1 Pertemuan 09 Survey Data dan Kebutuhan Label Kemasan dan Kemasan Matakuliah: UO276 / Desain Komunikasi Visual III Tahun: 2006.

Presentasi berjudul: "1 Pertemuan 09 Survey Data dan Kebutuhan Label Kemasan dan Kemasan Matakuliah: UO276 / Desain Komunikasi Visual III Tahun: 2006."— Transcript presentasi:

1 1 Pertemuan 09 Survey Data dan Kebutuhan Label Kemasan dan Kemasan Matakuliah: UO276 / Desain Komunikasi Visual III Tahun: 2006

2 2 Learning Outcomes Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu :  Menghubungkan data-data yang di survey dengan konsep perencanaan desain

3 3 Outline Material Data apa saja yang dibutuhkan untuk membuat label kemasan dan kemasan. Data yang dibutuhkan seputar karakteristik pasar Data seputar daya tarik label kemasan dan kemasan

4 4 data yang dibutuhkan Research 1.Marketing research –Consumer’s taste research –How much do consumers use commodities –How much do commodities effect in one shop –Other investigation

5 5 data yang dibutuhkan 2. Check on utilizes resource energy 3. Are tag, tag price, label or casing display proof against damage? 4. Protection Capability 5. Are commodities strong against bad weather and against pressure?

6 6 data yang dibutuhkan 6. Production line test 7. Transportation test 8. Safety test

7 7 data karakteristik pasar Descision of designed items to be designed –Consumer Packaging –Inner Packaging –Outer Package –Bottle [glass] –Can –Plastic film

8 8 karakteristik pasar Descision of designed items to be designed –Plastic Container –Interior –Stationery –Costume –Descriptions –Others

9 9 package design basic Establishment of package design basis  Total concept of the package design  Logotype, typeface  Brand, Mark  Eye-catcher, character  Decision on the material, structure, shape, color, and so on  Information and data for the above decision  List of necessary terms and conditions for the production

10 10 … Printing process, number of colors, and other limitations or conditions A designer must know how products are to be manufactured, how they are to be selected, whom they are to be sold to, how they are to be used, how they are to be disposed of. Only then can he understand the project goals.

11 11 summary Seorang desainer harus melakukan riset pasar, bukan hanya kepada khalayak sasaran namun hingga bagaimana kemasan itu nantinya akan dibuat.