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BUAT APA BERIKLAN kalo ngga bisa ngeBranding. BAGAIMANA MENCIPTAKAN DAN MEMELIHARA BRAND BRAND POSITIONING BRAND IDENTIFICATION BRAND IMAGE BRAND LOYALTY.

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Presentasi berjudul: "BUAT APA BERIKLAN kalo ngga bisa ngeBranding. BAGAIMANA MENCIPTAKAN DAN MEMELIHARA BRAND BRAND POSITIONING BRAND IDENTIFICATION BRAND IMAGE BRAND LOYALTY."— Transcript presentasi:

1 BUAT APA BERIKLAN kalo ngga bisa ngeBranding

2 BAGAIMANA MENCIPTAKAN DAN MEMELIHARA BRAND BRAND POSITIONING BRAND IDENTIFICATION BRAND IMAGE BRAND LOYALTY BRAND EQUITY

3 BrandCommunication Customers’Responses BRANDRELATIONSHIP Consistency Accessibility Responsiveness Commitment Satisfaction Liking Trust

4 IKLAN ITU APA SEE? Iklan itu… Semua bentuk komunikasi pemasaran, Menggunakan media maupun tidak, Dibayar ataupun tidak, Yang mempengaruhi seluruh proses pemasaran. Dalam konteks branding, iklan adalah brand communications

5 PEMASARAN Product Price Place Promotion > Marketing Communications > Brand Communications > Enlightment

6 DULU PROMOTION … Advertising Sales Promotion Publicity Personal Selling

7 SEKARANG, PROMOTION … INTEGRATED MARKETING COMMUNICATIONS CONCEPT DM/CRM Interactive Media - Internet - SMS Events Marketing - Exhibition - Product Demo - Sampling - Consumer Gathering PR Retail Communications - Point of Sale - In-store Activity - SPG - etc SPONSORSHIP RURAL COMMUNICATIONS ADVERTISING

8 Evolution in Communication • Television • Magazine • Tabloid • Newspaper • Radio One Way CommunicationTwo Ways Communication


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