Konsep Aplikasi Data Mining

Presentasi berjudul: "Konsep Aplikasi Data Mining"— Transcript presentasi:

1 Konsep Aplikasi Data Mining
Eka Yuniar, S.Kom., MMSI

2 SAP 1. Menjelaskan Definisi KDD 2. KDD Life Cycle 3. Data Warehouse 4. OLAP 5. Macam-macam OLAP 6. Arsitektur KDD 7. Arsitektur OLAP

3 Apa itu KDD??

4 Knowledge Discovery in Database
Definition ”the non-trivial extraction of implicit, previously unknown and potentially useful knowledge from data” (Fall, 2003) Knowledge discovery in databases (KDD) is the process of discovering useful knowledge from a collection of data. (Romi, 2010)

5 Mengapa Menggunakan KDD ??

6 Mengapa menggunakan KDD?
Untuk mencari trend dan korelasi/hubungan/relation dalam data base dan dapat membantu untuk mencari informasi. Dengan tujuan : Efektif/ to more effective • menghemat waktu/ to save time • menguntungkan/to make more money • Kualitas produk/to improve product quality • to etc.

7 Application Marketing Market segmentation Clasification custumer
Predict future sales Product Maintenance Define product interest from customer

8 Human Resource Management
Define an employee compensation Define an employee punishment Finance Detect fraudulent use of credit cards Etc…

9 KDD Life Cycle

10 OnLine Analytical Processing (OLAP)
”the dynamic synthesis, analysis, and consolidation of large volumes of multi-dimensional data” Focuses on multi-dimensional relationships among existing data records

11 Olap Vs. SQL OLAP : Menambahkan Analisis dalam Tools
SQL : eksekusi roll-up, drill-down, slice, dice, pivot dari DW

12 OLAP differs from data mining
– OLAP tools provide quantitative analysis of multi-dimensional data relationships – Data mining tools create and evaluate a set of possible problem solutions (and rank them) • Ex: Propose 3 marketing strategies and order them based on marketing cost and likely sales income

13 Architectures for OLAP
Three system architectures are used for OLAP – Relational OLAP (ROLAP) – Multi-dimensional OLAP (MOLAP) – Managed Query Environment (MQE)

14 ROLAP

15 MOLAP

16 MQE

17 Cycle of SQL

18 KDD Architecture

19 Terima Kasih