Global Advertising KIL 209 2 sks.

Presentasi berjudul: "Global Advertising KIL 209 2 sks."— Transcript presentasi:

1 Global Advertising KIL 209 2 sks

2 Satuan Acara Perkuliahan
Tujuan Umum Memberikan pengetahuan kepada mahasiswa jurusan periklanan tentang trend periklanan global dan pendekatan-pendekatan yang digunakan. Tujuan Instruktsional/Khusus: Memberikan pengetahuan dan kemampuan kepada mahasiswa jurusan perikalanan merancang strategi periklanan global dengan menggunakan pendekatan yang tepat sesuai produk yang diiklankan.

3 Referensi: George E. Belch & Michael A. Belch (2007) Advertising and Promotion: An Integrated Marketing Communication, Seventh edition, McGraw-Hill Int. Marieke K. De Mooij (2005) Global Marketing and Advertising: Understanding Cultural Paradoxes, Sage Publication Inc. Barbara Mueller, (2004) Dynamics of International Advertising: Theoretical and Practical Perspectvies, Peter Lang Publishing.

4 Pokok-Pokok Bahasan Pengertian dan Ruanglingkup Global Advertising
Peran dan fungsi Global Advertising Global Advertising Environment Account Executive Global Advertising Creative Global Advertising Media Global Advertising Decision in Global Advertising UTS

5 Advertising Research in Global Advertising
Agency Selection Creative Decision (Multi cultural) IMC International Manage IMC International Global Products Profile of Customers International Advertising UAS

6 Penilaian Kehadiran > 50 % : 10 % UTS : 30 % UAS : 40 %
Tugas/Aktivitas : 20 %