Creative Industry

Mindset

What is a Creative Industry? “… those industries which have their origin in individual creativity, skill & talent, and which have a potential for wealth and job creation through the generation and exploitation of intellectual property and content” UK Department for Culture, Media and Sport

Elements of Creative Industry Human Resource Industrial Sector Creative Works Occupational Sector Intellectual Property Rights

Industrial Economy Structure Origination Production Distribution Consumption

Creative Economy Structure Origination Production Distribution Consumption Creative Clusters

Creative Industry Sector in Indonesia

Fashion Design

Handycraft Muntilan

Performing Arts

Music Agnes Monica

Advertising

Publishing & Printing

Television & Radio

Film Video Photography

Architecture & Construction

General Design

Computer & Software

Interactive Games

Research & Development

Art Market & Antiquity

Creative Industry Indonesia in Numbers

“6,3 % (104,73 trillion rupiah) from National GDP” studi industri kreatif indonesia “9,3 % (81,4 billion rupiah) from national export value”

9 Sector Indonesian GDP in 2006 based on 2000 Price Constant Depdag 2007

%PDB on PDB in Creative Industry Indonesia 2002 2003 2004 2005 2006 Average Fashion Design 33,57% 30,92% 28,33% 28,22% 28,76% 29,96% Handicraft 24,84% 22,73% 22,57% 21,53% 22,11% 22,76% Advertising 15,26% 18,30% 18,97% 19,85% 19,11% Publishing & Printing 5,00% 4,93% 6,11% 6,07% 6,14% 5,65% Television & Radio 5,06% 5,38% 5,52% 5,30% 4,98% 5,25% Architecture 3,80% 3,90% 4,10% 4,56% 4,76% 4,22% Music 2,85% 3,05% 4,30% 4,42% 4,40% General Design 3,33% 4,27% 3,53% 3,41% 3,32% 3,57% Computer & Software 1,94% 2,14% 2,28% 2,39% 2,23% Art Market & Antiquity 1,48% 1,61% 1,67% 1,68% 1,62% Research & Development 1,10% 1,09% 1,13% 1,12% 1,11% Film, Video & Photography 0,66% 0,64% 0,63% 0,54% 0,62% Interactive Games 0,58% 0,51% 0,45% 0,37% Performing Arts 0,47% 0,41% 0,32% 0,40% Deperindag, Indonesia, 2006

“5,9 % or 5,4 million people in the creative industry” “creative industry market in Indonesia counts for 47% (143.8 million people) below the age of 29”

Indicator Qty 2002 2003 2004 2005 2006 Average Rank 79.079 4,84% 4,75% 1. Berbasis Produk Domestik Bruto (PDB) Nilai Tambah Milyar Rp 72.013 75.563 79.892 81.015 86.914 79.079 9 Pertumbuhan Nilai Tambah % 4,93% 5,73% 1,41% 7,28% 4,84% 8 & Nilai terhadap total PDB 4,78% 4,79% 4,82% 4,63% 4,71% 4,75% 2. Berbasis Ketenagakerjaan Jumlah Tenaga Kerja orang 3.331.373 3.186.734 3.697.052 3.813.122 4.483.953 3.702.447 7 Tingkat Partisipasi Pekerja 3,63% 3,51% 3,94% 4,02% 4,70% 3,96% Pertumbuhan Jumlah Tenaga Kerja ‐-4,34% 16,01% 3,14% 17,59% 8,10% 3 Produktivitas Tenaga Kerja Rp Ribu / orang 21.617 23.712 21.610 21.246 19.383 21.514 6 3. Berbasis Aktivitas Perusahaan Nilai Ekspor Ribu Rp 38.099.672.139 35.805.832.902 44.255.659.443 47.108.719.278 60.389.352.240 45.131.847.200 Pertumbuhan Ekspor 6,02% 23,60% 6,45% 28,19% 13,05% % Ekspor terhadap Total Ekspor 7,52% 7,06% 6,68% 5,95% 6,77% 6,80% Jumlah Perusahaan buah 1.078.024 938.850 1.232.286 1.216.161 1.520.759 1.197.216 Pertumbuhan Jumlah Perusahaan 2,78% 19,01%‐ 5,40% 14,41% 7,70% 4 % Jumlah Perusahaan terhadap Jumlah Total Perusahaan 2,54% 2,27% 2,88% 2,92% 3,60% 2,84% Deperindag, Indonesia, 2006

Creative Industry Indonesia Programs

Creative Economy through Indonesia Design Power Initiative 2006-2010 Deperindag, Indonesia, 2006 Agriculture Economy Industrial Economy Information Economy Creative Economy Design Industry Jewelry, Art & Craft, Graphics, Multimedia, Broadcast, Animation, Software, Games, Fashion, Product Design, Furniture, Interior, Publishing, Promotion, Packaging, Performance Arts, Architecture, Product Design Branding Packaging Product Based on Intellectual Property Good Design Products Made In Indonesia

Indonesia Creative Economy Development Update 2009 - 2015 12,5 trillion rupiah in industrial and trade dept budget for Tahun Indonesia Kreatif 2009 activation

Players & Factors for Creative Industry Growth Educators Creative & Entrepreneur Curriculum Multidisciplinary Research Freedom of Press & Academic Education & Training Center Education Directive Coaching & Mentoring Funding Scheme Awards & Conservation Marketing & Business Matching Conducive Business atmosphere Creative Community Incentive Government Business

Indonesia Creative Industry Roadmap 2009 - 2015 “Masyarakat dengan mindset dan moodset kreatif yang didukung oleh talenta dan pekerja kreatif” Fasilitasi creative talent untuk berkreasi Jumlah & kualitas Creative Worker Creative mindset pada masyarakat Entrepreneurship People “Industri kreatif yang unggul di pasar domestik & asing, dengan peran dominan wirausahawan nasional” Industry attractiveness Efisiensi untuk keunggulan komparatif Inovasi bermuatan lokal untuk keunggulan kompetitif Industry ”Teknologi yang mendukung desain dan melayani kebutuhan pasar” Basis-basis teknologi menuju klaster teknologi Kapasitas penguasaan teknologi dan computer literacy Iklim usaha kondusif untuk investasi dan infrastruktur Technology Kemampuan memanfaatkan bahan baku Alam Apresiasi dan sadar lingkungan Basis-basis teknologi pengolah sumber daya alam Iklim kondusif untuk ketersediaan pasokan bahan baku domestik “Pemanfaatan bahan baku dengan nilai tambah dan tingkat utilisasi yang tinggi serta ramah lingkungan” Resource “Masyarakat berpemikiran terbuka yang mengkonsumsi produk kreatif lokal” Apresiasi budaya dan warisan budaya Indonesia di dalam & luar negeri Masyarakat kreatif yang saling menghargai dan bertukar pengetahuan Institution “Tercapainya tingkat kepercayaan & distribusi Informasi yg simetris antara lembaga keuangan dgn industri kreatif” Penguatan hubungan aktor Industri Kreatif dengan lembaga keuangan Skema dan lembaga pembiayaan yang sesuai Financial Intermediary