KOMUNIKASI MASSA.

Presentasi berjudul: "KOMUNIKASI MASSA."— Transcript presentasi:

1 KOMUNIKASI MASSA

2 Media sangat beragam… Cara penyampaian pun beragam… pilih sesuai dengan target audience…

3 Customer Touchpoints Behaviours Contacts Interactions PDA Pager
Cellular Direct Mail Outbound Telemarketing Sales Force Fax Website Retail Point of Sale Face-to-Face Phone Ordering ATM Event / Sponsorships Outdoor Placement/ Product Sampling Newsprint Magazines Television Radio Delivery Fulfillment Touchpoints Interactions Behaviours Contacts Customers

4 HIV & AIDS

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12 TOBACCO CONTROL

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20 CHEMICALS

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23 CANCER

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26 TUGAS: DOKUMENTASIKAN IKLAN LAYANAN MASYARAKAT YANG ADA DI SEPUTAR SEMARANG DESKRIPSIKAN PESAN NYA SIAPA TARGET AUDIENCE NYA ALASAN MENGGUNAKAN MEDIA TERSEBUT