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e-Commerce 3 SKS, 4 Jam Pelajaran
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Tujuan Pembelajaran : Mahasiswa diharapkan mampu memiliki wawasan tentang bisnis yang dilakukan secara elektronik serta memahami berbagai konsep e-Commerce dan aspek membangun serta implementasinya.
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Silabus: Pengantar e-Commerce, e-Commerce Market Mechanisms, Retailing in e-Commerce Product and Service, Consumer Behavour, Customer Service and Advertising, Company Centric B2B and Collaborative Commerce, Public B2B Exchange, Intrabusiness, E-Government, C2C, E-Learning and more, Payment and order Fullfillment, Strategy e-Commerce.
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Referensi : Efraim Turban and David King, Introduction to e-Commerce, Prentice Hall International Inc.,2003 Efraim Turban and David King, Dannis Vichland, and Jae Lee, Electronic Commerce: A Managerial Perspwctive, Prentice Hall International Inc.,2006 H.M. Deitel,P.J Deitel and K. Steinbuhler, e-Business and Commerce for Managers, Prentice Hall International Inc.,2001 Kenneth Laudon and Carol Traver, e-commerce: Business, Technology, Society, Prentice Hall International Inc.,2006 Brad Alan Kleindl, Strategic Electronic Marketing: managing E-Business, Thompson, 2003
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