Media dalam tinjauan perkembangan teknologi komunikasi Oleh Akhmad Riza Faizal S.Sos; IMDLL. ahmad.riza@unila.ac.id Pertekom Fisip Unila TA 2012/2013

Tujuan Perkuliahan Memahami perkembangan media menurut perspektif perkembangan teknologi komunikasi Mengetahui isu terkini seputar perkembangan teknologi media Dapat berpikir kritis mengenai dampak perkembangan teknologi media bagi kehidupan manusia Pertekom Fisip Unila TA 2012/2013

Bahan Perkuliahan: Ruben, Brent D. , Stewart, Lea P Bahan Perkuliahan: Ruben, Brent D., Stewart, Lea P. (1998) Communication and Human Behavior. US. Allyn & Bacon. Pertekom Fisip Unila TA 2012/2013

Media and their functions Writing instruments and surfaces on which to write Production and distribution Production involves the creation of messages using communication media Distribution involves: transmission, reproduction and amplification, and display Reception, storage, and retrieval Pertekom Fisip Unila TA 2012/2013

Types of Media Mass Media Group and Organizational Media Interpersonal Media Intrapersonal Media Pertekom Fisip Unila TA 2012/2013

Information Reception, Storage, and Retrieval Media Auditory Reception Media Visual Reception Media Storage and Retrieval Media Pertekom Fisip Unila TA 2012/2013

Technological Convergence Prinsip efektif dan efisien dalam pengembangan teknologi media. Melewati time and space barriers Satu alat untuk banyak media/ hybrid media- device Henry Jenkins: Convergence culture Pertekom Fisip Unila TA 2012/2013

It started 30 years ago… Edwin Parker observing this trend as… Increased amounts of information available to the public Varieties on the package Receiver’s selection of information Improved “feedback” capability Greater convenience to the user Pertekom Fisip Unila TA 2012/2013

World Internet Growth Pertekom Fisip Unila TA 2012/2013

World Internet Growth Pertekom Fisip Unila TA 2012/2013

World Internet Growth Pertekom Fisip Unila TA 2012/2013

Asia Internet Growth Pertekom Fisip Unila TA 2012/2013

Asia Internet Growth Pertekom Fisip Unila TA 2012/2013

Indonesia Internet Growth Pertekom Fisip Unila TA 2012/2013

So much in one device (2009) Pertekom Fisip Unila TA 2012/2013

So much in one device (2012) Pertekom Fisip Unila TA 2012/2013

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Pertekom Fisip Unila TA 2012/2013

Tugas 1 Bentuklah kelompok yang terdiri dari 4 anggota (maksimal) Diskusikan dalam kelompok anda; dampak dari perkembangan tv digital terhadap industri penyiaran di indonesia Hasil diskusi anda dibuat dalam bentuk sebuah essay yang terdiri dari minimal 500 kata tidak berikut spasi/2 halaman folio Essay dapat ditulis tangan atau diketik. Waktu anda maksimal 90 menit untuk menyelesaikan essai tersebut! Pertekom Fisip Unila TA 2012/2013

Tugas 2 Buatlah essay dengan susunan kelompok yang sama dengan penugasan yang pertama! Topik essay dapat dipilih: PTK dan konglomerasi media PTK dan sistem pembelajaran jarak jauh Essay terdiri dari min. 1000 kata, tidak berikut spasi dan daftar pustaka/referensi. Essay dapat diketik atau di tulis tangan. Pertekom Fisip Unila TA 2012/2013

New Human competencies Identifying available media and assessing their attributes Diagnosing information needs Accessing and retrieving information Organizing, classifying and managing information Using computers and other communication technologies Assessing the value and importance of information Selecting, ignoring, and resisting messages when appropriate Pertekom Fisip Unila TA 2012/2013

Evolving concepts of Office and Home Pertekom Fisip Unila TA 2012/2013

Media Characteristics Asyncronous-Syncronous Low interactivity-High interactivity Low Social Presence-High Social Presence Pertekom Fisip Unila TA 2012/2013

Mediated Communication Limited Communication Modes Decreased control Anonymity and Depersonalization Decreased Responsibility and Accountability Pertekom Fisip Unila TA 2012/2013

Media Functions To what degree, however these changes led to an improvement in the quality of human communication or the quality of life? Are people satisfied with their job? How much better entertained are we by all the new media? Are we better organize, or happier? Do we have better relationship? Do people understand each other better? Pertekom Fisip Unila TA 2012/2013

Implications and Applications Media play a pervasive role in our personal, social and occupational activities. Through mediated communication, we are able to overcome natural limitations of space and time. So forth… Pertekom Fisip Unila TA 2012/2013

Thank you! Pertekom Fisip Unila TA 2012/2013