Unsur-unsur visual Garis dalam media visual dapat menghubungkan unsur-unsur menjadi suatu kesatuan atau memandu mengikuti urutan. Bentuk yang tidak biasa.

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unsur-unsur visual Garis dalam media visual dapat menghubungkan unsur-unsur menjadi suatu kesatuan atau memandu mengikuti urutan. Bentuk yang tidak biasa dapat menimbulkan suatu perhatian khusus pada sesuatu yang divisualkan. Ruang terbuka diiringi dengan unsur-unsur visual dan kata-kata akan mencegah rasa berjejal dalam suatu media. Tekstur, memberi sentuhan rasa tertentu, dapat dipakai sebagai pengganti warna, memberi penekanan, pemisahan, atau untuk meningkatkan kesatuan. Warna merupakan unsur tambahan yang sangat penting dalam media visual, dapat memberikan penekanan, pemisahan, atau kesatuan. Akan tetapi pemilihan warna harus digunakan dengan hati-hati untuk memberikan pengaruh terbaik. Penggunaan terlalu banyak warna akan mengganggu pandangan dan dapat menimbulkan salah persepsi pada pesan yang dibawakan.

Prinsip-prinsip Pembuatan Media Visual kesederhanaan kesatuan

Prinsip-prinsip Pembuatan Media Visual penekanan

Prinsip-prinsip Pembuatan Media Visual Keseimbangan simetris Keseimbangan asimetris

Apa kata survey? Get high “noted” rating for the add. Putting text above the picture may make the add diferent, but not necessarily increase its readership

Apa kata survey? Discourage some reader Be accustomed to seeing pictures over text

Apa kata survey? Usually gets noting and readership Makes an impact and so does unusual format

Apa kata survey? Scattered on the page: Pictures tend to play havoc with readership figure. But, Lincoln Nat. Life Ins. Co. boosted readership of their ads by using the setting

Apa kata survey? Equal size, arranged regularly on a page Sometimes produce recommendable readership The reader accepts this format as a “single-picture” ad.

Apa kata survey? Close Up Face or Object Gives optical illusion of large picture Both noting and reading usually go up