1 Pertemuan 2: EMOTIONAL APPEALS Matakuliah: >/ > Tahun: > Versi: >

Presentasi berjudul: "1 Pertemuan 2: EMOTIONAL APPEALS Matakuliah: >/ > Tahun: > Versi: >"— Transcript presentasi:

1 1 Pertemuan 2: EMOTIONAL APPEALS Matakuliah: >/ > Tahun: > Versi: >

2 2 Learning Outcomes Pada akhir pertemuan ini, diharapkan mahasiswa akan mampu : Menyebutkan/mengenali emotional Appeals yang digunakan oleh pemasang iklan dan media iklan yang masih effektif dipakai (TIK-2)

3 3 Outline Materi Listening 1 : Advertising on the Air »Introducing the topic »Listening for main ideas »Listening for Details »Listening Between the Lines Listening 2: Other Appeals. »Sentence stress

4 4 Introducing the topic  What to notice? Notice picture on page 1 »Response »Discuss »Answer questions 1 and 2 Notice picture on page 5 »Discuss

5 5 Listening for main ideas What  …………. What’s happening? What  ………… What kind of class is this? What  …..

6 6 Listening for details Ask questions begin with: Who….? Where…? When…? How…? Why...

7 7 Listening Between the Lines Special difficulties Special Task  Focus on information between the lines only  Focus on Vocabulary in use  Focus on phrases

8 8 Listening 2: Other Appeals : Sentence Stress  in Grammar shown as IMPERATIVE  style: GIVING INSTRUCTION

9 9 conclusion INTONATION (Stress) gives certain effect to listener. INTONATION make written and spoken language different.