAN KHUSUS. WAKTU KERJA UNTUK PERENCANAAN DAN PELAKSANAAN LEBIH LAMA HARUS ADA HUBUNGAN AUDIENS SUPAYA LEBIH SUKSES MEMILIKI POTENSI STRONG IMPACT DENGAN PENCAPAIAN ACCEPTANCE. MEMBANGUN SISI FEEL PADA INFORMATION. KERUGIAN HANYA MENJANGKAU SEJUMLAH ORANG DIBANDINGKAN TAKTIK LAINNYA.

7 PERSONAL INVOLVEMENT ORGANIZATIONAL SITE INVOLVEMENT AKTIVITAS DILAKUKAN BERSAMA AKAN MENAMBAH JUMLAH AUDIENS. PLANT TOUR, OPEN HOUSE, DRIVING TEST. TRIAL MEMBERSHIP.

8 AUDIENCE SITE INVOLVEMENT
AUDIENCES SITE INVOLVEMENT GOES PUBLIC. DOOR TO DOOR CANVASING, PETITION DRIVES. IN HOME DEMONSTRATIONS. INFORMATION EXCHANGE. EDUCATION GATHERINGS. MEETING. KONFERENS, POP ASIA CULTURE, COMIC-CON  SEMINAR, SYPOSIUM, WORKSHOP, TRAINING,

9 PRODUCT EXHIBITIONS. DISPLAY PRODUCT. SALES AND INFORMED. BIGGER AND BETTER PRESENTATION. GAIKINDO. STATE OF THE ART TECHNOLOGY. TRADE SHOW MEETING. INFORMATION EXCHANGES. FORMAL OCCASIONS. LOBBYING. PUBLIC AFFAIR MEETINGS. DEMONSTRATIONS. RALLIES. MARCHES.

10 RALLIES. PARTICULAR CAUSE.
MARCHES. MAKING POLITICAL/SOCIAL STATEMENT DEMONSTRATIONS. PROTEST. PICKETS. DEMONSTRATIONS AGAINST ORGANIZATION. BOYCOTTS. PUBLIC OUTCRY.

11 SPEECHES. PUBLIC DISCOURSES TO IMPACT AWARENESS, ACCEPTANCE OR ACTION.
ORATIONS. FROMAL PRESENTATIONS. TED TALKS, INFORMAL, OFF THE CUFF SPEECHES LECTURES. PREPARED SPEECHES. GUEST LECTURES. EXPERT IN THE AREA. SERMON. SCRIPTUAL PASSAGE.

12 SPECIAL EVENTS CIVIC EVENTS. COMMUNITY TOGETHER IN CELEBRATION AND FUNS. FAIRS AND FESTIVALS, CARNIVALS. PARADES, THEME EVENTS. SPORTING EVENTS. SPORTS TOURNAMENTS. MARATHON, OUTDOOR EVENTS CONTESTS. COMPETETIVE ENGAGEMENT. DISPLAY KNOWLEDGE AND SKILLS. SCIENCE FAIR, BEAUTY PAGENT. HOLIDAY EVENT. RELIGIOUS, NATIONAL HOLIDAY EVENT.

13 Historic commemorations. Sejarah organisasi. 1000 tahun
Historic commemorations. Sejarah organisasi tahun. Musik klasik, mobil antik, dll. Social events. Makan siang bersama. Menghormati orang penting. Pencapaian sesuatu.

14 Fundraising events. Tujuan untuk menghasilkan dukungan. Donasi. Organisasi keagamaan. Harus jujur dan terbuka.

15 Organizational Media Tactics
The Strategy of Organizational Media Tactics Media sebagai middle ground between high impact, small interpersonal dan lower impact audience dan advertising tactics. Untuk orang yang aktif mencari berita.

16 BROSUR ADALAH PUBLIKASI ORGANISASI DENGAN ISU KHUSUS
BROSUR ADALAH PUBLIKASI ORGANISASI DENGAN ISU KHUSUS. REKRUTMENT, PRODUK/JASA, ADVOKASI. DIBACA SECARA PANEL. FYLER, DIBACA SEBAGAI SINGLE UNIT. FACT SHEET. INFORMATION BULLET FORM. FREQUENTLY ASKED QUESTION. ANNUAL REPORTS. INFORMASI TENTANG PERUSAHAAN, PEJABAT, GAJI, KEUNTUNGAN DAN LAIN-LAIN. USER KITS. BACKGROUND, HOW TO INFORMATION, IMPLEMENTATION IDEAS.

17 DIRECT MAIL MEMORANDUM, PESAN SINGKAT UNTUK INDIVIDU/KELOMPOK. SURAT. BUSINESS LETTER. POSTCARDS. BRIEF MESSAGES INVITATION. CATALOGS.

18 AUDIOVISUAL MEDIA AUDIO MEDIA. TELEPON MEDIA. DIAL-A-MESSAGES. TOOL FREE LINES. VIDEO MEDIA. PENGGUNAAN TEKNOLOGI TELEVISI UNTUK PENYEBARAN INFORMASI ORGANISASI. DIGITAL MEDIA COMPUTER BASED DIGITAL MEDIA. PPT. Websites

19 MEDIA LIST ORGANIZATIONAL SITE INVOLVEMENT INFORMATION EXCHANGE. PRODUCT EXHIBITIONS MEETING. DEMONSTRATIONS. RALLIES. MARCHES SPEECHES. SPECIAL EVENTS PRINT PUBLICATION AUDIO VISUAL PUBLICATION TV RADIO MAJALAH KORAN WEBSITE DOOR TO DOOR CANVASING, PETITION DRIVES. IN HOME DEMONSTRATIONS EDUCATION GATHERINGS KONFERENS, POP ASIA CULTURE, COMIC-CON SEMINAR, SYPOSIUM, WORKSHOP, TRAINING, DISPLAY PRODUCT. SALES AND INFORMED. BIGGER AND BETTER PRESENTATION. GAIKINDO. STATE OF THE ART TECHNOLOGY. TRADE SHOW INFORMATION EXCHANGES. FORMAL OCCASIONS. LOBBYING. PUBLIC AFFAIR MEETINGS. RALLIES. PARTICULAR CAUSE. MARCHES. MAKING POLITICAL/SOCIAL STATEMENT DEMONSTRATIONS. PROTEST. PICKETS. DEMONSTRATIONS AGAINST ORGANIZATION. BOYCOTTS. PUBLIC OUTCRY. PUBLIC DISCOURSES TO IMPACT AWARENESS, ACCEPTANCE OR ACTION. ORATIONS. FROMAL PRESENTATIONS. TED TALKS, INFORMAL, OFF THE CUFF SPEECHES LECTURES. PREPARED SPEECHES. GUEST LECTURES. EXPERT IN THE AREA. SERMON. SCRIPTUAL PASSAGE. CIVIC EVENTS. COMMUNITY TOGETHER IN CELEBRATION AND FUNS. FAIRS AND FESTIVALS, CARNIVALS. PARADES, THEME EVENTS. SPORTING EVENTS. SPORTS TOURNAMENTS. MARATHON, OUTDOOR EVENTS CONTESTS. COMPETETIVE ENGAGEMENT. DISPLAY KNOWLEDGE AND SKILLS. SCIENCE FAIR, BEAUTY PAGENT. HOLIDAY EVENT. RELIGIOUS, NATIONAL HOLIDAY EVENT BROSUR FYLER, DIBACA SEBAGAI SINGLE UNIT. FACT SHEET. INFORMATION BULLET FORM. FREQUENTLY ASKED QUESTION. ANNUAL REPORTS. AUDIO MEDIA. TELEPON MEDIA. DIAL-A-MESSAGES. TOOL FREE LINES. VIDEO MEDIA. PENGGUNAAN TEKNOLOGI TELEVISI UNTUK PENYEBARAN INFORMASI ORGANISASI. DIGITAL MEDIA COMPUTER BASED DIGITAL MEDIA. PPT. Websites