“ Berkarya Walau Sekecil Apapun ”

Presentasi berjudul: "“ Berkarya Walau Sekecil Apapun ”"— Transcript presentasi:

1 “ Berkarya Walau Sekecil Apapun ”
VISUAL LITERACY “ Berkarya Walau Sekecil Apapun ”

2 Mukti Ali Dengan Ilmu Seni Iman Hidup Jadi Mudah Hidup Jadi Indah
Hidup Jadi Terarah

3 VISUAL LITERACY GRAPHIC DESIGN VISUAL COMMUNICATION DESIGN
ART / AESTHETIC PERSUASIVE / CULTURE TECHNOLOGY VISUAL LANGUAGE VISUAL THINKING VISUAL LEARNING

4 DEFINISI VISUAL COMMUNICATION
Ilmu bahasa visual, berbasis simbol-simbol bermakna yang dipergunakan Untuk tujuan menyampaikan pesan. (Dari penyampai pesan kepada sasaran/target penerima pesan untuk berbagai Tujuan dan kepentingan

5 Mendesain Komunikasi Visual
Audience : Siapa penerima pesan Behavior : Kebiasaan si penerima pesan Condition : Bagaimana perilaku itu harus di lakukan si penerima pesan Degree : Tingkatan keberhasilan si penerima pesan dalam mencapai prilaku tersebut

6 Drawing / Gambar tangan
COLOR TYPE GRAPHY TEXTURE LAYOUT CREATIVE OBJEC/ FORM OBJEC/FORM Photographi/video Drawing / Gambar tangan Film / Cinematografi Animasi

7 OBJEC/FORM Drawing / Gambar TYPE GRAPHY COLOR Gambar Bentuk
TEXTURE LAYOUT CREATIVE OBJEC/ FORM OBJEC/FORM Drawing / Gambar Gambar Bentuk Gambar Prespektif Gambar Anatomi Gambar Teknik Gambar Ekspresi Gambar Alam Benda Gambar Bebas Gambar Digital Gambar Karikatur Gambar Diagram Ilustrasi Cover / Rubrik Cerita Comik Animasi

8 OBJEC/FORM Photography TYPE GRAPHY COLOR P. Still P. Studio P. Outdoor
ART COLOR TYPE GRAPHY TEXTURE LAYOUT CREATIVE OBJEC/ FORM OBJEC/FORM Photography P. Still P. Studio P. Outdoor P. Human Interest P. Hunting P. Model P. Architec P. Illustration P. Digital P. Retouch P. Manipulation P. Advertising P. Jurnalistic P. War (Doc..) C

9 Desain Huruf Type face Typography TYPE GRAPHY COLOR
CREATIVE ART COLOR TYPE GRAPHY TEXTURE LAYOUT OBJEC/ FORM Typography Desain Huruf Type face C1 Klasifikasi dan Tipe Cap / CL Karakter Kontras Ritme Irama Hirarki C2 C3 C4

10 Prinsip Huruf Huruf Sebagai Typography TYPE GRAPHY COLOR Readable
CREATIVE ART COLOR TYPE GRAPHY TEXTURE LAYOUT OBJEC/ FORM Typography Prinsip Huruf Readable Legiable Clearity Huruf Sebagai Identitas Informasi Komunikasi Image / Citra

11 CREATIVE ART COLOR TYPE GRAPHY TEXTURE LAYOUT OBJEC/ FORM Color C1 C2

12 Warna ART COLOR TYPE GRAPHY LAYOUT Color Fisika/Metafisik/Alam
CREATIVE ART COLOR TYPE GRAPHY TEXTURE LAYOUT OBJEC/ FORM Color Warna Fisika/Metafisik/Alam Karakter/Sifat Kebiasaan/tradisi/budaya Simbol/tanda Konvensi/informasi Identitas/image/Citra

13 Attractive Composition
CREATIVE ART COLOR TYPE GRAPHY TEXTURE LAYOUT OBJEC/ FORM Layout Tata Letak /Layout Unity Balancing Rythme Harmony Contrast Attractive Composition Human / Ergonomy Creativity Eye Direction Flush Left/Right Centre Justify/ force just C

14 Texture Texture TYPE GRAPHY COLOR ART
CREATIVE ART COLOR TYPE GRAPHY TEXTURE LAYOUT OBJEC/ FORM Texture C Texture Unsur dekorasi untuk memberi informasi fungsi, identitas, karakter,simbol, image,citra, serta estetika

15 Texture Texture TYPE GRAPHY COLOR ART
CREATIVE ART COLOR TYPE GRAPHY TEXTURE LAYOUT OBJEC/ FORM Texture Texture Unsur dekorasi untuk memberi informasi fungsi, identitas, karakter,simbol, image,citra, serta estetika

16 Creative Creative TYPE GRAPHY COLOR Orijinal Luwes Lancar ART
TEXTURE LAYOUT OBJEC/ FORM Creative Creative Orijinal Luwes Lancar Apresiasi Persepsi Interpretatif Asosiasi Simbolisasi Semiotika Retorika

17 CREATIVE ART COLOR TYPE GRAPHY TEXTURE LAYOUT OBJEC/ FORM Creative

18 CREATIVE ART COLOR TYPE GRAPHY TEXTURE LAYOUT OBJEC/ FORM Creative

19 CREATIVE ART COLOR TYPE GRAPHY TEXTURE LAYOUT OBJEC/ FORM Creative

20 Bahan pertimbangan Placement Tema Pesan/ Sasaran Teknik Media Budget
Target

21 Placement

22 Placement

23 Placement

24 Budget

25 Tema

26 Pesan

27 Komunikasi

28 Terintegrasi Andrew Mundi