ETIKA PROFESIONAL PUBLIC RELATIONS

Presentasi berjudul: "ETIKA PROFESIONAL PUBLIC RELATIONS"— Transcript presentasi:

1 ETIKA PROFESIONAL PUBLIC RELATIONS
PERTEMUAN KE-11 Ami Purnamawati

2 ETIKA KEPERCAYAAN, NILAI, DAN PRINSIP-PRINSIP MORAL
DI MANA KITA MENENTUKAN APA YANG SALAH DAN BENAR

3 NORMA MORAL ATURAN TENTANG BAIK-BURUK, ADIL TIDAKNYA SUATU TINDAKAN DAN PERILAKU MANUSIA SEJAUH IA DIPANDANG SEBAGAI MANUSIA ATURAN MENGENAI SIKAP DAN PERILAKU MANUSIA SEBAGAI MANUSIA Ami Purnamawati

4 MEMPUNYAI NILAI GUNA DALAM PELAYANANNYA BAGI PUBLIK/MASYARAKAT, KERJA SAMA MENINGKAT
KODE ETIK ATURAN SUSILA, SIKAP BAIK/PANTAS YANG DITETAPKAN BERSAMA DALAM SUATU KELOMPOK ORANG DAN DITAATI BERSAMA OLEH YANG BERGABUNG DALAM ORGANISASI/PROFESI TERSEBUT ATAS KESEPAKATAN BERSAMA Ami Purnamawati

5 Ami Purnamawati

6 MELINDUNGI KLIEN ATAS LAYANAN PROFESIONAL DAN MELINDUNGI KERJASAMA PROFESIONAL, SERTA MENJAGA KEPERCAYAAN PUBLIK DAN MENDUKUNG KEPENTINGAN-KEPENTINGAN PROFESIONAL Ami Purnamawati

7 ETIKA PROFESIONAL TINDAKAN HARUS SESUAI DENGAN NILAI MORAL YANG DITERIMA SECARA UMUM SEBAGAI NORMA DI SEBUAH MASYARAKAT ATAU SEBUAH BUDAYA Ami Purnamawati

8 Ami Purnamawati ETIKA PROFESI
NORMA-NORMA, NILAI-NILAI, KAIDAH-KAIDAH, UKURAN-UKURAN YANG DITERIMA DAN DITAATI KELOMPOK TERTENTU ETIKA PROFESI BERUPA PERATURAN-PERATURAN, TATANAN YANG DITAATI, DILAKSANAKAN OLEH PRIBADI-PRIBADI YANG MEMILIKI PROFESI TERKAIT KARENA HAL TERSEBUT MELEKAT PADA JABATANNYA, YANG MENGENDAP DAN BERSIFAT NORMATIF MEMBERI ARAH, PETUNJUK UNTUK MEMBENTUK KEPRIBADIAN SESEORANG DENGAN PROFESINYA, SEHINGGA MENJADI PRIBADI YANG MANTAP MENJIWAI SESEORANG DALAM MELAKSANAKAN TUGASNYA SEHINGGA MAMPU MENYELESAIKAN TUGASNYA DENGAN SEKSAMA, HASIL KERJANYA MEMUASKAN PUBLIK YANG DILAYANINYA Ami Purnamawati

9 CODE OF CONDUCT IPRA 1. PERSONAL AND PROFESSIONAL INTEGRITY
2. CONDUCT TOWARD CLIENTS AND EMPLOYERS 3. CONDUCT TOWARD THE PUBLIC AND THE MEDIA 4. CONDUCT TOWARD COLLEAGUES Ami Purnamawati

10 1. PERSONAL AND PROFESSIONAL INTEGRITY
THE MAINTENANCE OF BOTH HIGH MORAL STANDARD AND A SOUND REPUTATION PERSONAL INTEGRITY OBSERVANCE OF THE CONSTITUTION RULES AND, PARTICULARY THE CODE AS ADOPTED BY IPRA PROFESSIONAL INTEGRITY Ami Purnamawati

11 2. CONDUCT TOWARD CLIENTS AND EMPLOYERS
A MEMBER HAS A GENERAL DUTY OF FAIR DEALING TOWARD HIS CLIENTS OR EMPLOYERS, PAST AND PRESENT. A MEMBER SHALL SAFEGUARD THE CONFIDENCES OF BOTH PRESENT AND FORMER CLIENTS OR EMPLOYERS A MEMBER SHALL NOT EMPLOY METHODS TENDING TO BE DEROGATORY OF ANOTHER MEMBER’S CLIENTS OR EMPLOYER. IN PERFORMING SERVICE FOR A CLIENT OR EMPLOYE A MEMBER SHALL NOT ACCEPTS FEES, COMMISION OR ANY OTHER VALUABLE CONSIDERATION IN CONNECTION WITH THOSE SERVICES FROM ANYONE OTHER THAT HIS CLIENT OR EMPLOYERS WITHOUT THE EXPRESS CONSENT OF HIS CLIENT OR EMPLOYES, GIVEN AFTER A FULL DISCLOSURE OF THE FACT A MEMBER SHALL NOT PROPOSE TO A PROSPECTIVE CLIENT OR EMPLOYER THAT HIS FEE OR OTHER COMPENSATION BE CONTINGENT ON THE ACHIEVEMENT OF CERTAIN RESULTS; NOR SHALL HE ENTER INTO ANY FEE AGREEMENT TO THE SAME EFFECT. Ami Purnamawati

12 3. CONDUCT TOWARD THE PUBLIC AND THE MEDIA
A MEMBER SHALL CONDUCT HIS PROFESSIONAL ACTIVITIES WITH RESPECT TO THE PUBLIC INTEREST AND FOR THE DIGNITY OF THE INDIVIDUAL A MEMBER SHALL NOT ENGAGE IN PRACTICE WHICH TENDS TO CORRUPT THE INTEGRITY OF CHANNELS OF PUBLIC COMMUNICATION. A MEMBER SHALL NOT INTENTIONALLY DISSEMINATE FALSE OR MISLEADING INFORMATION A MEMBER SHALL AT ALL TIMES SEEK TO GIVE A FAITHFUL REPRESENTATION OF THE ORGANIZATION WHICH HE SERVES. A MEMBER SHALL NOT CREATE ANNOUNCED CAUSE BUT ACTUALLY TO SERVE AN UNDISCLOSED SPECIAL OF PRIVATE INTEREST OF A MEMBER OR HIS CLIENT OR HIS EMPLOYER, NOR SHALL HE MAKE USE OF IT OR ANY SUCH EXISTING ORGANIZATION Ami Purnamawati

13 4. CONDUCT TOWARD COLLEAGUES
A MEMBER SHALL NOT INTENTIONALLY INJURE THE PROFESSIONAL REPUTATION OR PRACTICE OF ANOTHER MEMBER. HOWEVER IF A MEMBER HAS EVIDENCE THAT ANOTHER MEMBER HAS BEEN GUILTY OF UNETHICAL, ILEGAL OR UNFAIR PRACTICES, INCLUDING PRACTICES IN VIOLATION OF THIS CODE, HE SHOULD PRESENT THE INFORMATION TO THE COUNCIL OF IPRA A MEMBER SHALL NOT SEEK TO SUPPLANT ANOTHER WITH HIS EMPLOYER OR CLIENT. A MEMBER SHALL COOPERATE WITH FELLOW MEMBERS IN UPHOLDING AND ENFORCING THIS CODE. Ami Purnamawati

14 TUJUAN KODE ETIK PR Ami Purnamawati MEMBERI ARAH PADA:
BAGAIMANA SEORANG PR BERPERILAKUTERHADAP DIRI SENDIRI DAN TERHADAP ORANG LAIN, PUBLIK INTERNAL DAN EKSTERNAL TANGGUNG JAWAB TERHADAP TUGAS SEBAGAI PR YANG DINTEGRASIKAN DENGAN KODE ETIK ORGANISASI YANG TERKAIT DALAM MEMBERI PELAYANAN TERHADAP KELUHAN, IDE, KRITIK, USULAN, DAN KETERGANTUNGANNYA PADA ORRGANISASI DAN PADA LINGKUNGANNYA MELAYANI KESALAHPAHAMAN DENGAN MEMPERHATIKAN KEBENARAN DENGAN KOMUNIKASI YANG ETIS, BENAR DAN TEPAT KUALITAS DENGAN MEMPERHATIKAN REALISASI DARI TUJUAN DENGAN SDM, MATERIAL YANG DISEDIAKAN, SARANA/PRASARANA, DANA, WAKTU. TANGGUNG JAWAB UNTUK SETIAP KEGIATAN KERAHASIAAN Ami Purnamawati