DIFERENSIASI. Different = Berbeda Divergen = mencari hal BERBEDA dari suatu hal yang SAMA.

Presentasi berjudul: "DIFERENSIASI. Different = Berbeda Divergen = mencari hal BERBEDA dari suatu hal yang SAMA."— Transcript presentasi:

1 DIFERENSIASI

2 Different = Berbeda Divergen = mencari hal BERBEDA dari suatu hal yang SAMA.

3 The Question is why do we have to be DIFFERENT ? WHY….WHY….WHY…. ?  Easy to remember  To Create product image  Show off

4 How to make DIFFERENCES ? The easiest way use MARKETING MIX OR use SWOT Analysis

5 Apakah MARketing MIX itu ? Dalam bahasa Indonesia Marketing Mix dikenal sebagai Bauran Pemasaran. ARTINYA ??? Alat pemasaran yang digunakan untuk mencapai 7an pemasaran di pasar pemasaran.

6 Component of MarKeTing MiX  PrOdUcT  PriCe  PrOmOtiOn  PLaCe

7 How To MaKe DiffeRence using OuR ProDucT ? o QuaLity o ServiCes o LaBeling o FoCus oN SpeCific SeGmenTatioN.

8 How To MaKe DiffeRence using OuR PriCe ? o High PriCe “ CreaTe Highly Class “ o LoW PriCe “ Your ProDuct Cheap “ PERSYARATAN INI HANYA BISA DIPENUHI JIKA KUALITAS PRODUK TETAP TERJAGA….

9 How To MaKe DiffeRence using OuR ProMotion ?  Unique PrOmOtiOn  PrOmOtiOn MeThoD  DireCt Selling  DooR to Door  Etc

10 How To MaKe DiffeRence using OuR PlaCe ? o FinD A Strategic Place. o SuPply Chain ManagemEnt. o E-CommerCe