SEMINAR HASIL PENELITIAN

Presentasi berjudul: "SEMINAR HASIL PENELITIAN"— Transcript presentasi:

1 SEMINAR HASIL PENELITIAN
23 Desember 2008 E-BUSINESS PERTEMUAN 4 MARKETING ON THE WEB Rr. Rooswanti Putri A.A., S.Kom, M.M. Maryono Supoyo

2 SEMINAR HASIL PENELITIAN
23 Desember 2008 MARKETING Your Competitor Your Customer You Your Problem Maryono Supoyo

3 SEMINAR HASIL PENELITIAN
23 Desember 2008 MARKETING Dipahami kebutuhan dan keinginannya. Dicari, dijaga, dan dikembangkan. Superior Value Dihadapi dengan: Diferensiasi. Perlindungan hukum. Maryono Supoyo

4 SEMINAR HASIL PENELITIAN
23 Desember 2008 MARKETING Marketing: process of creating and delivering superior value to large customer group at low cost relative to price and to produce returns and growth. Maryono Supoyo

5 SEMINAR HASIL PENELITIAN
23 Desember 2008 STP PROCESS Maryono Supoyo

6 SEMINAR HASIL PENELITIAN
23 Desember 2008 STP MODEL Maryono Supoyo

7 SEMINAR HASIL PENELITIAN
23 Desember 2008 MARKETING MIX Marketing Mix Product Product variety Quality Design Features Brand name Packaging Sizes Services Warranties Returns Place Channels Coverage Assortments Locations Inventory Transport Price List price Discounts Allowances Payment period Credit terms Promotion Sales promotion Advertising Sales force Public relations Direct marketing Maryono Supoyo

8 SEMINAR HASIL PENELITIAN
23 Desember 2008 PRODUCT Maryono Supoyo

9 SEMINAR HASIL PENELITIAN
23 Desember 2008 PRODUCT Maryono Supoyo

10 SEMINAR HASIL PENELITIAN
23 Desember 2008 PRICE Maryono Supoyo

11 SEMINAR HASIL PENELITIAN
23 Desember 2008 PLACE Maryono Supoyo

12 SEMINAR HASIL PENELITIAN
23 Desember 2008 PROMOTION Maryono Supoyo

13 SEMINAR HASIL PENELITIAN
23 Desember 2008 PROMOTION Maryono Supoyo

14 SEMINAR HASIL PENELITIAN
23 Desember 2008 PROMOTION Maryono Supoyo

15 SEMINAR HASIL PENELITIAN
23 Desember 2008 PROMOTION Maryono Supoyo

16 SEMINAR HASIL PENELITIAN
23 Desember 2008 ARE 4 Ps ENOUGH? The Others P: Politics & Public Opinion (Kotler). Prayer, People, Physical Evidence, Process, Public Relations. Maryono Supoyo

17 SEMINAR HASIL PENELITIAN
23 Desember 2008 E-MARKETING E-Marketing is the use of electronic communications technology, such as the internet, to achieve marketing objectives. E-Marketing tools: web, , databases, wireless, and digital television. Web  Marketing on the Web. Maryono Supoyo

18 E-MARKETING PADA MARKETING MIX
SEMINAR HASIL PENELITIAN 23 Desember 2008 E-MARKETING PADA MARKETING MIX The web influences the construction of the marketing mix. Marketing Mix Product Product variety Quality Design Features Brand name Packaging Sizes Services Warranties Returns Place Channels Coverage Assortments Locations Inventory Transport Price List price Discounts Allowances Payment period Credit terms Promotion Sales promotion Advertising Sales force Public relations Direct marketing Maryono Supoyo

19 E-BUSINESS, E-COMMERCE, E-MARKETING
SEMINAR HASIL PENELITIAN 23 Desember 2008 E-BUSINESS, E-COMMERCE, E-MARKETING Maryono Supoyo

20 E-BUSINESS, E-COMMERCE, E-MARKETING
SEMINAR HASIL PENELITIAN 23 Desember 2008 E-BUSINESS, E-COMMERCE, E-MARKETING E-Business E-Commerce E-Marketing E-Business E-Commerce E-Marketing Maryono Supoyo

21 SEMINAR HASIL PENELITIAN
23 Desember 2008 TUGAS Tulis dan cetak pada 1 lembar A4, perbedaan materi kuliah pertemuan 4 dengan ketiga referensi (Laudon & Traver, Turban, dan Schneider). Keyword materi kuliah pertemuan 4 : Marketing, Web, E-Marketing. Maryono Supoyo

22 SEMINAR HASIL PENELITIAN
23 Desember 2008 TERIMA KASIH Maryono Supoyo