FAKULTAS ILMU KOMUNIKASI SPECIAL EVENTS PERTEMUAN 1 SAHIRA HUMAIRA FAKULTAS ILMU KOMUNIKASI

VISI DAN MISI UNIVERSITAS ESA UNGGUL

KEMAMPUAN AKHIR YANG DIHARAPKAN Mampu menguraikan perkembangan awal berbagai macam events

WHAT IS AN EVENT? anything which happens; result; any incidence or occurrence esp a memorable one; contingency or possibility of occurrence; an item in a program(of sports, etc); a type of horse-riding competition, often held over three days (three-day event), consisting of three sections, ie. dressage, cross-country riding and showjumping; fortune or fate (obs); an organized activity at a particular venue, eg for sales promotion, fundraising.

WHAT IS A SPECIAL EVENTS EVENT? Describes specific rituals, presentations, performances or celebrations that are consciously planned and created to mark special occasions and/or to achieve particular social, cultural or corporate goals and objectives. Community and local event as special event; create cultural and social environment. national days and celebrations, important civic occasions, unique cultural performances, major sporting fixtures, corporate functions, trade promotions and product launches. e.g. Berlin Love Parade, Nothing Hills Carnival, Toronto Street Festival, Pekan Raya Jakarta, Festival Makanan Nusantara.

HISTORY OF THE EVENT Modern society Event/festival nasional dan tradisional keagamaan tidak lagi dipandang sebagai fokus utama perayaan masyarakat, tapi cenderung membuat event untuk merayakan kejadian penting,ulang tahun dan prestasi. Pesta ultah, pernikahan, selamatan rumah baru merupakan cara untuk berkumpul.

HISTORY OF THE EVENT Event memberikan kontribusi dlm pengembangan sosial-budaya & ekonomi, serta pariwisata kebudayaan. Pengelola jasa event&festival mengusung tema sejarah & kebudayaan dengan mengadakan festival tahunan guna menarik pengunjung(lokal,regional,internasional) dan menciptakan image budaya bagi tuan rumah.

MANFAAT EVENT/FESTIVAL Menghadirkan hiburan bagi penduduk setempat & pengunjung. Menciptakan rasa kebersamaan dalam masyarakat. Menjembatani perbedaan antar kelompok, memberikan kesempatan untuk berkumpul & merayakannya bersama hari & tempat bersejarah.

WHAT IS AN EVENT MANAGEMENT?

EVENT CHARACTERISTICS

JENIS EVENTS BERDASARKAN SKALA/UKURAN major events: capable of attracting significant visitor numbers, media coverage and economic benefits. E.g. British Formula One Grand Prix. hallmark event: refers to those events that become so identified with the spirit or ethos of a town, city or region that they become synonymous with the name of the place, and gain widespread recognition and awareness. e.g. Carnival de Rio, Wimbledon, etc. mega-events: yield extraordinarily high levels of tourism, media coverage, prestige, or economic impact for the host community, venue or organization. For example: FIFA World Cup, Olympic Games, Paralympic Games.

JENIS EVENTS BERDASARKAN SKALA/UKURAN local/community events: family-fun events that are considered ‘owned’ by a community because they use volunteer services from the host community, employ public venues such as streets, parks and schools and are produced at the direction of local government agencies or nongovernment organizations (NGOs) such as service clubs, public safety organizations or business association. Benefits: engendering pride in the community, strengthening a feeling of belonging and creating a sense of place., help to expose people to new ideas and experiences, encourage participation in sports and arts activities, and encourage tolerance and diversity.

MAJOR EVENTS

HALLMARKS EVENTS

MEGA EVENTS

LOCAL/COMMUNITY EVENTS Sepeda Onthel Community Jakarta Fashion Week 2009/10

JENIS EVENTS: BENTUK DAN KONTEN Religious Events Cultural Events Musical Events Corporate Events Typology of Events Sporting Events Commercial/Business Events Political/Government Events Personal/Private Events

EVENT STAKEHOLDERS

SELESAI