The Public Relations Strategic Planning Process

Presentasi berjudul: "The Public Relations Strategic Planning Process"— Transcript presentasi:

1 The Public Relations Strategic Planning Process

2 Planning Part 1

3 There are seven steps in the public relations planning cycle

4 Identifikasi Target Stakeholder
Fact Finding / Consumer Insight Tentukan pencitraan dan sikap yang akan dibangun Rancang public relations tools; Persiapkan public relations crises; Choose specific public relations tools; Implement actions and evaluate results.

5 Develop cost-effective PR strategies
Part 2

6 Identify the local opinion leaders (prominent business people, news editors, city council members, heads of civic organizations, school officials) Kembangkan hubungan yang baik dengan mengundang mereka datang ke event kampus, konsultasi dan komunikasi isu isu yang relevvan seperti isu komunitas serta memberikan bantuan pada kegiatan masyarakat sekitar

7 Libatkan segenap stakeholder internal dalam kegiatan local organisasi and berpartisipasi dalam kampanye sosial untuk komunitas Rintis pendirian speakers' bureau untuk melakukan kegiatan komunikasi dengan organisasi lokal.

8 Fasilitas dan Program untuk komunitas
Fasilitas dan Program untuk komunitas. Misal kelas khusus dan ruang rapat bagi masyarakat setempat Rencanakan open houses and campus tours for the local community

9 Berpartisipasi in community special events seperti parades, holiday observances, dan event terdekat
Opinion leaders community discuss – community isue

10 Part III The right tools PR TOOLS

11 BANYAK ALTERNATIF YANG BISA DIPILIH MENYESUAIKAN DENGAN KEBUTUHAN MASYARAKAT LOKAL

12 Written material (annual report, katalog, employee newslatter, international flyers, posters, alumny magazine) Audiovisualmaterial, (film, slide, audio and videocassette bout present talk, answer question) Organization identity media, ( uniform look, logos, stationary, brochures, signs, bussiness forms, call cars, buildings) News (free advertising, press release, e-release)

13 interviews, (establish yourself, particular topics relevant to your work and event)
public service announcements, (Taping PSA in radio station, PSA for endorser candidate, specific legilslation, promotes merchandise, considered advertising, community billboard events. (anniversary celebartin, auction, benefit evening, fashion show, dances, fairs, book sales

14 Evaluasi Kuantitatif (Respon konsumen, demo, konflik, partisipasi,
dukungan pada kebijakan, event) Kualitatif (Lakukan Survey, FGD untuk melihat respon atau tanggapan langsung stakeholder pada organisasi)