Dr Rilla Gantino, SE., AK., MM Desain Penelitian Dr Rilla Gantino, SE., AK., MM PERTEMUAN VI Prodi MARS

KEMAMPUAN AKHIR YANG DIHARAPKAN Mahasiswa mampu menentukan hubungan antar variabel Mahasiswa mampu menyusun desain penelitian berdasarkan sifat penelitian

Bentuk desain penelitian Relevan, artinya suatu teori harus memiliki keterkaitan antara permasalahan, variabel penelitian dengan ruang lingkup yang dijelaskan oleh teori tersebut Lengkap, artinya teori harus dapat menjelaskan beberapa dimensi permasalahan, semakin banyak dimensi yang dijelaskan oleh teori tersebut semakin baik untuk dijadikan acuan penelitian. Oleh karena itu satu variabel penelitian sebaiknya dijelaskan oleh banyak teori sehingga variabel tersebut dapat ditinjau dari berbagai dimensi. up to date, artinya teori yang digunakan masih mengandung asumsi-asumsi yang relevan dengan kondisi yang terjadi saat ini dan belum digugurkan oleh teori lain Menjelaskan, artinya teori dapat menjelaskan kedudukan variabel serta kaitan antara satu variabel dengan variabel lainnya, sehingga mahasiswa/peneliti dapat dengan mudah menentukan jenis variabelnya.

Kerangka pikir penelitian Kerangka penelitian merupakan rencana kerja yang terstruktur dan menyeluruh mengenai hubungan-hubungan antar variabel yang disusun sedemikian rupa sehingga dapat memberikan jawaban atas pertanyaan-pertanyaan penelitian. Hal ini disebabkan karena dalam rencana kerja tercakup hal-hal yang yang akan dilakukan oleh peneliti.

Bentuk Kerangka pikir penelitian Di mana penelitian dilaksanakan (objek penelitian) Variabel apa yang akan diteliti dan bagaimana bentuk hubungan antar variabel Bagaimana sifat penelitiannya (deskriptif, komparatif, assosiatif) Metode analisis yang digunakan Kesimpulan (hasil) penelitian

Bentuk Kerangka pikir penelitian Di mana penelitian dilaksanakan (objek penelitian) Variabel apa yang akan diteliti dan bagaimana bentuk hubungan antar variabel Bagaimana sifat penelitiannya (deskriptif, komparatif, assosiatif) Metode analisis yang digunakan Kesimpulan (hasil) penelitian

Research Design © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran

Purpose of the Study Exploration Description Hypothesis Testing © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran

Purpose of the Study Exploratory study: Example: is undertaken when not much is known about the situation at hand, or no information is available on how similar problems or research issues have been solved in the past. Example: A service provider wants to know why his customers are switching to other service providers? © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran

Purpose of the Study Descriptive study: Example: is undertaken in order to ascertain and be able to describe the characteristics of the variables of interest in a situation. Example: A bank manager wants to have a profile of the individuals who have loan payments outstanding for 6 months and more. It would include details of their average age, earnings, nature of occupation, full-time/part-time employment status, and the like. This might help him to elicit further information or decide right away on the types of individuals who should be made ineligible for loans in the future. © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran

Purpose of the Study Hypothesis testing: Example: Studies that engage in hypotheses testing usually explain the nature of certain relationships, or establish the differences among groups or the independence of two or more factors in a situation. Example: A marketing manager wants to know if the sales of the company will increase if he doubles the advertising dollars. © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran

Type of Investigation Causal Study Correlational study it is necessary to establish a definitive cause-and-effect relationship. Correlational study identification of the important factors “associated with” the problem. © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran

Study Setting Contrived: artificial setting Non-contrived: the natural environment where work proceeds normally © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran

Population to be Studied Unit of analysis: Individuals Dyads Groups Organizations Cultures © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran

Time Horizon Cross-sectional studies Multiple cross-sectional studies Snapshot of constructs at a single point in time Use of representative sample Multiple cross-sectional studies Constructs measured at multiple points in time Use of different sample Longitudinal studies Use of same sample = a true panel © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran