Outline Brand Personal Online Branding Corporate Online Branding Social Media & Online Branding Image Nightmare for Corporate through Social Media Respon.

Presentasi berjudul: "Outline Brand Personal Online Branding Corporate Online Branding Social Media & Online Branding Image Nightmare for Corporate through Social Media Respon."— Transcript presentasi:

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2 Outline Brand Personal Online Branding Corporate Online Branding Social Media & Online Branding Image Nightmare for Corporate through Social Media Respon Perusahaan Terhadap Media Sosial

3 “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Jeff Bezos – Amazon CEO – American Entrepreneur Brand

4 Personal Online Branding Siapakah kita di dunia internet ? Bagaimana jika orang lain menilai kita berdasarkan sejarah atau jejak kita dalam internet ?

5 Extract Phase: Unearth your brand + Know Yourself - A powerful personal brand is authentic +Know Your Competitors - Who are you competing with? +Know Your Target - Are you communicating to the right people? +Create a Personal Brand Profile Express Phase: Build your brand communication plan + Build Your Communications Tools + Evaluate and Evolve Your Brand Exude Phase: Managing your Brand Environment +Align Your Brand Environment with Your Personal Brand +Build and Nurture your Network - Physical and Virtual The Personal Branding Process

6 Corporate Online Branding Gambar : http://www.qubedigitalmarket.com/corporate-branding

7 Media sosial bukanlah sebuah teknologi sembarangan, bukan juga hanya untuk anak-anak. Medial sosial telah menjadi bagian penting dalam bagian mengintegrasikan bisnis yang sedang berjalan dan brand / merk yang sedang dikelola Social Media is not an up and coming fad, it’s not only for kid. It has already being run and brands are being managed. Brandtology – Social Media Expertise Media Sosial

8 Social Media & Online Branding Image -Customer satisfactory -Benchmark melawan kompetitor -Mengetahui status / tanggapan brand kita dalam lingkungan masyarakat -Dapat memberi pengaruh yang besar -Promosi

9 Peran Sosial Media Dalam Pemasaran -Dapat digunakan untuk menerangkan identitas dan produk kita -Menciptakan hubungan komunikasi dengan orang lain agar mereka mengenal produk dan perusahaan kita -Membuat kita tampak “nyata” dengan menggunakan gaya pendekatan yang tepat dan terkesan “manusiawi” dan nyata -Harus konsisten dalam berinteraksi

10 Nightmare for Corporate through Social Media (e.g) -Green Peace campaign mengenai “Stop Buying Palm Oil from Indonesia” -Deforestation di Kalimantan -Ancaman terhadap Orang Utan

11 Nightmare for Corporate through Social Media (Cont.) 19 April 2010 1.Muncul sebagai berita utama di CNN 2.Muncul di nomor 1 pada Youtube 3.Harga saham Menurun

12 Mendengar / Menerima Mengontrol Mengelola Respon Perusahaan Terhadap Media Sosial

13 1.Brand Merupakan hal yang penting baik untuk personal maupun corporate 2.Social media dapat memberikan dampak yang positif dan negatif 3.Respon terhadap Social Media adalah harus dapat mendengar, mengkontrol dan mengelola dengan baik Simpulan

14 http://www.tankbranding.com.au/media/articles/a-brand-to- believe-inhttp://www.tankbranding.com.au/media/articles/a-brand-to- believe-in http://www.bu.edu/goglobal/a/presentations/greenpeace_nest le_socialmedia.pdfhttp://www.bu.edu/goglobal/a/presentations/greenpeace_nest le_socialmedia.pdf http://www.qubedigitalmarket.com/corporate-branding http://associationdatabase.com/aws/NCDA/pt/sd/news_article /27987/_self/layout_ccmsearch/falsehttp://associationdatabase.com/aws/NCDA/pt/sd/news_article /27987/_self/layout_ccmsearch/false http://www.fortunepr.com/dibe-unit/1051-peran-sosial-media- dalam-marketing.htmlhttp://www.fortunepr.com/dibe-unit/1051-peran-sosial-media- dalam-marketing.html http://upload.wikimedia.org/wikipedia/en/thumb/c/c9/KitKat_lo go.svg/225px-KitKat_logo.svg.pnghttp://upload.wikimedia.org/wikipedia/en/thumb/c/c9/KitKat_lo go.svg/225px-KitKat_logo.svg.png http://www.jasonmorrison.net/content/wp- content/uploads/2010/03/nestle-kitkat-killer-logo.jpghttp://www.jasonmorrison.net/content/wp- content/uploads/2010/03/nestle-kitkat-killer-logo.jpg Referensi

15 http://www.nation.com.pk/print_images/670/2013-03- 23/nestle-brings-104m-additional-investment-to-pakistan- 1364004236-3720.jpghttp://www.nation.com.pk/print_images/670/2013-03- 23/nestle-brings-104m-additional-investment-to-pakistan- 1364004236-3720.jpg http://greenmonk.net/2010/03/19/can-corporate-social- responsibility-affect-your-companys-bottom-line/http://greenmonk.net/2010/03/19/can-corporate-social- responsibility-affect-your-companys-bottom-line/ http://www.fortunepr.com/dibe-unit/1051-peran-sosial-media- dalam-marketing.htmlhttp://www.fortunepr.com/dibe-unit/1051-peran-sosial-media- dalam-marketing.html binus.ac.id Referensi (cont)

16 Q & A